在中國花生之鄉莒南縣
傾聽花生的前世今生
Junan County, the hometown of peanuts in China
Listen to the past and present life of peanuts
【項目簡介 Project Introduction】
金勝糧油集團始建於1947年，位列中國花生油加工企業10強，擁有國家發明專利12項。參觀考察廚邦醬油博物館、愉悅居家世博館後，金勝邀請借光團隊設計其花生文化博物館。
Founded in 1947, Jinsheng Cereals and Oils Group is one of the top 10 peanut oil processing enterprises in China and has 12 national invention patents. After visiting Chubang Soy Sauce Museum and Happy Home World Expo, Jin Sheng invited his team to design his Peanut Culture Museum.
【項目定位 Project Orientation】
以“花生文化”為核心的工業旅遊觀光工廠。將傳統工業與觀光旅遊有機結合，既結合了產業特性，又能寓教於樂，使傳統產業展現新的生機與活力。
Industrial tourism and sightseeing factory with “peanut culture” as the core. The organic combination of traditional industry and sightseeing tourism not only combines the characteristics of the industry, but also combines education with entertainment, so that the traditional industry shows new vitality and vitality.
【項目策展 Project Curator】
1：確立5個功能展館
2：參觀動線規劃：空間的合理布局和動線規劃，實現遊覽路線的唯一性。
3：展區功能規劃
1： Establish 5 functional exhibition halls
2： Tour route planning: reasonable space layout and route planning to achieve the uniqueness of tour routes.
3： Functional planning of exhibition area
同類博物館考察，知己知彼。花生文化資料收集、製作工藝梳理，企業訪談等，5個功能展館的空間平麵布局及功能規劃逐步展開。
Visit similar museums to know yourself and your enemy. Peanut cultural data collection, production process sorting, enterprise interview, etc. The spatial layout and functional planning of the five functional pavilions are gradually carried out.
空間設計 Space design
【花生小鎮 Peanut Town】
以專題電影及宏觀規劃模型，綜合闡述莒南花生種植產業、花生加工產業的綜合規模，確立其在世界範圍內的地位；詳細介紹金勝花生產業鏈及產業規模，突出金勝在莒南花生產業的地位，在行業內的專家形象。
The comprehensive scale of Junan’s peanut planting industry and peanut processing industry is comprehensively expounded with thematic films and macro planning models to establish its position in the world; The industrial chain and scale of Jinsheng peanut are introduced in detail, highlighting Jinsheng’s position in Junan peanut industry and its expert image in the industry.
下麵開始我們的花生文化之旅：
Let’s begin our journey of peanut culture:
【花生文化館 Peanut Culture Museum】
在人類農耕文明史上，花生以其特有的文化積澱，飄香一個又一個時代。通過農耕時代花生種植的可視化展陳為開端，講述花生的物種起源與傳播。
In the history of human farming civilization, peanuts, with their unique cultural accumulation, have been fragrant from time to time. Starting from the visual exhibition of peanut planting in the agricultural era, the origin and spread of peanut species are described.
質樸自然的材料選擇。
Simple and natural material selection.
∇ 視覺導視係統 Visual guidance system
從花生的特性、品類、應用價值及與人的生活等多個角度，通過圖像、文字、標本、仿生植物等方式，全麵介紹花生物種，以及其在全世界的傳播。
From the perspectives of peanut characteristics, categories, application value and human life, this paper comprehensively introduces peanut species and its spread around the world through images, texts, specimens, bionic plants and other ways.
∇ 花生生長日誌，從發芽到成熟生長周期的可視化表達
Peanut growth log, visual expression of growth cycle from germination to maturity
∇ 中國國家地理標誌產品 China National Geographic Indication Products
位於2F的中心區域的花生溫室，現場真實體驗鮮活、嫩綠的花生秧在生根發芽長枝葉，使整個空間生機盎然。
The peanut greenhouse located in the central area of 2F is a real experience of fresh and green peanut seedlings taking root and sprouting branches and leaves, making the whole space full of vitality.
場景代入，情景感受，結合山東傳統民居和當地老廚房，講述花生食品與日常人們的烹飪文化。
The scene is replaced by the scene, and the cooking culture of peanut food and daily people is described in combination with Shandong traditional dwellings and local old kitchens.
在不同功能空間，對燈光進行係統控製。明暗、冷暖，散或聚，如同搭建舞台。
新舊對比，傳統與現代融合。
Systematically control lights in different functional spaces. Light and dark, cold and warm, scattered or gathered, like building a stage.
The contrast between the old and the new, the integration of tradition and modernity.
∇ 中堂和天井元素的融入 Integration of nave and patio elements
【花生工藝館 Peanut Craft Hall】
3F.整體強調，專業印象 Overall emphasis, professional impression
係統闡述花生油從傳統工藝–現代工藝–金勝工藝的發展曆程和工藝展示，通過不同時代的道具及場景營造身臨其境的感覺。
This paper systematically expounds the development process and process display of peanut oil from traditional craft — modern craft — Jinsheng craft, and creates an immersive feeling through props and scenes in different times.
∇ 讓過去隻用於生產的工藝，做成文化的展示
Let the technology that used to be used only for production become a cultural display
獲得國家專利的“七星初榨工藝”是本館重點，通過視覺意象和聲光電裝置，詳細闡明金勝工藝回歸傳統工藝的技術本質和初衷。
The “Seven Star Primary Pressing Process”, which has won the national patent, is the focus of the museum. Through the visual image and acousto-optic device, the technical essence and original intention of Jinsheng Process to return to the traditional process are expounded in detail.
金勝對健康用油的科普館：
這裏都是油！
從植物油到動物油，到老百姓日常飲食用油搭配，係統闡述怎麼用油才健康。
Jinsheng Science Museum for Health Oil:
This is all oil!
From vegetable oil to animal oil, to common people’s daily diet with oil, systematically explain how to use oil to be healthy.
【企業文化館 Corporate Culture Center】4F
金勝發展曆史的時間軸：講述金勝從解放時期–合作社時期–改製時期的重大事件。
The timeline of Jinsheng’s development history:Tell about the important events of Jin Sheng from the liberation period – the cooperative period – the restructuring period.
∇ 一整牆的老照片，記錄當年的芳華 An old photo of the whole wall records the youth of the year
從細節中感受企業的文化底蘊及核心競爭力。
Feel the cultural heritage and core competitiveness of the enterprise from the details.
通過對研發、種植、生產、營銷、貿易、生物科技、餐飲、物流等全產業鏈的展示，呈現金勝“花生全產業鏈體係專家”的形象。
Through the exhibition of the whole industrial chain of R&D, planting, production, marketing, trade, biotechnology, catering, logistics, etc., Jinsheng is presented as an expert in the whole industrial chain system of peanuts.
一條長達幾公裏的工廠參觀長廊，參觀者可以看到先進的花生油製作流水線。把工藝、科技、產品和人悄然連接。
The visitors can see the advanced peanut oil production line in a factory visit corridor that is several kilometers long.The process, technology, products and people are quietly connected.
項目信息
項目名稱：金勝花生科技產業園之【花生文化博物館】
項目類型：展館
項目地址：山東.莒南
博物館室內：6000㎡
設計單位：珠海借光建築空間設計有限公司
設計範圍：項目策展+室內設計+導視設計
項目策展：2018年12月-2019年03月
設計時間：2019年04月-2019年07月
施工時間：2019年05月-2020年04月
項目甲方：山東金勝糧油食品有限公司
Project name: Jinsheng Peanut Science and Technology Industrial Park [Peanut Culture Museum]
Project type: exhibition hall
Project address: Junan, Shandong
Museum interior: 6000 m2
Designer: Zhuhai Please space design Co., Ltd
Design scope: project planning+interior design+guidance design
Project Curator: December 2018 March 2019
Design time: April 2019 July 2019
Construction time: May 2019 April 2020
Project Party A: Shandong Jinsheng Cereals, Oils and Foodstuffs Co., Ltd
