上術設計以現代主義美學重塑品牌高端界麵
QYF Boutique by Sun Concepts Office
∇ © 汪敏傑 Wang Minjie
順應城市更新的趨勢，空間應該滿足消費者的心理期待和消費後的滿足感。
As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
上術設計事務所（Sun Concepts Office）為20年曆史買手店鋪設計全新形象，QYF買手品牌為區域消費者帶來新的消費熱點和美好的生活方式。以現代主義美學為標準的設計手法，賦予品牌在當下的高端定位。
Sun Concepts Office did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, Sun Concepts Office turned the boutique into a high-end brand.
∇ © 劉政 Liu Zheng
∇ © 汪敏傑 Wang Minjie
金屬，石材，玻璃，三種堅硬的材質，通過幾何美學和色彩搭配的巧妙表達，向行人傳遞著這是一家女性品牌集合店的關鍵信息。體現了當代女性崇尚自由和獨立的品牌調性。
By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
∇ © 劉政 Liu Zheng
∇ © 汪敏傑 Wang Minjie
集合店的商品相對多樣性，商品陳列的方式是多樣的，上術以一種簡單的方式解決了商品的陳列問題，空間內大量的平麵給商品帶來更多的陳列可能。
The wide range of products in the store requires diverse display designs. Sun Concepts Office works out a simple display solution by leveraging the massive planes.
同時避免過多種類的貨架給空間美學帶來割裂感。鏡麵的高反射屬性，拉伸了視覺在空間裏的縱深感。
By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.
∇ © 劉政 Liu Zheng
∇ © 汪敏傑 Wang Minjie
作為武漢當地標誌性的買手店之一，上術如何去處理空間和所處地域的關係，成為重要的設計思維方向。
QYF is one of the landmark boutiques in Wuhan. Sun Concepts Office focuses on handling the relationship between the space and the regions in its design.
∇ © 劉政 Liu Zheng
上術團隊將其原本老舊的外立麵拆除，隻保留建築主體結構，通過金屬材質，大麵積石材和玻璃的組合，設計手法上以簡約的幾何結構給視覺上帶來強烈的質感回饋，如同QYF主張“La mode se démode, le style jamais.”時尚會過，風格永存！
The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials. The design echoes QYF’s proposition of “La mode se démode, le style jamais”.
QYF集合店處於街道的交彙處，客流量巨大，大麵積的玻璃材質應用，使得店鋪如同巨大的櫥窗，吸引著行人的目光。這也是上術團隊希望達到的設計目的。
Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of Sun Concepts Office.
∇ © 汪敏傑 Wang Minjie
老建築結構的局限性，也限製了方案的整體性，如何讓建築結構在空間視覺中變得更加和諧是設計中的重點問題。結構柱和貨架的和諧相處，給視覺帶來更多舒適的感受。
The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
∇ © 劉政 Liu Zheng
方案布局內的環形動線也能讓客人在環店一圈後，不錯過每一件精美的商品。
The circular moving line in the store allows the visitors to appreciate every delicate item in the store.
本項目用現代主義美學賦予了品牌在新時代的生命力，空間動線和功能也符合商業邏輯，是基於場域條件出發，結合QYF品牌調性給出的綜合性解決方案。
With the modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all design based on the site conditions, meet the business logic. The design is a comprehensive solution to the brand QYF.
∇ © 汪敏傑 Wang Minjie
上術認為品牌空間更新也應該是對當下時代的深度回應，從多維度中尋求突破和可能。
Sun Concepts Office believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
∇ 平麵圖 © 上術設計事務所
Plan © Sun Concepts Office
項目信息
項目名稱：QYF集合店
委托方：琴意坊
項目麵積：270m²
項目地址：中國 武漢 田園街
完工時間：2021年10月
設計團隊：上術設計事務所（Sun Concepts Office）
設計總監：劉政
燈光顧問：武漢光域照明設計
項目攝影：劉政、汪敏傑
Project Name: QYF Boutique
Client: Qin Yi Fang
Gross Built Area: 270 Square Meters
Location: Tianyuan Street, Wuhan, China
Completion Time: October 2021
Designer Team: Sun Concepts Office
Chief Designer: Liu Zheng
Lighting: Wuhan Lighting Design
Photographers: Liu Zheng, Wang Minjie
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