銜接城市人文的汽車旗艦店
A car flagship store connecting a city to its people
∇ 標誌性的透明躍層店麵 the signature double-height transparent storefront © Wen Studio
成立於2014年的NIO蔚來是一家全球化的智能電動汽車品牌，它不僅專注於提供高性能的汽車產品，還在全球各地打造“牛屋（NIO House）”，以期建立起活躍的用戶社群。在總結完開設大體量旗艦店的經驗後，品牌定下新的設計標準並應用於各城市新店的設計中。在此背景下，芝作室受邀為其打造位於南昌的首間“牛屋”。
Founded in 2014, NIO is an innovative electric automotive company focusing on high-performance products. It is also committed to the vision of a global user community by establishing “NIO House” around the world. After identifying a design benchmark with bigger flagships, the brand is ready to set foot in all cities. Lukstudio has been commissioned to create the first NIO House in Nanchang.
∇ 一層平麵圖 1F plan
南昌“牛屋”位於一家購物中心臨街的躍層空間，芝作室因地製宜用開放式畫廊的手法打造一樓展廳，南北皆有入口。
The site is at a shopping mall with a 2-storey storefront. An open gallery approach is key to the first floor display area with two entrances.
∇ 開放式入口設計 an open entrance to the mall © Wen Studio
∇ 鏡麵吊頂從視覺上延伸空間 the mirrored ceiling extends the space visually © Wen Studio
∇ 流線處理的電梯廳入口 the streamlined elevator hall entrance © Wen Studio
∇ 極簡設計的電梯廳 minimalist elevator hall © Wen Studio
白色水磨石牆地麵和鏡麵不鏽鋼吊頂為規定用材，設計團隊努力消弭其銳角和增加漫射光，為空間整體的高科技氛圍增添幾分柔和。
Given the white terrazzo wall and floor, mirror stainless steel ceiling are the standard materiality, our effort is in streamlining all sharp corners and adopting diffused light details, giving the overall high-tech ambience a softer touch.
∇ 二層平麵圖-客廳模式 2F plan-living room mode
∇ 二層平麵圖-講座模式 2F plan-lecture mode
∇ 軸測圖 axonometric diagram
∇ 二層會員客廳入口 entrance to the owner zone on the second floor © Wen Studio
∇ 弧形櫥窗清晰地展示內部各分區 a clear view of the different zones © Wen Studio
∇ 在波浪吊頂下的純白NIO咖啡吧 NIO café under the wavy ceiling © Wen Studio
∇ 如同被流水打磨過的展示區 the “polished” gallery © Wen Studio
∇ 拱頂細節 detail of the arched ceiling
搭乘電梯抵達二樓，同樣的白色“畫廊”空間在此換上了連續的拱頂。拱頂設計以水波為靈感，借以體現南昌的水城特色，同時塑造空間的輕盈感。在律動的拱頂之下，水磨石材質的咖啡吧台、展示壁龕和獨立展台也為流線形設計，仿佛水流衝刷而成的景觀石，從細節上進一步延伸水的概念。
Taking the elevator onto the second floor, one would arrive at another white gallery, but this time with a continuous arched ceiling. Inspired by water waves, the distinctive feature pays tribute to the water town identity of Nanchang and brings a lightness to the space. Under the rhythmic undulation, terrazzo cafe counter, display wall niches and booths are all shaped with streamline details, as if a stonescape polished by flowing water.
∇ 多功能廳全景 a view of the multi-functional space © Wen Studio
∇ 木材在陽光下圍合出一個溫暖的空間 the warm wooden living room filled with daylight © Wen Studio
∇ 令人放鬆的共享空間 a shared space of relaxing atmosphere © Wen Studio
∇ 多種展示形式配合不同產品 various forms of display for flexibility © Wen Studio
與簡約質樸的白色“畫廊”形成鮮明對比的是相鄰的多功能廳，這個由橡木圍合而成的空間更顯溫暖與舒適。
Contrasting to the austere white gallery, the adjacent multi-functional space finished in oak wood looks extra cozy.
∇ LAB區長桌後邊的白色“盒子”裏藏著母嬰室和兒童遊樂區
behind the LAB table, a white box embodies the nursery and Joy Camp © Wen Studio
∇ Joy Camp – 色彩繽紛的兒童遊樂室，牆麵覆蓋著安全的軟包吸音板
Joy Camp – a colourful kids’ playroom covered with soft surfaces © Wen Studio
∇ 會議室的吸音設計使與之相鄰的母嬰室能保持安靜 the meeting room is located next to the quiet nursery © Wen Studio
多功能廳東側依次分布著會議室、母嬰室和兒童遊樂區，西側入牆櫥櫃則藏著可以將“客廳”轉變為講座空間的活動坐墩和隔簾。
A meeting room, a nursery and a children’s playroom are located along the east wall, while the west cabinet stores all the stools and curtains necessary for converting the “living room” into a conference space.
∇ LAB長桌區滿足不同的集會需求 a communal table at the LAB area could accommodate different gatherings © Wen Studio
∇ 車主可以在這片區域開展休閑、社交、會議等活動 a social hub for the car owners © Wen Studio
∇ “漂浮”的長桌 the “floating” table
除了沙發組合和休閑椅，多功能廳中央的開放區域還配備有一張5米的共享長桌，以滿足不同的集會需求。長桌由芝作室設計定製，設計師在結構中融入了微妙的曲線，使桌麵“漂浮”起來，呼應流水的設計主題。
Apart from modular sofas and lounge seats, the open space also comes with a 5m-long communal table equipped for many types of gathering. Integrating subtle curves in its structure, the bespoke table appears to have its top lifted from the sides, conveying a weightlessness and echoing the water current theme.
∇ 開放的客廳空間 an open living room © Wen Studio
∇ 私密的講座空間 a private lecture space © Wen Studio
∇ 場景更換步驟 steps of transformation © Wen Studio
在南昌“牛屋”項目中，設計團隊用呼應場地環境的設計思路，完成了在既定框架內找出最優解的挑戰。芝作室對人性化體驗和空間細節的注重，也強化了NIO蔚來品牌以用戶為核心的願景。由此而生的“會客廳”將作為服務站，聚集新舊車主，共同打造一個未來的先進社區。
In the Nanchang NIO House project, Lukstudio takes on a challenge to optimize a predefined framework and comes up with ideas connecting to its site context. Our focus on humanscale experience and attention to details reinforce NIO brand’s user-centric vision. The resulting “living room” is a service hub where potential and existing car owners come together and build a progressive community of the future.
項目信息
項目地址 | 江西省南昌市東湖區紅穀灘紅穀中大道1706號世茂廣場
室內麵積 | 470平方米
室內設計 | LUKSTUDIO芝作室
設計總監 | 陸穎芝
設計團隊 | 張一誠、王海鑫、戴敏
設計內容 | 外立麵改造、室內、展示道具、家具及軟裝設計
主要材料 | 水磨石、仿水磨石地磚、鏡麵不鏽鋼、橡木地板、橡木貼皮、橡木紋轉印鋁板、瓷漆、軟包吸音板、地毯、人造石
設計時間 | 2021.04-2021.07
施工時間 | 2021.07-2021.10
燈光顧問 | 杭州束芒照明設計有限公司
施工團隊 | 上海境季建築裝飾工程有限公司
家具產品 | 本土創造、格度、HAY、界意、MAGIS、體物、造作
攝影 | Wen Studio
Location | World Trade Plaza, 1706 Honggu Middle Avenue, Honggutan, Donghu District, Nanchang City, Jiangxi Province
Net Area | 470㎡
Interior Design | LUKSTUDIO
Director | Christina Luk
Design Team | Yicheng Zhang, Haixin Wang, Min Dai
Scope | facade, interior, millwork, furniture and soft decoration design
Key Materiality | terrazzo, ceramic tile, chrome stainless steel, oak wood floor, oak veneer, enamel paint, fabric acoustic panels, carpet, artificial stone
Design Period | 2021.04-2021.07
Construction Period | 2021.07-2021.10
Lighting Consultant | SHUMUNG lighting design
General Contractor | TOPIN
Furniture Products | BENTU, GRADO, HAY, JOYSLIVING, MAGIS, TIWU, ZAOZUO
Photography | Wen Studio
