用AI自然算法生長出的編織科技皮膚，包裹阿迪達斯的體驗與創新
The store’s design wraps the Adidas experience with an architecturally piece of technical
阿迪達斯邀請荷蘭零售設計集團Storeage為其打造全新品牌中心 —— 位於深圳福田區Coco park的三層建築。整體建築占地約3000平米，彙集了阿迪達斯最新最全的運動產品和創新科技。
Storeage, the Shanghai based Dutch retail design agency, worked with the Adidas team to create an innovative retail experience. Located at the Futian Galaxy Coco park, spanning over 3000 square meters and three floors, the store is host to all of Adidas latest technology and products.
基於與阿迪達斯長期合作，Storeage深諳阿迪達斯在麵料科技的領先地位與驕傲，通過對其編織技術和圖紋結構的研究，運用AI自然算法生成包裹整個建築體的外立麵，將阿迪達斯的品牌核心運動、激情、科技包裹其中，同時向阿迪達斯所創造的當下代表高性能運動鞋的針織技術致意。
Worthy of all these product innovations the Storeage team paid specific attention to the façade, which wraps all that excitement in an architecturally woven skin, created very much to resembling the knitted technology that defines todays today’s performance footwear.
∇ 模擬生物基因生長、複製、停頓的AI算法
整個外立麵由輕質模壓玻纖增強混凝土製成，像建築物自己生長出的一層皮膚與之緊密貼合，看起來就像人們對運動鞋所期望的一樣柔軟、溫和、舒適、高性能。外立麵結構形成動態上升的視覺效果，讓品牌體驗中心的主入口在走動的人群視線中緩緩顯露；同時在立體空間上進行視覺延伸，聚焦頂部的巨型 3D 全息屏幕。
Created from a light-weight molded glass-fiber reinforced composite the façade fits the building tight, yet in the same time appears to be soft and gentle, comfortable the same as one would expect from his or her sports shoes. Almost in motion the façade lifts itself on ground level to reveal the entry points into to the store and opens up to give way to agigantic 3D holographic screen displaying Adidas latest innovations.
該獨特編織皮膚外立麵設計的基本結構單元由Storeage 設計，並由 RACE 合作深化，抓取當下阿迪達斯高性能運動鞋的強包裹性、高延展性的特點，在提取品牌編織圖紋作為基本元素後，設計團隊研發出一套模擬生物基因生長、複製、停頓的AI算法，讓圖紋元素圍繞建築體自我生長，形成一層包裹整個品牌中心的皮膚外衣。並之後通過參數化建築設計，將皮膚外衣及其基本單元進行3D成型和結構計算。
Storeage worked together with RACE to detail the basic element that could act as the building stone for this specific façade design. Capturing the characteristics of strong wrapping and high ductility of the current adidas high-performance sports shoes, extracting the brand weaving pattern as the basic element, the design team developed a set of AI algorithms that simulate the growing, replicating and pausing of biological genes, allowing the pattern grows itself around the building, forming a skin layer that wraps the brand experience center. Through parametric architectural design, the skin coat and its basic units are 3D shaped and structurally calculated.
整個外觀設計提升了阿迪達斯深圳品牌中心所追求的深圳精神。 它將深圳作為中國重要的高科技中心基因與自然連接起來，讓整個品牌體驗中心散播自然氛圍的同時又不失高科技特征，而這也正是阿迪達斯對關注產品科技創新和可持續發展的完美詮釋。
In doing so the facade captured the spirit of Shenzhen, that Adidas was after. It connected Shenzhen as the major high-tech hub in China to nature, allowing the whole store to feel natural yet still high-tech, which is the perfect introduction to Adidas focus on sustainability and the environment through product innovation.
外立麵在營造強大視覺衝擊的同時又像手套一樣貼合建築主體，就像我們期望的阿迪達斯產品以及其科技的創新 —— 完美契合。
The façade feels really powerful yet in the same time it fits as glove. Kind of all I expect from an Adidas product. Just perfect.
項目信息
客戶：阿迪達斯
項目名稱：阿迪達斯
項目麵積：超過3000平方米
項目地點：深圳市福田Coco Park
項目完成時間：2021年12月
設計事務所：Storeage零售設計集團
創意指導：Leendert Tange, 康力
主創設計：Arlia Hashim, Dan Quickly, Iman Nedhiera
施工落地：上海彙仕裝飾工程有限公司
項目攝影：DUO photography
Client: Adidas
Name: Adidas
Coverage: over 3,000 sqm
Location: Coco Park, Futian district, Shenzheng
Time of Completion: December 2021
Agency: Storeage Group
Creative Directors:Leendert Tange, Kang Li
Chief Designer: Arlia Hashim, Dan Quickly, Iman Nedhiera
Construction: Shanghai Huishi Decoration Engineering Co., Ltd
Photographer: DUO photography
