公路商店，一方麵是內容輸出者，亦或者又是一個街頭文化製造者，一方麵通過公眾號輸出當下年輕文化，也就是所謂亞文化，另一方麵就是通過酒館與城市街道的鏈接，創造了一個屬於年輕人的小眾街頭文化。
ON THE ROAD STORE, on one hand, a content creator, or, specifically, a maker of street culture. On the other hand, OTRS uses its official account on WeChat as a means to spread youth culture, which is described as ‘sub-culture’ by many. Above all these, OTRS also connects the streets of the city through small pubs, creating a niche street culture exclusively belongs to the young generation.
對RIGI來說，我們需要通過更有邏輯和延續性的設計來承載更多屬於公路商店的公共記憶乃至屬於這個社群的公共行為，包括用設計承載這個社群所呈現的小眾與亞的狀態。
For us RIGI, it is our duty to preserve the public memory of OTRS and the common behavior of the community by creating more logical and extensional designs, which may bring an opportunity to keep the niche and sub-cultural condition of this society.
我們珍視城市的多樣性和自由，我們也希望能賦予這些多樣性更多的可能。在每一個20平方的店，在每一個9點之後的夜裏，去該提供更多未知的快樂和慰藉。
We value the diversity and freedom in this city, and what we want is to give more possibilities to these characteristics. In every store that is barely twenty square meters, in every night after nine o’clock, there could be more unexpected joy and relief in the glasses.
世界變得更有效率了，或許也更焦慮了，城市變得更繁榮了，或許也更無趣了，我們要做的就是給這個時代或者城市一個治愈創可貼。
The world may have embraced higher level of efficiency, and may also be creating more anxiety. The city may have seen waves of economic boom, and may also become less interesting. What we are going to do is trying to heal the era or city a little bit by making it a band aid.
酒，城市，荷爾蒙，我們。這個設計和酒有關。
Alcohol, city, hormones, us. This design is about liquors.
ABOUT 624&公路商店 About 624&OTRS
就借用公路商店公眾號中的幾段語句吧，這樣大約可以知道這個故事如何開始。
Let’s start with a quote from the OTRS, to make sure we are on the same page when discussing the beginning of this story.
2018年中旬，長樂路624號落地了第一家真正意義上的‘公路商店‘。直到三年半後的今天，每晚11點後，你無法在624買到酒，因為考慮附近的鄰裏關係它會準時關門。但是你也很難驅散坐在門口開著after party的人群。
‘From the middle of 2018, there has been a real, physical On The Road Store located at 624 Changle Road. Till today, the day it closes, you would not be able to buy a drink after eleven every night, because it would have been closed on time, considering on the chance of annoying the neighbors. But you would never miss the crowd in the front of it as they were at their after party.‘
海明威的迷惘一代在巴黎的酒吧和咖啡館裏閑坐。這些移居國外的藝術家們在第一次世界大戰仍在冒煙的廢墟上敬酒，並通過在大街上饑腸轆轆地流浪，發現了一種具有藝術潛力的文化。我們這一代人也被新技術拉平了，但我們對信息和形象太過滿足，無法孕育創造性突破。很榮幸這裏是一個自由的渡口，事實上，在changle624&公路商店，人們聚集在這裏是因為他們可以在這裏感受到快樂而不是緊張。
‘The Lost Generation, according to Hemingway, were doing nothing in the pubs and coffee shops in Paris. These immigrant artists were making toasts in the burning ruins of the WWI, spending most their lives starving in the streets, and eventually discovered a potential artistic culture. We the generation are flatted by booming technologies, but we are too easily satisfied with information and avatars, which makes creative breakthrough a rare incident. It is our honor that OTRS has created a ferry of freedom. In fact, in change624&OTRS, people gathered here because of perceivable joy rather than tension.‘
今年的此刻，懷抱著複雜的心情，我們要和公路商店624說一聲再見了。
‘At this year, this moment, with mixed feelings, we are saying good bye to 624&OTRS.‘
這裏有慷慨為每個人按下快門，動不動就散煙的老黃，
‘Once there was Huang, who was generous enough to press his shutter and bring cigarette for everyone in need.‘
還有每晚都去襄陽公園舞劍，安慰過無數個失戀的小年輕，每晚將路人喝完的每個酒瓶都收回店裏的英姐，也有公路商店的同事阿金在無數個夜晚的“布道”，就算是上帝也會來這裏喝一杯。
‘There was Aunt Ying, who played sword in the Xiangyang Park every night, brought comfort to countless heartbroken kids, and recycled every empty bottle to the store. And Jin, a guy who worked here, gave preaching to every visitor, as if God was also a customer at some time.‘
他們是624本身，也是公路商店永遠的朋友。”
‘They are 624 itself, and friends of OTRS forever.‘
對RIGI來說，每一個項目都是社會某一麵的需求呈現。
For us RIGI, every project represents a specific need of the society.
那個存在於長樂路624號的公路商店，或者你去過，或者你不曾知道，但它曾經存在過，甚至是一種現象，不論如何，我們需要一個新的開始。
That pub at 624 Changle Road, may have been visited by you, or out of your knowledge till now, did exist for real at some moment, and even was some sort of phenomenon. No matter what, we need a fresh start.
5條路，5家店，5條馬路，我們開始了這個設計。
Five locations, five stores, five streets, here is where we begin the design.
城市的創可貼 City Band Aid
這次公路商店的新店分別位於：巨鹿路，襄陽北路，茂名南路，成都南路，4條既不相幹又有所聯係的路。
This time OTRS has chosen four new locations, which are barely related: Julu Road, North Xiangyang Road, South Maoming Road, South Chengdu Road.
從根本上說，所有的店鋪在城市的界麵中，就像是街道上的一個個補丁，當然我們可以去找一切美好的詞去形容這些補丁給一條路帶來了什麼，但事實上這些設計的作用就一個——“破壞”，這麼聽上去我們似乎並不是在做一件有價值的事。
Fundamentally, all the stores will be planted in the interface of the city, much like patches in the streets. Of course we could make appealing excuses to make it sound worth it, but the fact is the designs are doing the same thing, one thing: interruption. Seems like a less valuable job this way, doesn’t it?
所以我們需要的是——建設性的破壞。
Thus what we need is — a constructive interruption.
我們需要給這些破壞補一個創可貼。
We would have to stick a band aid to make up for the interruption.
5個地，4條街，與公路有關的商店，與街區有關的設計，就此開始。
Five locations, four streets, On The Road Stores, designs about the streets, happen right here.
當然了，開頭說是5家店，做著做著隨著老區幾乎每天都在經曆著的房東，拆遷，擾民等等問題，到最後就變成3家了。
And of course, as we said there would be five new stores, however, as time went on, district changed, people moved, and ideas changed. It eventually turned in to three stores at the end.
當RIGI開始這個設計，我們希望能塑造一個屬於公路商店的表達邏輯，希望通過這個邏輯能連接到城市裏更多的空間，不管是理發店還是公共廁所，或者是這次的酒吧。
When RIGI get hands on the design, we intend to form a logic of expression exclusively used by OTRS, and wish the logic could connect more spaces throughout the city, no matter it is a barber shop, a toilet, or a pub as it is this time.
我們不是自上之下去做一個裝飾性或者話題性的設計，我們形容公路商店是城市的創口貼，我們在創造提供一個接口去連接更多人。
We are not, from top to bottom, designing a decoration or a design to only be talked about. We use ‘band aid’ to describe OTRS, we are trying to create a interface that links more people.
我們確定了兩個東西，顏色與數字。
We decide on two things, colors and numbers.
∇ 顏色 Colors
人要記住一個東西有很多方式，造型、材質、甚至通過情感。但顏色是一種最直接的方式，人的視線所到之處最直接的就是顏色。
There are ways people remember things, for example, through shapes, materials, or even feelings. But color, color is the most direct one, since the first element goes into eyesight is always color.
在大眾的普遍認知裏，顏色被用來代表情感，紅色是熱情、藍色是冷靜、綠色代表和平。其實都是牽強附會，顏色就是顏色。既然我們做了一個破壞性的動作，那麼我們就用一種最直接徹底的方式，把每一個店用一種最基本的方式去定義。就像是動物用氣味劃定地盤一樣，我們希望大家通過這種濃烈的介質來標識，紅店，綠店……等等。在街道打上補丁，劃上地盤。
In popular theories, color could be used to represent emotions. Red conveys passion, blue means calmness, and green represents peace. Not necessarily true. Now that we have done an interruptive action, it would be best for us to use the most straightforward and basic way to define every store. Like animals use smells to define each zone, we wish people could recognize different stores by this strong medium. Patch on the streets, divide the zones.
紅綠藍三原色彙集的無數可能。夜晚魔都巨富長上明亮的紅綠藍會天然的喚起年輕人體內的多巴胺。
Red, green and blue contain immeasurable possibilities. When night comes, the RGB lights spark the three streets and naturally wakes dopamine inside young bodies.
∇ 數字，顏色數字，關愛路癡 Numbers, colored numbers, care for the lost
未完成 Unfinished
設計完了，施工過半，雖然狀況百出，不過一切似乎盡在掌握。
Design done, half way through construction, with every condition expected and unexpected, it seems that everything is still under control.
9月28號完工，原計劃10月1日開業，然後，工廠限電了。
It is planned to be finished by September 28th, and open at October 1st. Then there is limited power in factories.
從沒想過RIGI設計的這3個加起來不到60平的小店能和國民經濟以及國家能源方針扯一起，不過真的發生了，就差那麼幾天完工的東西，現在就扔在漆黑工廠裏，這真是人間慘劇。
不過總得想點辦法，在十月一前盡量把這些未完成的東西完成。
It is rather ironic that the stores of less than sixty square meters combined would be influenced by national economics and energy strategies, but here it comes. With only a few days left to reach its accomplishment, everything is now forgotten in the dark factories. What a tragedy. Something has to be done to make it open on time.
經過嚴肅而又無效的討論之後，我們決定，既然是”未完成”，那不如坦誠點，直接就叫未完成吧。
With rounds of serious and meaningless discussions, we decide that now that it is unfinished, it would be best just leave it unfinished, admittedly.
於是RIGI連夜設計了一大堆貼紙糊滿了這家小店的門頭，寫滿了未完成，你很難說這是個設計，但是它確實在3個小時內完成了，如果說公路商店代表了某種戲劇性，那麼這個開業應該也是這個不靠譜故事的一個荒謬的開頭了。
So the team at RIGI designs a bunch of stickers overnight to cover the facade of the store, full of word ‘unfinished’. It is hard to be seen as a design, but it only takes three hours to be done. If OTRS represents a sort of drama to some extent, then the opening would also be the ridiculous beginning of an absurd story.
是不是覺得找到設計捷徑了？以後設計要都這麼做多好。
A shortcut of designing? Wouldn‘t it be nice to work like this forever?
意外終究是意外，該做完的事，總要做完。終於，這三家店完工了。
Accident being accident, the unfinished should be finished in the end. Finally, all three stores are done.
“158&公路商店”–綠店158&OTRS – Green Store
“PINON 4-2&公路商店”–紅店 Pinon 4-2&OTRS – Red Store
“PARYT HEAD 42&公路商店”–藍店 Party Head 42&OTRS – Blue Store
紅店藍店綠店，每一個20平方的店，在每一個雞毛蒜皮又充滿能量的夜裏，去該提供更多未知的快樂
Red blue and green, every store of twenty square meters, brings unexpected joy in every fussy but energetic night.
∇ “158&公路商店”–綠店 158&OTRS – Green Store
∇ “PINON 4-2&公路商店”–紅店 Pinon 4-2&OTRS – Red Store
∇ “PARYT HEAD 42&公路商店”–藍店 Party Head 42&OTRS – Blue Store
“158&公路商店”–綠店 158&OTRS – Green Store
對麵是上海的巨鹿路FOUND 158，一個著名的酒吧聚集地，這家店是形形色色找樂子的巨富長年輕人們的必經之地或結束之所。大戰之前的pre drink，回家之前的last drink，
綠店就在這，守候著每一個夜晚孤獨的人們。
Across the Julu Road is FOUND 158, a famous place where many pubs are located, this store is a must for many young people looking for fun, where they start or finish their journey of the day. The pre drink as the night begins, or the last drink before home, it always happens in the green store, which hosts every lonely people every night.
“PINON 4-2&公路商店”–紅店 Pinon 4-2&OTRS – Red Store
紅店離那家已經告別的長樂路624本店不遠，某種程度上，紅店承載了屬於長樂路的那段公共記憶，我們盡力賦予這段公共記憶更有生命力的表達，讓那些之前所謂偶然變成更多的明確，拐了個彎，人們依舊偶遇在此。
The red store is not far from the original location at 624 Changle Road, for which, to some extent, it inherits the public memory belonged to the old store. We are trying to give a more lively expression to this piece of memory, making the coincidences in the past times more of certainty, where people still meet each other just after turning around in the street.
“PARYT HEAD 42&公路商店”–藍店 Party Head 42&OTRS – Blue Store
值得一提的是，藍店的前身是上海一家很有格調的理發店——派頭，三家店裏，這家馬路牙子上的人們最有型，當然這家店的後場依然還在正常營業，為了每一個時髦的腦袋，把自己弄好看點，然後喝一杯吧。
It is worth pointing out that, the blue store was a very stylish barber shop in Shanghai — Party Head. The people gathering here are the most fashionable among three locations. Of course Party Head is still open in the backyard, where every head of style could get themselves better looking and grab a drink.
街頭行為準則 Street Code
其實在設計裏，RIGI並不喜歡形容這是一種馬路牙子文化。
In fact, throughout the design, RIGI has never intended to describe it as a ‘street culture’.
這未必是一種尊重，我們在意的是年輕人通過這種方式，對城市表達了自己的觀點。
這一切不全是頹廢與隨意。
This is not necessarily any sort of respect or what. What we really care about, is that through this way people could show their opinions to this city, and it is not all decadent and pointless.
我們需要給這些觀點一個更有趣的載體去承載這些行為，於是我們給這個街區添置了一些不必要又很有理由的裝備。
We think it is important to give these points of view a more enjoyable medium that bears the behaviors, so we add many unnecessary but reasonable equipment to this block.
物的行為與人對物的行為與人的行為，在這裏RIGI做了很多事情，通過這些裝備賦予的行為，你或許靠一下、坐一下、開瓶酒、扔個瓶蓋，故事都是在偶然中發生，這就是公路商店。一個晚上會發生很多事，也可能什麼都不會發生，這也就是大家來這的理由。
There are actions of things, actions by people to things, and actions to people from things. RIGI takes a lot of actions here, we are trying to spark actions with these gears. Maybe you would like to lean on something, sit somewhere, open a bottle, or toss a cap. Stories happen randomly, and that is On The Road Store. So many things might happen through night, not maybe nothing at all, both of which are reasons people come here.
∇ 電線杆裝備包 Pole gear pack
電線杆子永遠是最性感的街頭裝置，不論小廣告還是塗鴉，這是年輕人的公告欄，所以我們在尊重電線杆子權威性的同時，給它穿了一件機能裝備，你可以放瓶酒，你也可以打一拳，有了這個裝備，相信它會變得更自信。
The poles are always the sexiest installations in the streets, no matter what is on it, illegal flyers or graffiti. It is a billboard for young people, so as we respect the authority of the poles, we also put a functional gear on it, where you could hold a beer on it or just give it a punch. Wish it a more confident pole with this piece of equipment.
∇ 街區的補丁 Patch of the block
一個彩色的補丁，簡單的貼到一個城市角落中，重要的不是和諧與否，而是至少我們很真實的表達出這就是一個彩色補丁，從這點上我們比那些庸俗且矯情的設計至少來的坦誠。
A colorful patch simply covers a corner in the city. It is not important to tell if it is harmonious design, because at least we are being honest with the nature of the color. That distinguishes us from the vulgarness and affectations found in many other projects.
∇ 頭座 Throne of head
一街人，2個座，誰來坐，怎麼坐，坐多久，坐上去幹嘛，故事就這樣發生了。
Crowd in the street. Two seats. Who can sit? How to sit? When to leave? What to do? That’s how it begins.
∇ 街頭的記憶 Markings on the street
存在就是意義，重複就是力量，我們想在城市裏，留下一個證據。
Existence is the meaning. Repeating is power. We want to leave an evidence in the city.
∇ 喝酒便利店 Pour a store
一個20平米的商店，一切都與酒有關，每一瓶酒都是一個故事，每一瓶酒都是一個態度，這是一個和酒有關的便利店，販賣的是每一瓶酒，而你得到的卻不隻是酒。
It’s a store of barely twenty square meters, where everything is related to liquors, and every bottle of wine is a story or an attitude. This is a convenient shop about alcohol, that it sells is just liquor, but what you get is far more than that.
∇ 喝酒導航 Blasted to navigate
每一個目的地都不該是一個終點，公路的意義在於下一站，隻有下一站，才會讓你今天的快樂不會變成救命的回憶。
Every destination should not be the finish point, because the meaning of road is always found in the next stop. Only keeping forward could make your joy today never a painful piece of memory.
∇ 鏈接與連接 Links and connections
設計這些玩意其實也是挺麻煩的事，既要野生，又沒法粗暴，既要真實，又無法現實。
Designing these parts is rather complicated. You have to keep them wild without treating them without care, and you need to keep them real without too much realistic.
文化製造者 Creator of Culture
除了馬路牙子和街道，其實本來這個設計會有更不一樣的呈現，RIGI希望給這個商店一個更大的維度。坦率的說，光這裏麵的產品設計，就足夠我們洋洋灑灑寫一大堆設計說明了。最終沒有在設計中實現的設計，但卻是必不可少的一部分。一切都沒那麼完美，或者說，也不需要那麼完美。
There could have been more aspects other than the curbs and streets to make the project rather different to the audiences because we intend to shape the stores from more dimensions. To be honest, there would be too much for you to read if we list all the product design details and turn them into design descriptions. Many of them did not go into production eventually, but are still important parts of the project. Nothing is perfect, or, put it in another way, nothing needs to be perfect.
或許這個世界越來越有效率了，但是至少作為一個設計師，我們並不是結果的奴隸，是過程讓一切有了意義。
Maybe the world has been more efficient, but as designer we are not slave of results. The process gives more meaning to the project.
∇ 每一個與顏色有關的碰撞我們都不想放棄 Every collision of colors is not missed
∇ 貼紙可以在公路商店每一個角落留下痕跡 Stickers can leave traits on every piece of OTRS
∇ 效率是創造的殺手，成果是靈魂的毒藥–“為你不著邊際的企圖心”
Efficiency is killer to creativity. Target is poison for souls. “For your irrelevant intentions”.
∇ 製造喝酒和快樂的東西 Things that make drinks and joy happen
∇ 不完美亦是故事本身 Imperfection is also part of the story
我們在九點之後不期而遇 Meet you accidently after nine
“每天你都有機會和很多人擦身而過，有些人可能會變成你的朋友和知己，所有我從來沒有放棄過任何和任何人磨擦的機會，有時候搞的自己頭破血流，管他呢、開心就好，那天我又碰到那個女人，我知道我們不會變成朋友或知己，因為我們曾經有過太多機會可以翻身而過，擦到衣服都怕了，也沒迸出火花，不知道是不是因為天氣的原因，那天晚上，我覺得她很親切 ”——《墮落天使》王家衛
‘Every day you have the opportunity to pass by a lot of people, some of them may become your friends and confidants, so I never gave up any opportunity to rub shoulders with anyone, Sometimes I’m broken and bloody, but so be it. Just be happy. I met that woman again that day. I knew that we would not become friends or confidants, because we have had too many opportunities to meet, maybe the clothes were tired of touch each other, but there was not any spark between us. I don’t know if it’s because of the weather, that night, I thought she was familiar.‘ — From Fallen Angels by Wong Kar Wei
恰巧在這個項目的某一天，重溫了墨鏡王的這部電影，記下了這段台詞。
Someday during the project, I accidentally rewatched this movie and take note on the quote.
當然，王家衛的電影基本都是關於相遇離開，這段台詞在27年後，讓人一掠而過，說這句台詞的金城武也50歲，這有點老套了。
Of course, movies of Wong are always about encounter and separation. This quote, after twenty-seven years, could be easily missed by viewers now. The one who spoke this, Kaneshiro Takeshi, is also more than fifty. Everything seems a bit old school.
相遇真是件很容易的事麼？在這個每天都試圖用算法綁定你的時代，“我們”這個詞或許是一種奢侈。
Is encounter such an easy thing? At this era where algorithms are trying to lock on you, maybe the word ‘we’ is nothing more than luxury.
很簡單，讓這個城市的年輕人扔掉手機，在九點之後不期而遇。
Simple as hell. Hope the younglings toss their smart phones and meet accidently after nine.
我們終其一生對抗的無非就是無能和無聊，失去的卻往往是自由和自己。
We spend our lives against our inability and boredom, but what is lost is always freedom and our selves.
故事總都是在偶然中發生，又在偶然中變化，我們覺得這就是公路商店對於年輕人的意義，也是我們這個設計的意義，在每一個雞毛蒜皮又充滿能量的夜裏，去該提供給人們更多未知的快樂。
Stories always happen randomly, change occasionally, we think this is what On The Road Store means to the young generation, and also why we design. At every fussy but energetic night, we wish it could provide people with more unexpected joy.
快樂不是追求，是我們生活中每一秒都需要的能力。
Joy is not a pursuit, it is an ability required in every second of our lives.
“這兒有一支未來牌香煙，你不想嚐嚐嗎？”
“There is a cigarette by future, would you like to have a try?”
項目信息
作品名稱：城市的創可貼，3個與酒有關係的設計
設計公司：RIGI睿集設計
所屬類別：零售空間設計
主創及設計團隊：劉愷、劉旭、麥當拿
攝影師：劉旭、王惜源
攝影版權：RIGI睿集設計
案例麵積：20平方米，30平方米，30平方米
主要材料：鍍鋅板，霓虹燈箱，水泥，金屬
設計說明撰寫人：劉愷
設計時間：2021年7月
建成時間：2021年10月
建成地點：上海巨鹿路209號，上海襄陽北路4-2號，上海茂名南路42號
Name: City Band Aid, Three Designs Related to Liquors.
Design: RIGI Design
Genre: Retail Space Design
Leader designer & team: Liu Kai, Liu Xu, Donna Mai
Photographer: Liu Xu, Wang Xiyuan
Photo credits (needs to credit each): RIGI Design
Area: 20 square meters, 30 square meters, 30 square meters
Major materials: galvanized steel sheet, neon light box, cement, metal
Design description editor: Liu Kai
Design date: July 2021
Construction date: October 2021
Construction location: NO.209 Julu Rd, SH; NO.4-2 Xiangyang Rd(N), SH; NO.42 Maoming Rd(S), SH.
