南京路上的“生態櫥窗”
近日，擁有69年曆史的上海市第一醫藥商店於南京東路616號煥新啟幕。DUTS杜茲設計與業主百聯集團及第一醫藥一起，進行了建築與室內的全麵煥新，引入全新的“生態櫥窗”的概念，圍繞醫藥相關的大健康產業，將其升級改造全年齡，多場景，多功能的健康服務綜合體，為人們呈現多彩的健康生活方式。
The Shanghai No.1 Pharmacy store with a history of 69 years reopened after renovation at No. 616 Nanjing East Road. DUTS design, together with the owner Bailian Group and Shanghai No.1 Pharmacy, carried out architectural and interior renovations for the building, transforming the old building into an “ecological window” facing the Nanjing Road Pedestrian Street. The store has been upgraded and transformed into HEALTH+ complex， with all-age, multi-scene, multi-functional health related products and service, presenting a colorful healthy lifestyle for people.
項目背景 Project Background
∇ 區位圖 site plan
項目位於素有“中華商業第一街”之稱的上海南京路步行街，這裏的上海市第一醫藥商店伴隨了幾代人的成長，在上海人民心中留下了不可磨滅的情感記憶。
1953年11月，國營中國醫藥公司上海分公司第一門市部在南京東路627號永安大樓誕生，大樓之高在當時的上海國際飯店相比堪稱伯仲，這是上海解放後出現的第一家國營藥店，也是繼中百一店開業的第二家大型的國營零售門市部，曾有“醫藥樣品間”和“遠東第一大藥房”之稱。
1978年9⽉1⽇為開設華僑商店，第⼀醫藥商店搬出南京東路627號，遷址⾄南京東路，於1979年10⽉正式恢複營業。1992年在改造南京路的⼤⼯程中，上海市第⼀醫藥商店於2⽉7⽇⾸先拉開改造序幕，同年11⽉28⽇在原址建成了7層醫藥⼤樓。
The project is located on Nanjing Road Pedestrian Street in Shanghai, which is known as “the NO.1 commercial street in China”. Shanghai No.1 Pharmacy store here has grown up with generations and left an indelible emotional memory in the hearts of Shanghai people. In November 1953, the first sales department of the Shanghai branch of the state-owned Chinese pharmaceutical company was born in the Yongan Building, No. 627 Nanjing East Road. The height of the building was comparable to that of international hotels in Shanghai at that time. A state-owned pharmacy, it is also the second large state-owned retail store after Zhongbai No.1 department store. On September 1, 1978, Shanghai No.1 Pharmacy store moved to No. 616 Nanjing East Road, and officially resumed business in October 1979. In 1992, together with the renovation of Nanjing Road, Shanghai No.1 Pharmacy store started the renovation on February 7, and on November 28 of the same year, a 7-storey pharmaceutical building was built on the original site.
∇ 不同時期的第一醫藥商店
邁入本世紀的第三個十年之際，因建築已較為老舊，且立麵存在安全隱患，在2021年，第一醫藥南京東路商店啟動了煥新計劃，對建築立麵和室內進行全方位的升級與更新。同時，隨著商業模式與生活方式的快速更新迭代，依靠傳統門店進行售賣的模式急需轉變，第一醫藥也期待完成從零售到服務的戰略轉型。
Because the building is relatively old and the facade has potential safety hazards, in 2021, Shanghai No.1 Pharmacy store on east Nanjing Road started its renovation plan, and the building facade and interior space needed to be upgraded. At the same time, with the change of business model and urban lifestyle, Shanghai No.1 Pharmacy store also wishes to change from a traditional store to an all-round healthy service platform.
改造設計策略 Renovation Strategy
改造設計對原有的建築立麵進行了拆解。DUTS杜茲設計的設計團隊基本保留了原有建築的輪廓，將原有建築的立麵元素加以提煉和強化，將局部立麵打開，沒有複雜與繁瑣的拆建，而形成了自然現代的全新立麵風格。
改造和修繕的立麵被分成三個區域，設計團隊也為其製定了不同的改造方式，層層推進，如同一本緩緩打開的書，多彩的情節與動人的故事隨著層層遞進的變化，細膩而含蓄，引起使用者內心的情感共鳴。
The renovation design dismantled the original building facade. DUTS design team kept the basic outline of the original building, while refined and strengthened the facade elements. Partial facade was opened, forming a more modern and simple facade style without complicated and cumbersome demolition and construction.
The renovated and repaired facade is divided into three areas, and DUTS design team has also formulated different renovation methods for it. Like a slowly opening book, the colorful and moving stories change gradually, attracting people to read and explore.
∇ 改造前後對比圖BEFORE & AFTER
“老字號如何煥新顏？對這個項目而言，我們重新梳理了它的位置與立麵特點，將局部立麵打開，引入了“生態櫥窗”的概念，讓整個商店能與繁華的南京東路街區形成更好的互動關係。結合第一醫藥的戰略轉型，我們突破了傳統藥店的布局，讓室內體驗更場景化，也更適應全年齡段的健康需求。我們希望新的第一醫藥商店好似正緩緩打開的藥櫃，正在為人們呈現多彩的健康生活方式。”DUTS杜茲設計的創始人，建築師鍾淩這樣提到。
“How can a time-honored brand be renewed? For this project, we reorganized its location and architectural features, and transformed part of the facade into an “ecological window”, so that the store can have a better interactive relationship with the crowded Nanjing East Road, attracting more people into the store. At the same time, we have changed the layout of traditional department stores to make people’s indoor experience more scene-based and more adaptable to the needs of all age groups. We hope that the new Shanghai No.1 Pharmacy store is like a medicine cabinet that is slowly opening, presenting a colorful and healthy lifestyle for people.” said by Zhong Ling, the founder and chief architect of DUTS design.
室內煥新：創造“健康+”的場景體驗空間 Interiors Renovation Strategy
第一醫藥作為上海藥房的金字招牌，一直以來都是上海市民們身邊的健康好鄰居，家門口的健康好醫生。上海市第一醫藥商店的室內升級改造除了空間品質與形象的提升，也需要在功能，體驗上全麵升級。
Shanghai No.1 Pharmacy is a highly trusted brand in Shanghai pharmacies. It has always been a healthy neighbor and a doctor at the door of Shanghai citizens. In addition to the improvement of space quality and image, the interior upgrade of Shanghai No.1 Pharmacy store also needs to be fully upgraded in function and experience.
∇ 改造前的第一醫藥商店室內
室內的改造結合了業主對原有商品體係的重新梳理，使之更符合當今消費者的健康購買需求。DUTS杜茲設計的設計團隊結合第一醫藥的服務升級與戰略轉型，讓傳統藥房升級為零售與沉浸式健康管理體驗相結合的新型消費場所。
Full of green and warm space atmosphere, it provides consumers with emotional, spiritual, and warm solutions for the whole life cycle and health management process, and creates a comprehensive “Health+ Town” with total health and wellness solutions for citizens.
∇ 軸測分析圖 axonometrical diagram
充滿綠意和溫馨的服務場景式體驗，為消費者提供有情感、有靈性、有溫度的全⽣命周期、全健康曆程解決⽅案，為市民打造出一站式健康養生體驗的綜合性“健康+mall”（健康小鎮）。
The interior renovation combines the owner’s reorganization of the original commodity system to make it more in line with the healthy purchase needs of today’s consumers. Combining the characteristics of this project, DUTS design team made the interior layout no longer limited to the style of traditional pharmacies and department stores, but transformed into a new consumption place combining retail and immersive health management services.
∇ 業態分析圖 Business types diagram
∇ 室內規劃分析圖 Interior space diagram
一層原本狹窄的入口被打開，帶來更加開放明亮的商業氛圍。一層立麵使用的木纖維板讓溫暖的木色從室外延伸到室內，與室內環狀的參茸島台專櫃形成呼應，這裏是第一醫藥和各大品牌為市民打造的滋補養生和饋贈佳品優選平台。
The originally narrow entrance was widely opened, bringing an open and bright space atmosphere for the whole store. The wood fiber board used on the first-floor facade made the warm wood color extend from the outside to the inside, echoing the circular island area in the interior.
“第一醫藥商店是上海市民心目中信賴的老字號，在空間氛圍上，品質感和專業感很重要，同時，我們認為這個空間也是溫暖的，親民的，充滿醫療人文關懷的場所。”
“Shanghai No.1 Pharmacy store is a time-honored brand trusted by Shanghai citizens. In terms of space atmosphere, quality and professionalism are very important. At the same time, we believe that this space is also a warm, friendly place full of medical and humanistic caring.”
白色與木色在一層空間中交融對話，帶來專業、安心又充滿人文關懷的空間氛圍。除了經典的一層增設了潮流輕養茶飲，關注全年齡段人群的健康養生。一層側立麵是特設24小時服務“不打烊”的醫保窗口，為市民不間斷的提供醫藥保供服務。
White and wood color blend in the first-floor space, bringing a professional, reassuring and humanistic atmosphere. In addition to health care products for middle-aged and elderly people, the first floor also adds trendy healthy tea drinks. It is hoped that the attention to health will become the needs of people of all ages, and young people will also pay attention to a healthy lifestyle.
On the side facade of the first floor, there is a special 24-hour service “non-closed” medical insurance window, which continuously provides medical insurance services for citizens.
二層結合第一醫藥全新開辟的健康檢測中心和跨境go業務，將室內展陳也進行了重新的梳理，秩序化的產品陳列區與可靈活變化的互動體驗區結合。二層立麵也將引入裸眼3D屏，為老字號帶來更多數字化交互體驗的可能。
On the second floor, a new health testing center and the purchase of overseas e-commerce products have been opened. The designers also reorganized the indoor display, organically combining the orderly product display area with the changeable interactive experience area. The facade of the second floor will also introduce a naked-eye 3D screen, bringing more possibilities of digital interactive experience to the time-honored brand.
DUTS杜茲設計的設計師在展陳布局上將場景展示與產品陳列有機結合，創造出健康+體驗+社交”的複合型空間。
DUTS team organically combines scene service and product display to create a complex space of “health + experience + social”.
三樓將各種器械以服務場景的方式呈現，適老化中心、視健康中心、聽力中心、呼吸睡眠中心、家庭康複中心……滿足不同年齡段人群的需求；
四樓為DTP藥房和雙通道醫保定點藥房，中央島台式的服務櫃台，為消費者帶來360度的便利體驗，同時還有為特殊需求病人開設的藥房。四層空間還設置患教講座及沙龍區域，不定時舉辦健康養生講座，讓健康理念融入生活，也為市民帶來更多服務與便利。
On the third floor, various medical devices are presented in the form of service scenarios, such as aging center, visual health center, hearing center, breathing and sleep center, family rehabilitation center…meet the needs of people of different ages. The fourth floor is DTP pharmacy and dual-channel pharmacy designated by medical insurance. The service counter on the central island brings consumers a 360-degree convenient experience, and at the same time, the pharmacies opened for patients with special needs. There are also lectures and salon area on the fourth floor. Health and wellness lectures are held from time to time to integrate the concept of health into life and bring more services and convenience to the public.
健康與我們生活品質息息相關，關注人們的健康，也是關注城市發展的未來。升級與煥新後的第一醫藥南京東路商店，讓傳統藥店升級成為綜合性健康服務mall，傳統老字號變身繁華南京東路上的“生態櫥窗”，帶來更便利的醫藥服務，傳達科學健康的生活理念，讓當代人更加珍視健康的價值。
Health is closely related to our quality of life. Paying attention to people’s health is also concerned with the future of urban development. The upgraded and refurbished Shanghai No.1 Pharmacy store has upgraded the traditional pharmacy to a comprehensive health service mall, and the traditional time-honored brand has turned into an “ecological window” on the prosperous Nanjing East Road, bringing more convenient medical services and conveying scientific health. The concept of life makes contemporary people cherish the value of health more.
∇ 平麵圖
項目信息
項目名稱：上海市第一醫藥商店立麵及室內改造項目
項⽬地點：上海市黃浦區南京東路616號
項⽬業主：上海市第一醫藥商店
項⽬⾯積：2640 平方米（1F-4F）
主持建築師：鍾淩
建築及室內設計：DUTS design杜茲設計
方案設計團隊：胡穎祺、施望剛、蘇蔣健、張妍、項哲、萬佳宇、顧恬陽、鄔旺達
施工圖設計單位：上海經緯建築規劃設計研究院
攝影：LLAP建築攝影
Project name：Shanghai No.1 Pharmacy store Renovation Project
Location: 1-4F, No.616 East Nanjing Road, Huangpu District, Shanghai. China
Client: Shanghai No.1 Pharmacy store
Area: 2640 sqm （1F-4F）
Architect in charge: Ling Zhong
Design Team: DUTS design
Architectural & Interior design: Yingqi Hu、Michael Shi、Jiangjian Su、 Yan Zhang、 Zhe Xiang、 Jiayu Wan、Tianyang Gu、Wangda Wu
Construction drawing design：Shanghai Longilat Architecture Design & Research Institute
Photographs: LLAP
