項目概況 Project Overview
INGROUP為ZEEKR極氪打造的體驗位於上海外灘SOHO C座，作為高端純電車先鋒品牌的ZEEKR極氪，在體驗空間的塑造上更加注重個性和潮流的表達，INGROUP為其打造的品牌空間帶有其潮流、年輕和先鋒的品牌基因。INGROUP助力ZEEKR通過打造新零售體驗趨勢下的新能源體驗空間，與用戶一起構築一個未來社交、科技消費的超級體驗場景。
The new ZEEKR Center designed by INGROUP is located in Block C, The Bund SOHO, Shanghai, which has a long history and enjoying the prosperity of the entire Bund next to the Huangpu River. As a pioneer NEV brand, ZEEKR pays more attention to the expression of personality and trend in the shaping of experience space. Designed by INGROUP, the space has ZEEKR gene of trend, youth and pioneer. INGROUP coorperated with ZEEKR, building a super experience scene of future social and technological consumption together with ZEEKR users, creating a journey of new retail scenes.
∇ 項目外立麵 ©INGROUP
靈感來自“Power Carrier” Inspired by “Power Carrier”
基於ZEEKR極氪新能源品牌的定位，我們把設計的靈感定位在未來世界的能源傳輸形態，提出了“能源母艦”的概念——Power Carrier，並進一步提取出“Power Transportation 能源傳輸”、“Power Boxes 能源方塊”、“Information Screen 信息中心”、“Plug In能源柱 ”等空間元素形成不同的功能單元，空間中強調一種能源的流動感，以及未來科技感。
Based on the assumption of future energy transmission and brand attributes, INGROUP brought up the concept of “Power Carrier” , and further extracted “Power Transportation”, “Power Boxes”, “Information Screen” and “Plug In” spatial elements, emphasizing a sense of energy flow and future technology in the space.
∇ 概念靈感
空間分析 Layout
∇ 空間平麵手繪
整個空間分為兩層，長條型空間中存在兩個不可移動的封閉樓梯筒，將訴求合理分配在這個空間中是場地的一個難點。入口位於一層，承載了更多品牌展示的內容，另外包含部分輕餐和洽談；遊樂、親子、電競、會議、辦公、休憩、共創空間組合分布在二樓。
The whole space is divided into two floors. There are two immovable closed stair cylinders in the long strip space. It is a big challenge to reasonably distribute the demands for the site. The entrance is located on the first floor, which carries more brand display function, as well as some light meals and negotiations, while the combination of amusement, parent-child, E-sports, conference, office, rest, and co-creation space is distributed on the second floor.
序章— 1F 接待空間 IF Prologue
一樓空間作為主要的產品展示區及相應配套的洽談和客休區，將接待，餐飲，洽談等必不可少的功能綜合在一起，賦予空間明確的社交屬性。
The space on the first floor serves as the main product display area and the corresponding supporting business areas. It integrates essential functions such as reception, catering, and negotiation, and gives the space a clear social attribute.
∇ 一層休閑區 ©INGROUP
∇ 科技感產品展示置
∇ 配飾牆 ©INGROUP
零重力通道 Zero Gravity Staircase
為了建立一層與二層的空間鏈接，營造更完整的體驗動線，我們在用鏡麵金屬屋頂創造了一個高挑的零重力感官空間，與側麵的巨大鏡麵一起，營造一個遨遊在太空中的母艦場景，同時也是通往二層神秘空間的昭示。
在空間局促的限製條件下，我們利用鏡麵的反射、燈光、空間節奏感的組合來嚐試解決這樣的問題，同時使空間能讓人有一些奇妙的感受。
In order to establish spatial link between the first floor and the second floor, thus create a completed spatial streamline, we used a mirrored metal roof to create a zero-gravity sensory space, together with the huge mirror on the side, creating a Space Odyssey scene, which is also a sign for the mysterious space on the second floor.
Under the constraints of cramped space, we use the combination of mirror reflection, lighting, and spatial rhythm to try to solve the problem, and at the same time make the space have some surprises and fun.
∇ 鏡麵反射營造空間感 ©INGROUP
∇ 月球通道 ©INGROUP
電競&會議區 E Sports & Meeting Room
漫遊艙被打造為一個特色電競空間，為顧客提供獨特的沉浸式電競遊戲體驗場所。
The roaming cabin is being set as E-sports room, providing customers with unique and immersive gaming experience.
∇ 智能工作區 ©INGROUP
∇ 電競室 ©INGROUP
多功能廳 Multi-Function Hall
多功能廳被設定為能源方塊儲存區，散落其中的能源方塊座椅選用了半通透材料表達未來科技感，可以根據空間活動需求隨意組合，滿足不同場景下的功能需求。
The multi-functional hall is set as the storage area of Power Boxes. The scattered box seats are made of semi-transparent materials to express the sense of future technology. They can be combined at will according to the needs of different activities to the needs of different scenarios.
∇ 多功能廳 ©INGROUP
遊樂空間 Game Zone
可以進行多人遊戲、看電影，頂部巨型弧形鏡麵使空間呈現奇異的未來科幻感，組合沙發的組合形式可變換，可分為兩組進行遊戲體驗，也可以合並為同方形的一組來看電影。
兒童遊樂空間也用艙體的設計語言歸納進整體空間。
Visitors can enjoy multiplayer games and watch movies in this area. The giant curved mirror on the top makes the space present a strange futuristic sci-fi feeling. The combination form of the sofa can be changed: It can be divided into two groups for game experience, or can be combined into a group of the same square to see a movie.
The children’s play ara is also summarized into the overall space with the design language of a space capsule.
項目信息
項目名稱：ZEEKR極氪外灘SOHO體驗中心
項目地點：上海市黃浦區外灘SOHO C座
項目規模：575㎡
空間設計：INGROUP
創意總監：Raven Wang
設計總監: Hongchen Lin
設計團隊：Peng Li
完工時間：2022年10月
Project Name: ZEEKR Center- The BUND SOHO, Shanghai
Project Location: Block C, The BUND SOHO, Huangpu District, Shanghai
Project size: 575 sqm
Space design: INGROUP
Creative Director: Raven Wang
Design Director: Hongchen Lin
Design team: Peng Li
Completion date: Oct., 2022
