萬謙集設計 | 成都布拉諾意大利餐廳-設計風向

布拉諾 BURANO

汽笛伴隨故事響起，揭開了布拉諾不平凡的傳奇。天使在離別前降臨，喚醒充滿奇跡的旅程。這一次的項目，設計師傾聽意大利-布拉諾的旋律，讓她甜蜜了我們的回憶。

The extraordinary story of BURANO is revealed along with the whistle. The angel came before parting to awaken the journey full of miracles. In this project, the designer listens to the melody of Burano in Italy, making our memories sweet.

設計師因勢利導，從品牌文化出發希望在空間設計上延續品牌起源的曆史和人文精神，並在現代設計手法的加持下，引車站為設計源點，將布拉諾的氣質融入其中，傳承品牌的文脈與精神，展現獨樹一幟的地域時空風采。

To make the best use of the circumstances, the designer, startingfrom the brand culture, expects to extend the original history and humanisticspirit of the brand in space design, and, in combination of modern designmethods, takes the station as the source point for design, to integrate the BURANOstyle, carry forward the brand context and spirit, and present its uniqueregional and space-time style.

PART. 1 序曲 PRELUDE

都說車站有兩個地方最感人：一個入口，一個出口。一個是不想讓你走，一個是等你回來。

Everyone says that there are two touching places in the station:the entrance and the exit. People in the entrance may not bear to part with you, while people in the exit is looking forward to your return.

當設計師將意大利的車站化身餐廳，空間的邊界就在不斷的解構重塑，正如車站帶給我們的，並不隻是懷舊的記憶。本項目的空間進深較深，在平麵空間遞進關係上設計師把空間分為前區、中區和後區，串成一首完整的抒情曲。

When turning the Italian station into a restaurant, the designer is making constant deconstruction and remodeling of the space border, which, the same as the station, brings us more than nostalgic memories. Being deep in vertical space, the designer has divided it into front section, central section and back section in the progressive plane space, stringing a complete cantilena.

意大利的車站是充滿活力的地方，小攤點、外賣車和售票口這些鮮明的存在自然的湧入設計師的腦海。於是設計師在門頭和前區營造了類似的場景，將吧台前置放在入口處，不僅提升了展示性和開放性，還再現了“小攤點”的既視感。

Italian stations are vibrant places, with vivid stalls, take-away trolleys and ticket offices, which could naturally come into the designer’s mind whenever thinking of that. Hence the designer has created similar scenes in the storefront and the front section by placing the front part of the bar counter at the entrance, which has not only enhanced presentation and openness, but also represented the visual scene of “stalls”.

此外，設計師在入口處設置了一個小空間，創造出“售票口”和“行李車”結合的等候區，這樣餐廳的前區就成功的將我們帶進了這裏的故事。

What’s more, the designer has also set a small space in the entrance as the waiting area integrating the “ticket offices” and “luggage barrows”. By means of such scenes, the designer has successfully brought us to the story of BURANO in the front section.

PART. 2 副歌 CHORUS

記憶與感官的聯覺，是布拉諾抒情的副歌，窗內外的風景是如此委婉。

The synesthesia between memories and senses is the refrain of the BURANO cantilena, with euphemistic scenery in and outside the window.

餐廳的中區是座位數最為集中，條形卡座是這個區域的特征。“檢票後”的“候車室”就在這裏，從開放到半圍合，再到完全私密，就餐區域被多次劃分，最終形成了以一張或一組餐桌為中心的親密式空間。在這裏既可以一起分享快樂與風景，也可以完全沉浸在美食體驗中。

The central section of the restaurant is featured with the most concentrated seats and strip-based booths. The “waiting room” set for those “tickets checked” is placed here, from open to semi-closed, and to completely private. The dining area, upon multiple partitions, has finally formed the intimate space centered with a table or sets of tables. Here you can not only share the happiness and scenery together, but also fully immerse yourself in the delicious food.

正如一道美食需要各種風味進行調和並使之相得益彰，空間設計也不是對共享或親密氛圍的單一化營造，而應當是這兩者的交融。

Just as that a good dish requires a mixture of flavors to complement each other, the space design is not to create a simple atmosphere of sharing or intimacy, but the integration of the two.

PART. 3 主旋律 MELODY

跨上列車是最後一步，也是旅程的開始。這裏是空間體驗的最後一個區，有著近乎車廂的空間感受，在這裏設計師創造了一個相對獨立的艙體結構。這裏也是新客群的打卡區，上座率較高的熱門區域。

Stepping onto the train is the final step and the beginning of the journey. Here you come to the last section for spatial experience, providing you with the feeling of almost carriage space as the designer has made a relatively independent cabin structure. It’s a hot area for new customers, with quite high occupancy rate.

∇ 分析圖

我想這裏是邂逅的載體，承載著美食與精神，寄托了我們對生活方式的認同、對社交的向往以及對多元文化的自信。將空間創造出一種純粹而恰到好處的氛圍感，是設計師創作的驅動力。他希望空間可以包容人們相聚離別的情愫、激發味蕾的好奇、品味旅行般的興致、分享日常的熱情……同時不斷地為生命提供年輕的動力。

I think it’s the carrier for encounter, which carries food and spirit, and conveys our identification with lifestyle, yearning for social contact and confidence in diversified cultures. It’s the driving for a designer to create a pure atmosphere just hitting the spot in the space, expecting that the space could contain people’s sincerity in gathering and parting, stimulate the curiosity of customers’ taste bud, provide them with the mood of travelling, arouse their passion for daily sharing… and constantly bring fresh power to life.

相聚和離別總是帶著相擁親吻和眼裏的星光，那麼營造輕鬆的氛圍便是此次設計能否成功的關鍵。於是設計師采用歐洲烘焙廚房的肌理感受，丟掉一些多餘的裝飾材料。

With hugs, kisses and starlight in eyes on the occasion of gathering and parting, the key to successful design this time is to create a relaxed atmosphere. Knowing that, the designer has adopted the texture of the European baking kitchen, and taken out some spare decorative materials.

運用肌理塗料來作為整個空間的甜蜜表情，當窗外的白色月光灑進來，通過長虹玻璃過濾光線，折射影像，讓空間親切的的同時也透露著心底的情愫。

The designer applies the texture coating for the sweet expressions in the whole space. When the white moonlight from the window comes in, the glass filters the light and refracts images, and the intimate space is telling the sincerity.

PART. 4 壓軸 FINALE

如果，我是說如果，我就這樣安靜地坐在皮軟的卡座上，給你斟上一杯美酒，你會與我，談些什麼？

What if, and I mean what if, I sit quietly in the soft leather booth and pour you a glass of wine, what would you talk to me?

布拉諾的窗外，還是那片永不褪色的城市星空，坐在那張黃褐色的沙發上，一抬頭，是你曼曼的身影，我們都被這種柔軟的、溫暖的歸屬感包圍，我問你要不要，嚐一口意大利的佳肴，當你點頭，這裏就是灑滿光的聖地…

Outside the window of BURANO, the urban starry sky never fades. And, sitting on the tawny sofa, I could see your graceful figure whenever I look up. We are all surrounded by the soft and warm sense of belonging. I may ask you if you’d like a taste of the Italian cuisine, it could be the holy land of light when you said yes…

這大概就是設計師在家具和陳設的選擇上挑中了中古情調的浪漫原因，是他在傳遞內心的柔軟和溫暖。回憶色的燈光與材質相融，不僅讓材料本身質感得到充分展現，當下的色溫更是讓空間溫存起來。

This is probably the romantic reason for the designer to choose the sentiment style in the mediaeval times in furniture and furnishings. He’s conveying the inner softness and warmth. The integration of the lights and materials in the color of memories has not only fully presented the material quality, but also warmed up the space with the color temperature.

品牌策略

布拉諾品牌戰略布局全國市場，萬謙集做為第三方角度將從宏觀理性的運營邏輯裏去給出客觀感性的情緒和空間體驗，其中材料耐用性的選擇，可以有效的幫助企業控製成本，完成餐飲企業獲得可持續競爭的優勢，創造美則是作為品牌迭代升級的其中一部分。這樣的商業平衡點也是將重新構建一套消費者品牌認知，認同和認購的體係，不僅麵對家庭市場同時鎖定年輕消費群體，從場景設計中構建布拉諾品牌餐飲體係+符號體係+偏好體係，為餐飲品牌創造持久生命力。

BURANO is a brand with a strategically national marketing blueprint. As a design firm, Much Collection Modest Design will create an objective and perceptual emotion and experience from the macro and rational operation logic from the perspective of a third party. The choice of material durability can effectively control cost, thus obtaining sustainable competitive advantages for enterprises; while creating beauty is part of the brand upgrade. Such an equilibrium point will also rebuild a system of brand recognition, identification, and subscription for consumers. It targets the family market as well as young consumer groups, building the catering system + symbol system + preference system of BURANO from the scene design, creating lasting vitality for the catering brand.

∇ 平麵圖