位於鬧市街區批發型鞋店麵臨升級改造，URBAN設計師對這一特定命題展開了一場關於商業空間平衡設計與需求的探討。
The wholesale shoe store located in the downtown area is facing upgrading and transformation. We URBAN designer have launched a discussion about balancing design and demand of commercial space on this specific proposition.
需求層級
Hierarchy of needs
盡管同為銷售商業，零售店與批發店有著本質的需求差異，這正是設計開展之前需要正視的本質與核心。
Retail stores and wholesale stores have essential differences in target and demand. This is the essence and core that needs to be addressed before the design is launched.
Δ 平麵圖
Δ 剖麵圖
因此，如何實現自由而不失秩序的展示，開放而不失互動的體驗，是這個空間設計的主基調。我們希望利用空間的層疊關係，將購物者的看，坐，拿，試這四個采購主要行為打散，串聯，提升購物的便捷性和趣味度。
Therefore, how to achieve free but orderly display, and open and interactive experience, is the main tone of this space design. We hope to use the cascading relationship of space to break up and connect the four main purchasing behaviors of shoppers: to see, sit, take, and try, so as to enhance the convenience and interest of shopping.
倉儲式批發概念店
為適應鞋店日銷量大的特點，我們將倉儲式超市的概念植入這一街店，設計定製了集展示，儲貨，體驗，試鞋，開單為一體的多功能貨架，成為了店內互動度最高的最後歡迎的展架單元。
Warehouse wholesale concept store
In order to adapt to the large daily sales of the shoe store, we have implanted the concept of Warehouse-Supermarket into this site, designed and customized a multifunctional volume that integrates display, storage, experience, shoe trying, and billing, which eventually has become the most interactive and welcomed display unit.
Δ 展櫃設計動圖
Δ 空間爆炸圖
項目信息
項目地址 | 廣州市越秀區
服務內容 | 商業空間設計
項目規模 | 201平方米
項目時間 | 2021.5 – 2021.9
項目團隊 | Ruggero Baldasso，Evelyn Chen， 葉燕芬
攝影團隊 | 姚朝輝
推文排版 | 施星瀾
RBA公司簡介
意大利RBA建築設計事務所是一家國際建築設計與都市實踐機構，於1999年創立於意大利威尼斯。URBAN私宅設計所，是RBA旗下的空間研究機構，致力於將建築思維應用於美學領域與實用空間。
RBA / Ruggero Baldasso Architects is an international practice operating within the traditional boundaries of architecture and urbanism. URBAN / URBAN Object，a research and design studio, applies architectural thinking to domains beyond.
