年輕而充滿活力的美學家具品牌，MOVE不止家具，亦是生活
在經典中找尋現代生活的品味
藝術感與美感巧妙融合
MOVE_旨在做唯一為你的設計
MOVE成立於1954年意大利中高端知名品牌之一，總部位於米蘭。所有家居品牌起源於國外設計師，秉承意大利傳統手工藝，詮釋對生活的感悟認知。因為時間推移，展廳5年會重新進行打磨設計。
Founded in 1954, MOVE is one of Italy’s high-end brands, headquartered in Milan. All home brands are originated from foreign designers, adhering to the traditional Italian craftsmanship and interpreting the perceptive sense of life. Because of the passage of time, the showroom will be re-polished and designed in 5 years.
選擇XUNICA也是因為XUNICA創始人在意大利有著十多年生活經曆和工作曆史，MOVE與XUNICA彼此互相選擇，兩者相互結合，成就了MOVE展廳的更換迭代，在經典中找尋現代生活的品味。
XUNICA is also chosen because the founder of XUNICA has more than ten years of living experience and working history in Italy. MOVE and XUNICA choose each other, and the two combine with each other to achieve the replacement iteration of the move showroom and find the taste of modern life in the classic.
空間分析 Spatial Analysis
安藤忠雄曾說：我相信人們的生活方式在某種程度上可以被建築所改變。
Tadao Ando once said: I believe that the way people live can be changed to some extent by architecture.
∇ 項目平麵布置圖
∇ 項目模型圖
∇ 現場施工圖
MOVE展廳設計上利用在空間中創造第二空間的手法，以大開大敞的空間創造無限可能性。基於整個空間環境考慮，用最少元素來激活空間，讓設計思考滲透到每個角落。
The MOVE showroom is designed to create space in space by using the technique of creating space in space, creating infinite possibilities with a wide open space. Based on the consideration of the whole spatial environment, the space is activated with the minimum elements, so that the design thinking penetrates into every corner.
植物高低錯落有致，花草樹木層疊有序。似一片原始森林，賦予無限生態美感。
The plants are staggered in height, and the flowers and trees are arranged in layers. It is like a primitive forest, giving infinite ecological beauty.
MOVE__空間色彩
設計師們倡導分隔與開放的宗旨，致力去打造人體感受的舒適尺度，以自然、色彩，生命三者相結合的融合設計工學。
The designers advocate the purpose of separation and openness, and are committed to creating a comfortable scale of human sensation, with the integration of nature, color, and life design engineering.
MOVE展廳與同類別家居展廳不同之處在於——留白空間。設計師各方權衡利弊下為客戶打造一種以深度思考為主，空間想象感為輔，具有無限可能性的狀態。
將永恒優雅與傳統家居、工匠精湛技藝和細節關注一起融合。看似簡單，卻讓人感受到驚豔細節感。不拘泥於每寸空間的呼吸展示，通過獨特手法，在低調中透露出與眾不同的氣質。
The difference between MOVE showroom and the same type of home showroom is the white space. The designer weighs the pros and cons to create a state of infinite possibilities for the client, with deep thinking as the main focus and a sense of spatial imagination as a supplement.
Blending timeless elegance with traditional home, artisanal mastery and attention to detail together. Seemingly simple, it gives a sense of stunning details. Without being bound to the breathing display of every inch of space, the unique approach reveals a distinctive temperament in an understated way。
將多種材質，元素和不同尺寸結合在一起。采用真正廣泛化定製方案。靈巧雙手，為家居藝術增添情感，活靈活現……將意大利傳統建築細節融入其中，實現靈活布局。
Combining a wide range of materials, elements and sizes. Adopting a truly extensive customization program. Dexterous hands that add emotion to the art of the home and come to life …… incorporates traditional Italian architectural details for flexible layouts.
離不開設計師們對建築和室內環境的理解，擁有共同審美理念。簡單又充滿細節的設計，大膽幹淨的線條，中性柔和的顏色以及嚴格製作標準，創造出可持續家具。
Inseparable from the designers’ understanding of the architectural and interior environment, sharing a common aesthetic philosophy. Simple yet detail-filled designs, bold and clean lines, neutral and soft colors and strict production standards create sustainable furniture.
在MOVE意大利家具展上，設計師朱旭及其團隊展示了對MOVE展廳的設計與解讀，以時尚潮流的設計概念，詮釋意式極簡獨白，將意大利特色風格呈現在大眾視野。意大利領事館參讚Lorenzo Gonzo參加MOVE展廳開幕式時，稱讚它像一位極具有風度的“紳士”，不斷去提高內涵與修為。
At MOVE Italy, designer Zhu Xu and his team presented the design and interpretation of the MOVE showroom, with a fashionable and trendy design concept, interpreting the Italian minimalist monologue and presenting the Italian characteristic style to the public.
When Lorenzo Gonzo, the counsellor of the Italian Consulate, attended the opening ceremony of the MOVE showroom, he praised it as a “gentleman” with great manners, constantly improving its connotation and cultivation.
不會急切把所有袒露在你的麵前，讓人慢慢去探索神秘、未知溫暖領域，把所有選擇權都交於你手中，給予一種踏實，最真摯的愛。
Will not be eager to bare all in front of you, let people slowly to explore the mysterious, unknown warm field, all the options are in your hands, giving a down-to-earth, the most sincere love.
不止家具，亦是生活
大道從簡，大音希聲，大象無形，正是絕妙寫照，源於森林陽光沐浴，留下光滑紋理，歲月沉澱。讓人感受到極致奢華感。在氣味上選擇產於意大利DR紅酒香薰，充滿個性情調。視覺上選擇暖光色調，讓眼睛感覺十分舒適，放鬆狀態。為家庭空間帶來穩固和諧的真實色彩。
The great way from the simple, the great sound, the great elephant invisible, is a wonderful portrayal, from the forest sun bath, leaving a smooth texture, years of sedimentation. Let people feel the ultimate sense of luxury. In the smell of the choice produced in Italy DR red wine aromatherapy, full of personality mood. The visual choice of warm light tones, so that the eyes feel very comfortable, relaxed state. Bring solid and harmonious real color to the family space.
更有客戶體驗後表達“這就是一種家的感覺。” 從色調和氛圍上，都讓人放鬆愜意，安靜氣氛讓人想抱著枕頭躺下進入夢鄉。方圓棱角之間，承接著主人一天疲憊休憩，將整個空間變成一個溫暖放鬆的環境。注入一種舒適感覺。把感官推向極致，充滿對空間，距離，光線，情感地交彙，是功能與美學的完美融合。
Some customers even expressed “this is a feeling of home” after the experience. In terms of color and atmosphere, it is relaxing, and the quiet atmosphere makes people want to lie down with a pillow and go to sleep. Between the square and rounded corners, the whole space becomes a warm and relaxing environment by carrying the owner’s tired rest for the day. Injecting a sense of comfort. It is a perfect fusion of function and aesthetics that pushes the senses to the extreme, full of the intersection of space, distance, light and emotion.
MOVE展廳設計並不是傳統意義上家具賣場，而是融入更多意大利的生活方式。除了家具，還推出香薰，花瓶，以及床上用品。頗有一種把MOVE品牌填滿整個居住空間的架勢，更是希望各界人士都能通過MOVE這個平台去聚集，體驗生活，交流文化提高美學品質。
MOVE showroom is not designed to be a furniture store in the traditional sense, but to incorporate more of the Italian lifestyle. In addition to furniture, we also offer aromatherapy, vases, and bedding. It is quite a kind of MOVE brand to fill the whole living space, but also hope that people from all walks of life can gather through MOVE this platform to experience life, exchange culture to improve the quality of aesthetics.
設計背後的故事
這是一場設計哲學，更是國界和文化的相互選擇
最初模型中心位置存在一個盧浮宮式的玻璃塔，而完稿彙報時卻沒有出現；原因是在交流時出現一個戲劇插曲，客戶江明先生是一位在中國生活十多年的意大利人，一直從事家居貿易，一定程度稱得上半個中國人，在MOVE展廳設計上十分有想法見解。
There was a Louvre-style glass tower in the center of the initial model, but it did not appear in the final report; the reason is that there was a dramatic episode during the communication, the client Mr. Jiang Ming is an Italian who has been living in China for more than ten years, and has been engaged in the home furnishing trade, so he can be called half Chinese to a certain extent, and he has great ideas and insights in the design of MOVE showroom.
在第一版設計彙報上采用以防潮，采光為主的玻璃盒子，設計思路出自於著名設計師貝聿銘 —[巴黎盧浮宮]，玻璃盒子內置有植物和樹，意為給MOVE打造出會呼吸，自然生態，保護環境的主旨。
In the first version of the design report on the use of moisture-proof, light-based glass box, design ideas from the famous designer I.M. Pei – [Louvre, Paris], glass box built-in plants and trees, intended to create a MOVE will breathe, natural ecology, to protect the environment of the main idea.
交流過程中，開始客戶對設計非常滿意，還表明這是他想象中的MOVE，但江明先生通過設計彙報知曉展廳中心植入玻璃塔元素時，他非常激動，這讓他想到了法國文化盧浮宮設計，十分反感。急切讓設計師修改。
During the communication process, at first the client was very satisfied with the design and also indicated that it was the MOVE he imagined, but Mr. Jiang Ming was very excited when he knew through the design report that the glass tower element was implanted in the center of the showroom, which made him think of the French culture Louvre design and was very disgusted. He eagerly asked the designer to modify it.
可以這樣形容當時情景：“Oh，天哪，一個純正意大利人，以意大利為榮，在意大利“每條街上的教會鍾聲都值得去熱愛”。即便真的熱愛這個設計，也不能去違背我的民族信念。在我喜歡的展廳設計中怎麼能出現與我信仰相悖的元素呢？”江明先生是個性友好且善良的，得知設計有違觀點時，也表現出自己獨有的民族信念與傳統習慣，與設計師不斷打磨推敲，激情澎湃的獨立思潮在此刻淋漓盡致。
This is how to describe the situation: “Oh, my God, a pure Italian, proud of Italy, in Italy “the church bells in every street are worth loving”. Even if I really love the design, I can’t go against my national beliefs. How can elements that contradict my beliefs appear in the design of a showroom I love?” Mr. Jiang Ming is characteristically friendly and kind, and when he learns that the design is against his views, he also shows his unique national beliefs and traditional habits, and keeps polishing and pushing with the designer, and the passionate independent thinking is in full swing at this moment.
不僅具有優美線條、獨特設計哲學。更是擁有國界和文化互相選擇；藝術與美巧妙融合，不同文化背景相遇。以開放包容的心態平等交流對話，就會開出文化之花。雖然發生一個“可愛”插曲，但並不妨礙設計師團隊兼容彼此雙方不同情感信仰和文化差異，打造出江明先生理想中MOVE展廳。
綜合不同意見的基礎上，設計團隊不斷嚐試，捕捉客戶需求。調整拓寬設計思路。從玻璃盒子——圓形吧台——水晶幕布。經過數版改革，才得到客戶最終認可。以吊燈形式垂直設計水晶簾，解決展廳空間過於通透和半封閉狀態，用隱形半透明隔斷，充滿實用性和創造性。滿足局部空間展示。利用“分割與開放”的設計理念，加入“融合”色彩。呈現一個完整而全麵的家具係列。
Mr. Jiang Ming is characteristically friendly and kind, and when he learns that the design is against his views, he also shows his unique national beliefs and traditional habits, and keeps polishing and pushing with the designer, and the passionate independent thinking is in full swing at this moment.
It not only has beautiful lines and unique design philosophy. More than that, it is a mutual choice of national boundaries and cultures; art and beauty are cleverly integrated, and different cultural backgrounds meet. With an open and tolerant mind and equal exchange of dialogue, the flower of culture will blossom. Although a “cute” episode occurred, but it does not prevent the designer team compatible with each other’s different emotional beliefs and cultural differences, to create Mr. Jiang Ming’s ideal MOVE showroom.
Based on the synthesis of different opinions, the design team keeps trying to capture the needs of the client. Adjustment to broaden the design ideas. From glass box – round bar – crystal curtain. After several versions of reform, only to get the final approval of the client. Design crystal curtain vertically in the form of chandelier to solve the showroom space too permeable and semi-closed state with invisible translucent partition, full of practicality and creativity. Meet the local space display. Using the design concept of “division and openness”, adding “fusion” color. Present a complete and comprehensive furniture series.
融於現代生活中的優雅與豐盈
打造一個溫暖與藝術融合的場景，用空間、光線、造型，忠實而純粹地，告訴所有人：當走進這裏是對未來充滿期待、幸福和向往的。
Create a scene of warmth and artistic fusion.With space, light and shape, faithfully and purely.Tell everyone: When walking into this place Full of expectations, happiness and longing for the future.
項目信息
Project Name 項目名稱 ｜MOVE
Project location 項目地點｜中國成都 富森美家居3號館1樓
The project area 項目麵積｜ 500m²
Project Complete 項目時間｜2021年10月
Design Company 設計公司 | XUNICA DESIGN
Design Director 指導設計｜Aurora 朱旭
Design Asistent 設計助理 | 向東海 周鑫星
Project promotion 項目推廣 | 彭梨 何星
Project Photography 項目攝影 | 爾見攝影 / 方正 草塘
聯係電話：彭：15208197626 何：13208117079
