雨中的武林 Wulin in the Rain
蛙小俠是餐飲行業中牛蛙品類的頭部品牌，在文化輸出上致力於“俠風IP”的打造，以此為基礎，蛙小俠擁有獨特且統一的視覺調性。隨著時代的發展、消費者習慣的變化，蛙小俠也在“俠風IP品牌”中不斷的探索新的可能。
The Kungfu Froggy is the leading brand of bullfrog dining in the catering industry. Its restaurant culture is based on the intellectual property of “Kungfu Hero”, so the brand has a unique and consistent visual identity. As the times go and consumer habits change, the Kungfu Froggy is exploring new possibilities in its IP of “Kungfu Hero”.
南寧航洋店是品牌開設的第一家門店，對於品牌來說意義非同一般。作為餐飲品牌向文化餐飲品牌升級的首站，品牌方決定回到起點，將具有紀念意義的首店進行形象更新，作為煥新的第一站。
The first Kungfu Foggy restaurant opened in Hangyang International City, Nanning and it is of great significance to the brand. It is the first stop to upgrade it into a restaurant brand with culture. The brand decided to go back to where it began and renew the image of the monumental first restaurant.
01 武俠的視覺觸感
Haptic Visuality of the Kungfu Hero
俠是什麼？What’s the Kungfu Hero?
關於俠，不同的人對於俠有不同的想象和理解，可能有江湖、山林、竹海、客棧等場景，也會有諸如豪爽、清冷、飄逸等關於俠客性格的印象，甚至於笛聲、水滴聲、蟲鳴等聲音的想象……“俠”是一種精神，而非一個具像的形態。本項目的重點也在於如何將抽象的“俠”的精神，轉換為可被感知的具象形態和空間感受。
Different people have different imaginations and understandings about Kungfu Heroes, who may appear in scenes like the Jianghu (the circle of martial arts), mountains, bamboo forests, vagabonds’ inns, etc. There are also character impressions of them being forthright, cool, ethereal and so on, or even sound associations such as the flutes, water drops, insects, etc. “Kungfu Hero” represents a spirit, rather than a figurative form. The focus of this project is to transform the abstract spirit of “Kungfu Hero” into a perceivable and figurative form and spatial experience.
“視覺觸感”是一種電影的拍攝手法——顆粒狀的、比較模糊的、甚至觀感愉悅的一些畫麵，激發觀眾的對於感官的回憶：比如看到水，我們會回憶起自己的幾種感官接觸到水之後的記憶，從而形成一種基於視覺的觸感。MOC從視覺觸感的手法中獲得靈感，嚐試將“俠”轉換為具象的場景。
“Haptic visuality” is a cinematographic technique – grainy, blurred, or even pleasant images that stimulate the viewer’s memories of the senses. For example, when seeing water, we recall several senses with water and it results in the haptic visuality. Inspired by this approach, MOC attempts to convert the concept of “Kungfu Hero” into a tangible scene.
∇ 電影《一代宗師》雨中打鬥場景 The rainy fight scene in the movie of The Grandmaster
在武俠影視作品中，無數的經典場景是發生在雨中的，MOC希望通過“雨中的武林世界”作為概念進行空間設計，以此讓雨中場景成為一種“視覺觸感”，使蛙小俠的品牌故事與俠義精神產生更為深度的綁定。
In martial arts movies, a great number of classic scenes take place in the rain. MOC wants to design the space based on the concept of “Wulin (the Martial Arts World) in the Rain”, so a scene in the rain would bring in the “haptic visuality” to deeply connect the brand story of Kungfu Froggy and the spirit of Kungfu hero.
店鋪入口展麵分布雨景意境區，以真實的落雨場景結合線性燈光，中間穿插半透明的玻璃磚造型，構成一幅雨中的畫卷，將“雨中的武林世界”在入口處就直白地展現出來。
The rain scene at the entrance of the restaurant is designed with real rain and linear lighting. Interspersed with translucent glass tiles, it forms a painting in the rain, putting on the show of “Wulin in the Rain” right at the entrance.
∇ 入口概覽 Entrance
∇ 水景裝置細節 Details of the rain installation
∇ 考慮到用戶體驗感，避免水花濺濕用餐人群，餐區使用鋼繩結合燈光構成雨景中的用餐場景
Steel ropes and lights are used in the dining area to create a dining scene in the rain, which is a great experience for users without the water splash.
結合IP形象和品牌色彩，入口處的格子可內置IP公仔，陣列式的布置構成的震撼感明晰的傳達出品牌核心IP形象。
The brand IP mascots can be placed in the cube wall that reflects the IP image and brand colors. The array arrangement forms a clearly overwhelming impression and conveys the core IP image of the brand.
蛙小俠的IP形象也進行了一次深度定製，整體鍍鉻鏡麵的效果更具現代感，手中撐傘並輕盈落於水麵的姿態，更加深了雨景和俠客之間的關聯印象。
The image of Kungfu Froggy is also customized in-depth. The chrome mirror effect is overall modern. The gesture of holding an umbrella in the hand and landing on the water effortlessly deepens the association with the rain scene and the martial warrior.
∇ 手持雨傘的IP形象由MOC建議，使用生活中常見的雨傘而非武器，立意在於傳達關於“俠”的內涵——俠是 “保護”而非“攻擊”。
The signature figure holding an umbrella was suggested by MOC. He is using a common umbrella rather than a weapon, which is intended to express the connotation of “Kungfu Hero” – to “protect”, rather than to “attack”.
02 “俠”的內核
The Core of “Kungfu Hero”
“我有力量，但是我用手遮住一半。” 這是抱拳禮的一種解讀，右手握拳表達力量，左掌掩右拳則表示節製勇武的涵義，也是MOC在空間中所想要表達的關於“俠”的內核：有力量但克製，尊重他人、保護弱小。
“I have power, but I cover half of it with my hand.” This is an interpretation of the fist and palm salute, where the right fist expresses strength, while the left palm covers the right fist to show restraint and courage. This is also the core that MOC wants to express in the space about “Kungfu Hero” – having strength but with restraint, respecting others and protecting the weak.
空間中設置了多處雨傘結構的動態裝置，除了貼合“雨中的武林世界”這一主題外，“傘”其實是普通人日常下雨時使用的物件，作為保護者的“俠”，也並不隨時攜帶武器，他們與普通人無異，在需要保護別人的時候，身邊隨手可得的傘便可以化身為武器。此外“傘”本身所具備的功能也帶給它“保護”的深層涵義。
There are several dynamic umbrella installations in the restaurant, which suits the theme of “Wulin in the Rain”. The umbrellas are objects used by ordinary people when it rains. As for the protectors like “Kungfu Hero”, they don’t always carry the umbrella. They are no different from ordinary people. But when they need to protect others, the umbrella at their fingertips can be transformed into a weapon. Moreover, the “umbrella” itself has the function that deepens the meaning of “protection”.
在入口處設置的動態雨傘裝置，通過傘麵裝置和傘架裝置雙層反向旋轉的形式，形成空間的視覺焦點，同時在入口處也隱約可見該裝置，給人以探究的欲望。
The dynamic umbrella installation at the entrance becomes the visual focal point of the space with the reverse rotation of the canopy and frame. The installation is also visible at the entrance, giving people the desire to go in and explore.
∇ 入口處可看到旋轉的雨傘裝置，前方通過鋼絲和燈光形成“雨絲”
The rotating umbrella is visible at the entrance. The steel wires and lights in the front simulate the “rain of silk”.
03 主題與場景的表達
Expression of Theme and Scene
在空間結構上，MOC通過室內搭建的屋簷自然的營造了屋內屋外的空間關係。
In terms of spatial structure, MOC naturally creates a spatial relationship between the inside and outside of the restaurant through the indoor eaves.
∇ 軸測圖，Axon
沿用木方構成的傘架結構形式，構建出屋簷的形態與結構，使室內空間在屋簷之間的位置呈現出獨特的戶外感，在雨景中，屋簷下的燈籠造型吊燈更加強調了避雨的感受。
The umbrella frame made of wood constructs the form and structure of the eaves, which creates a unique outdoor experience in the interior. The lantern-shaped ceiling lamp under the eaves further emphasizes the feeling of sheltering from the rain.
∇ 屋簷劃分了空間 The eaves divide the space.
∇ 源自傳統傘架的屋簷結構 The eave structure derived from the traditional umbrella structure.
∇ 玻璃與鋼繩製作的“雨絲” “Rain of silk” made of glass and steel wires.
∇ 燈具結構細節 Details of the lamp structure.
在空間的另外一側，屋簷相對而設，在屋簷之間，五個大型雨傘裝置被安裝在天花上，並以不同方向交錯的緩慢轉動，成為空間中有趣的視覺體驗。
On the other side of the space, the eaves are placed opposite to each other. Between them, five large umbrella installations are mounted on the ceiling and turning slowly in different directions, which makes an interesting visual experience in the restaurant.
∇ 可旋轉的雨傘裝置 The rotating umbrella installation.
∇ 屋簷與中間旋轉的雨傘裝置 Eaves and the rotating umbrella installation in the middle.
∇ 雨傘裝置細節 Details of the umbrella installation.
∇ 屋簷下的用餐場景 Dining under the eaves.
∇ 從通道看下屋簷下的用餐區 Dining area under the eaves as seen from the passage
傘的元素不止體現在動態裝置上，在解構了雨傘後，傘架結構也延展至空間內部的屋簷結構和道具細節上。
The umbrella element is not only reflected in the dynamic installation. After deconstructing the umbrella, the umbrella frame extends to the eaves and props in the space.
∇ 屋簷與雨傘裝置的關係 The relationship between the eaves and the umbrella installation.
∇ 吊燈掛件構造細節 Construction details of the lamp pendant.
結合整體的空間概念和結構造型，MOC為該形象定製了一係列獨具特色的家具和道具。它們不僅豐富了空間的層次，也讓空間故事的表達和品牌文化的輸出找到一個出口。
Combining the overall spatial concept and structural shape, MOC customizes a series of unique furniture and props for the restaurant image. They not only enrich the layers of the space, but also allow to introduce the space story and brand culture.
∇ 屋簷和燈籠的細節設計 Details of the eaves and lanterns.
∇ 屋簷的結構與定製家具源自同樣的設計語言
The structure of the eaves is derived from the same design language as the custom-made furniture.
相鄰的座位之間，MOC使用定製畫麵的布質區隔，畫麵結合品牌IP進行創作，將“俠”的文化通過畫麵直觀的表現出來。
MOC uses custom-made fabric to separate the seating. Its image has combined with the brand IP and visually expresses the culture of “Kungfu Hero”.
空間的隔斷使用大麵積的不鏽鋼方塊結合品牌色進行設計，每個方塊上都有一個圓形的凸起，其設計元素來源於作戰時的護具甲胄，回應“守護”精神內核。
The partition of the space is designed with large stainless-steel squares and brand colors. Each square has a bulging semi-sphere. This design element comes from the armor for combatting, which responds to the spirit of “guardianship”.
MOC還為本項目定製了一款地麵產品，結合空間的結構關係，在非屋簷區域的地麵大使用了瓦片磚這一材料，取其戶外園林感。工藝上則在瓦片磚上覆蓋的透明環氧樹脂材料，略微反光的質感，在解決瓦片磚縫隙難以清潔的問題的同時，也使整個空間更有戶外雨景中的氛圍。
MOC also makes a custom flooring product for this project. To integrate with the structural relationship of the space, tiles are generally used in the non-roof area to give the feeling of the outdoor garden. The tiles are covered with the transparent epoxy resin, which have a slightly reflective texture. It solves the cleaning problem of tile gaps while it also makes the whole space more like an outdoor rain scape.
∇ 入口的裝置處的瓦片磚以圓心發散排布，與立麵旋轉的雨傘裝置互相呼應，中間花崗岩雕刻的抱拳手勢也回應了空間的俠之主旨
The tiles at the entrance are arranged in a circular shape, echoing the rotating umbrella on the façade. And the fist-clutching gesture carved in the middle granite also echoes the main theme of Kungfu Hero.
04 有人的地方就有江湖
Where There are People, There is the Jianghu
江湖不是打打殺殺，江湖是人情世故。熱烈的煙火氣對於該品類餐飲來說非常重要——空間中大麵積使用了品牌紅色，為空間帶來了熱烈的氣息。
Jianghu is not a community of martial artists only about fighting and killing, but about human feelings and worldly affairs. The hot smoke and fire are very important for restaurants – the brand has extensively used red in the space, bringing a warm atmosphere.
空間中有一麵麵向戶外的窗口，窗口外是商場的手扶電梯，為了減少外界往來人群對用餐者的影響，MOC將窗口用長虹玻璃封閉，條形的元素契合了雨景的概念。而玻璃的偏光效果使戶外的光線和燈光隨著時間推移，透過玻璃呈現變化的動態效果，為店內帶來完全不同的氛圍感受。
The site has windows facing the outside where there are the escalators of the mall. To reduce the impact of the outsiders on the diners, MOC closes the window with Moru glass, and its stripe pattern fits the concept of rainscape. The polarizing effect of the glass allows the outdoor light to change dynamically as time passes, bringing a completely different vibe to the restaurant.
∇ 平麵圖，Plan
項目信息
項目名稱: 蛙小俠-廣西南寧航洋店
主創設計：楊振鈺、梁寧森、吳岫微
設計團隊：胡僑、古聳宇
業主團隊：遲坤、蒲恒光、韋菊惠
設計周期：2021.1-2021.4
竣工：2021.8
項目地址：廣西南寧市民族大道航洋國際4層
麵積：300㎡
主材：定製環氧樹脂瓦片磚、沃克石瓷磚、美岩板，木飾麵，木紋貼膜，噴砂不鏽鋼
裝置製作：藝和園
業主：蛙小俠
翻譯：柯清雅
攝影：小雲
Project Name: The Kungfu Froggy, Hangyang International City, Nanning, Guangxi
Chief Designers: Zhenyu Yang, Sam Liang, Vivi Wu
Design Team: Hu Qiao, Gu Songyu
Client Team: Chi Kun, Pu Henguang, Wei Juhui
Design Phase: January – April 2021
Completion: August 2021
Location: 4F Hangyang International City, Minzu Avenue, Nanning, Guangxi
Area: 300㎡
Materials: Custom epoxy resin tile, Vaucluse tile, fiber cement board, wood veneer, wood grain film, sandblasted stainless steel
Installation Production: Artfuse Studio
Client: The Kungfu Froggy
Translator: Coco Kor
Photography: Xiaoyun
