198視界裏的美好發現
D&M店與麵受邀為愛爾眼科醫院集團股份有限公司打造的深圳愛爾西柚眼科，落成於深圳南山區TCL大廈。設計項目核心是顛覆以往傳統守舊的醫療設計，從品牌理念與視覺設計到品牌體驗空間的創建，打造國內眼科醫療領域的高階服務體驗。
D&M was invited by Aier Eye Hospital Group Co.,Ltd to build Shenzhen AIER See You Ophthalmology, which was completed in TCL Building, Nanshan District, Shenzhen. The core of the design project is to overturn the traditional and conservative medical design, from the brand concept and visual design to the creation of brand experience space, to create a high-level service experience in the domestic eye medical field.
改變與連接，是未來眼科醫療的破局關鍵，在1200平方米的空間進行多層級的品牌價值構建和全維體驗，是其成為一個講述“發現更好的自己”的完美蛻變故事的全新場景領域，打造一個時下年輕人為之神往的“青春造夢場”。
Change and connection are the key to the future of ophthalmic medicine. Multi-level brand value construction and all-dimensional experience in the 1200 square meter space is a new scene that tells a perfect transformation story of “Finding a better yourself”, and create a “Youth dream field” that young people are fascinated by nowadays.
D&M為此確定了設計策略：“打造1200平方米的眼科醫療美學空間，開放式結構連接多元與趣味，年輕人潮尚社區感性體驗包裹理性診療流程體驗內核，收放之間盡顯愛爾西柚的品牌個性與氣質”。
D&M determined the design strategy: “to create a 1200 square meters of ophthalmic medical aesthetic space, open structure connecting diversity and interest, the emotional experience of young people in the fashion community encapsulates the experience core of rational diagnosis and treatment process, display AIER See You brand personality and temperament between the extension”.
基於“青春、活力、柔美”的設計調性，品牌標識采用更具潮範與青春動感的雙瞳設計，象征專業與熱情的藍紅色係搭配，傳遞安全與美好的品牌信息，“發現更好的自己”的品牌SLOGAN激發年輕群體對未來美好可能的無限想象。
Based on the tonality of design “youth, vitality, graceful”, the brand identity adopts a more fashionable style and youthful dynamic double pupil design, symbolizing professional and enthusiastic blue and red department collocation, conveying safety and good brand information.”Find a better yourself” brand SLOGAN inspiring young people to imagine the possibilities of a better future.
“198鏡像”是前台天花的藝術裝置，由國內著名藝術家操刀，198片8K鏡麵不鏽鋼組合而成的穹頂，仰視中可見198個自身鏡像如繁星點綴天際，意蘊“發現更好的自己”的心理暗示，又如波光粼粼，激發驚歎與想象力。
“198 Mirroring” is the art installation of the front desk ceiling,designed by famous domestic artists.Dome is composed of 198 8K stainless steel mirrors. Looking up, you can see 198 mirror images of themselves dotted the sky like stars, implying the psychological suggestion of “Finding a better self”, and inspiring wonder and imagination like sparkling water.
創意鋼偶與藍球，仰俯間，“天地人”的哲學意境與即將的完美蛻變暗示呈現平衡且協調的空間語言體係。
Creative steel puppetry and blue ball, the philosophical conception of “Heaven, Earth and Human” and the imminent perfect transformation hint present a balanced and harmonious space language system.
半私密的星際穿梭門構建，活力青春、粉萌浪漫、時尚格調總有一款合你心意，徜徉其中，或小憩，或谘詢，或娛樂，各取所愛，不一而足；
The semi-private interstellar travel gate is built with youthful, romantic and fashionable styles. There is always one that suits your mind. Wander in it, or take a rest, or consult, or entertain yourself.
原木色與高亮白撞色，有序分明的空間規則，自然愉悅與理智專業精準鋪陳，簡約中的美好原來如此簡單。
Burlywood clashing with bright white color, orderly and clear space rules, natural pleasure and rational professional precise presentation. The beauty of simplicity turns out to be so simple.
大麵積木色與不鏽鋼弧形內廓呈現出自然舒適與科技張力的平衡，時尚簡約的導視係統令人賞心悅目。
Large area wood color and stainless steel curved interior presents a balance of natural comfort and technological tension, stylish and simple guide system is pleasing to the eye.
手術觀摩區的長弧觀察窗口，讓室外的親朋好友可即時看到屈光手術的全過程，讓安全與放心看得見。
The long arc observation window in the surgical observation area allows friends and relatives outside to see the whole process of refractive surgery immediately, making it safe and assured to see.
一覽無遺的高透明內外場，開放透明的設計思維不光是基於采光和釋放空間，更可感受愛爾西柚品牌的高度自信及高效安全的認知表述。
Unobstructed high transparency inside and outside field，the open and transparent design thinking is not only based on lighting and space release, but also can feel the highly confident and efficient and safe cognitive expression of AIER See You brand.
半私密的太空艙休息區，充滿藝術情調，極簡的分隔弧意味著完美而嚴謹的秩序感；
The semi-private space capsule rest area is full of artistic atmosphere, and the minimalist arc of separation implies a perfect and rigorous sense of order.
色彩斑斕的護士站，洋溢著熱情與美好，極簡中的一抹亮色驚豔而又溫暖。
The colorful nurses’ station is full of enthusiasm and beauty. A bright color in minimalism is stunning and warm.
全空間的圓弧形設計讓柔和更具親切感，天花如星空點綴，浩瀚而又美好。
The circular arc design of the whole space makes it soft and more intimate. The ceiling is like starry sky ornament, vast and beautiful.
D&M店與麵構建出“美（為美而變）、知（為知而信）、信（為信而行）”三大主核體驗區，洞悉消費者消費心理下的浸潤式的體驗流程。
D&M have built three main core experience areas of “Beauty (Change for beauty), Knowledge (Trust for knowledge), and Faith (Action for faith)”, insight into the consumer’s infiltrating experience process under the consumer psychology.
夜幕初沉，莊嚴下的靜謐，愛爾西柚。
There was a solemn silence in the early evening , AIER See You.
D&M店與麵，秉承“讓零售創新更有趣有效”的設計理念，聚焦新零售領域的品牌升級以及空間創意體驗設計。我們致力於在零售創意領域為不同行業的前瞻性客戶，打造最頂級的零售空間創意體驗和品牌營銷推廣的視覺設計。
D&M adhering to the design concept of “making retail innovation more fun and effective” ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different industries,create top-notch visual design for retail space creative experience and brand marketing promotion.
項目信息
項目名稱：深圳愛爾西柚眼科門診部
項目業主：愛爾眼科醫院集團
設計方：店與麵（廣州）創意設計有限公司
主創設計：邱啟平
設計師團隊：李東輝、劉偉燕、林濤
視覺設計：袁善銘、盛威、董蘭
甲方團隊：李嘯、屈娟、陳淵
工程管理：周誌勇、陳康林
工程單位：湖南瑞聯建築裝飾有限公司
裝置藝術：廣州玖藝裝置藝術有限公司
道具定製：廣州市威墩展櫃有限公司
家具定製：沈陽聖奧文儀家具有限公司
主材供應：深圳朗生整裝科技有限公司、廣州金霸建材股份有限公司、上海歐雅裝飾材料南方公司
項目地址：中國 深圳
完成時間：2022年2月
建築麵積：1200㎡
視覺&傳媒管理：李帆、葉澤鍵
攝影：吳鑒泉、吳非
撰文：袁善銘
Project name：Shenzhen Aier See You Ophthalmic Outpatient Department
Project owners：Aier Eye Hospital Group
Designer：D&M (Guangzhou) Creative Design Co., Ltd
Chief creative design：Jacky
Designer Team：Galen lee,Liu Weiyan,Lin Tao
Visual design：Yuan Shanming,Sheng Wei,Dong Lan
Party A team：Li Xiao,Qv Juan,Chen Yuan
Engineering management：Zhou Zhiyong,Chen Kanglin
Engineering unit：Hunan Ruilian Building Decoration Co.,Ltd
Installation art：Guangzhou Nineart Installation Art Co., Ltd
Prop customization：Guangzhou V-Done showcase Co.,Ltd
Furniture customization：Shenyang Sunon Wenyi Furniture Co., Ltd
Main material supplier： Shenzhen Lansen Integrated Technology Co.Ltd、Guangzhou Gold Kings Building Material Co., Ltd、Shanghai Euroart Decoration Materials Co.,Ltd
Project address：Shenzhen,China
Completion time：February 2022
Building area：1200m²
Visual & Media management：Li Fan,Ye Zejian
Photographer：Vincent,Wu Fei
Written by：Yuan Shanming
