冰火兩重天的潮流餐飲新聚場
A New Gathering Place for Trendy Catering in Collision of Ice & Fire
當千禧一代及Z世代人群逐漸成為中國市場的消費主力，潮流文化也成為年輕人展現自我價值的重要社交貨幣。很多品牌都試圖把握年輕族群消費力的脈搏，在潮流場域中建立與他們的鏈接。YEAP LAB為FATPHO大發越南粉設計的上海豐盛裏店，便是餐飲界潮牌的新玩法。以“冰與火”為概念靈感，打造白天夜晚雙重模式下的潮流餐飲新聚場。
As millennials and Generation Z gradually become the main consumers in the Chinese market, pop culture has also become an important social currency for young people to show their self-worth. Many brands are trying to grasp the pulse of young people’s consumption power and build a connection with them in the trendy field. Shanghai Fengshengli store, designed by YEAP LAB for FAT PHO, is a new gameplay for the trendy brand in the catering industry. Inspired by the concept of “ice and fire”, it creates a new gathering place for trendy catering in the dual mode of day and night.
∇ 外立麵
坐擁南京西路商圈黃金位的豐盛裏，承載著百年文化和舊事。10棟曆史風格的建築群圍合出半開放街區和小廣場式的空間布局，來自全球各地的時尚潮店紛紛進駐。從早到晚、從餐飲到生活方式，無不散發著獨有的海派摩登風情，吸引眾多年輕客群打卡、聚餐、社交。
Fengshengli, located at the golden position of the Business District, Nanjing West Road, carries a hundred years of culture and old events. A group of 10 historical style buildings enclose a semi open block and small square style spatial layout, attracting trendy stores from all over the world to settle in. From morning to night, from catering to lifestyle, it exudes a unique modern style of Shanghai, attracting numerous young customers to check in, dine together, and socialize.
∇ 入口
2022年源自澳洲的FATPHO大發越南粉入駐豐盛裏。主理人LEON留學海外多年，開放的性格讓他吸收了不少年輕潮流的新鮮文化，這與YEAP LAB想要傳達的隨性設計態度不謀而合。於是，一個嘻哈範十足的潮酷空間呈現在豐盛裏的主體建築中。
In 2022, FAT PHO originating from Australia settled in Fengshengli. The Owner-Principal, LEON, has studied abroad for many years, and his open personality enables him to absorb a lot of fresh culture of young trends, which coincides with the casual design attitude YEAP LAB wants to convey. So, a HipHop style, trendy and cool space is presented in the main building of Fengshengli.
1、消融室內外邊界，重塑潮流街區中的餐飲社交
Ablation of indoor and outdoor boundaries, reshaping diningand social interaction in the trendy block
潮粉店緊鄰地鐵出口，處於商場的沿街位置，店前自帶氛圍感小廣場。在高密度品牌店聚集的環境下，設計師將臨街立麵敞開，聯通內部空間與商業步行街，創造室內室外的無邊界感，最大化地納入自然采光和街邊景致，弱化商業空間的單一氛圍。
The trendy rice noodles store is close to the subway exit, located along the street of the shopping mall, and has a small square with its atmosphere in front of the store. In the environment of high-density gathering of brand stores, the designer opens the street facade to connect the interior space with the commercial pedestrian street, creating a sense of no boundary between indoor and outdoor, maximizing the inclusion of natural lighting and street view, and weakening the single atmosphere of the commercial space.
∇ 外擺區
懸挑的屋簷以開放的姿態邀請著往來的人潮。兩扇窗戶折疊上懸，通透的設計貫穿著內外景致，外擺區域與室內就餐區刻意製造出座位的高低差，形成視線的彼此互動。人流在此駐足，聯通的氣氛引導著食客進入探索。
The cantilevered eaves invite the flow of people in an open manner. The two windows are folded and hung up, with a transparent design that runs through the interior and exterior scenery. The dining areas outside and indoor deliberately create a height difference between seats, forming a mutual interaction between sights. The flow of people stop here, and the atmosphere of connectivity guides diners to step in and explore.
∇ 外立麵細節
沿襲建築外立麵清水磚牆中的灰與紅，預製的U型水泥磚塊凸顯出現代的肌理感，馬賽克式的拚貼效果提升了細節質感。品牌的LOGO色珊瑚紅也自然地融入場景，成為街頭一抹耀眼的亮色，穩重與跳脫之間，曆史與新生並存 。
Following the gray and red in the plain brick walls of the building’s facade, the prefabricated U-shaped cement bricks highlight the modern texture, and the Mosaic collage effect enhances the texture of details. The brand’s logo color, coral red, is also naturally integrated into the scene, becoming a dazzling bright color on the street. Between stability and detachment, history and rebirth coexist.
外表的雅韻與內裏的潮酷達成借景的展示和互動，仿佛連接了兩個截然不同的世界。濃鬱的街頭氛圍營造出更加活躍的社交聚場，下班後和同事大快朵頤來一頓，或者在周末晚上和朋友放肆地喝上幾輪，這才是新晉潮人最時髦的生活方式。
The elegant charm on the outside and the cool fashion on the inside create a visual display and interaction, as if connecting two completely different worlds. The strong street atmosphere creates a more active social gathering place, where you can enjoy a meal with colleagues after work or a few wild drinks with friends on a weekend night. This is the trendiest lifestyle for the new trendy people.
2、勾兌色彩與材質，營造冰火兩重天的晝夜雙麵孔
Blending colors and materials to create a day and night dual face of fire &ice
∇ 折疊窗聯通室內室外
當清晨的第一縷陽光照進磚瓦與懸窗，白天的精致時光也由此開啟，周邊的白領和青年們享用著嗦粉的偶遇。待夜幕降臨，伴著霓虹燈和音樂，對酒精分子的渴望逐漸在躁動的空氣中發酵，這裏變身潮酷夜生活的根據地。
When the first ray of sunshine shines into the tiles and hung windows in the morning, the exquisite time of the day also starts, and the white-collar workers and young people around enjoy a chance encounter with slurping rice noodles. As night falls, with neon lights and music, a thirst for alcohol is brewing in the restless air, transforming this place into a base for cool nightlife.
餐、酒、燒烤的組合方式，構建了晝夜不間斷的休閑場域。越南燒烤與自然酒的絕妙組合，開啟潮流人士獨一份的Chill Out模式。白天pho晚上酒，冰火兩重天。
The combination of meal, wine and barbecue builds a leisure field for day and night, without interruption. The amazing combination of Vietnamese barbecue and natural wine opens up the unique chill out mode for trendsetters. Enjoying pho during the day, drinking at night, the experience is like a collision of ice and fire.
∇ 入口細節
∇ 從室內看向入口
輕撫磚牆，定製燈具塑造出入口處的儀式感。腳步入內，映入眼簾的是貫穿內外的冰與火的視覺反差。不同材質和色彩的運用，調整著用餐體驗的感知。紅色、銀色、灰色互相映襯，珊瑚色的熱烈與金屬的冰冷、玻璃磚的朦朧形成鮮明對比，營造出輕與重、冷靜與激情的空間層次和氣質。
The brick walls may be gently caressed when someone passes by, while the custom light fixtures give a sense of ritual at the entrance. Walking inside, what comes into sight is the visual contrast, the collision of ice and fire throughout inside and outside. Our design, using different materials and colors, adjusts the perception of the dining experience. Red, silver, and gray complement each other, creating a stark contrast between the warmth of coral, the coldness of metal and the haziness of glass bricks, and also forming a spatial hierarchy and temperament of light and heavy, calm and passionate.
∇ 懸掛的“冰塊”成為視覺中心
天花上懸掛的“冰塊”占據了視線焦點。中間發光的體塊由雙層亞克力製作，透明的外層包裹著高透光的內層，乳白色的光暈層層滲透，減輕了體塊帶來的分量感。外圈的鏡麵不鏽鋼“冰塊”表麵鍍上了納米膜，防止指紋的出現。
“Ice cubes” hung on the ceiling are the focus of sight. The luminous cubes in the middle are made of double-layer acrylic, with a transparent outer layer wrapped the highly transparent inner layer. The milky white halo penetrates layer by layer, reducing the sense of weight brought by the cubes. The surfaces of “ice cubes” made of mirror stainless steel on the outer ring are coated with a nano-film to prevent the appearance of fingerprints.
∇ 冰塊天花與玻璃磚吧台相呼應
吊頂部分的不鏽鋼模塊內嵌入環形燈帶，模塊化的設計方便後期檢修、拆卸，每一個模塊都需要開模打樣，耗時良久但效果不凡。整個空間的頂部依時變幻著光影，每時每刻折射出不一樣的精彩。
The stainless-steel module of the suspended ceiling is embedded in the ring light belt, and the modular design is convenient for later maintenance and disassembly. Each module needs to be molded and sampled, which takes a long time but the results are remarkable. The top of the entire space changes light and shadow according to the time, reflecting different highlights all the time.
3、打磨光色與細節，渲染摩登氣質的潮空間
Polish the light colorsand details to render atrendy space with modern temperament
∇ 室內回形布局
室內回形動線保證了空間的高效流轉。四周卡座區與散座區相結合，灰與紅相間的桌麵搭配橙色亞力克折疊椅，輕與重，濃與淡，彼此調和鋪排，向外散發出自在隨性。
The dynamic line of interior rectangular-ambulatory-plane ensures the efficient circulation of the space. The surrounding booth areas are combined with the scattered seating areas, the gray and red tabletops matched with the orange acrylic folding chairs. Light and heavy, thick and light, are arranged in harmony with each other, and exude random freedom outward.
∇ 雙吧台設置
∇ 吧台整合收銀區、飲料吧等功能
中心的雙條吧台整合收銀區、自助飲料吧與茶飲台，打造出火熱氛圍。增設的DJ台在節日期間營造氛圍，兼具展品陳列、等位等功能，向內聚攏人氣。
The double stove bar counter in the center integrates the cashier area, self-service beverage bar and tea drinking table, creating a fiery atmosphere in space. A DJ station set up here creates an atmosphere during festival holidays, and also has the functions of exhibits display and waiting, gathering people inward.
∇ 漂浮感吧台
∇ 吧台變身DJ台
懸挑的不鏽鋼吧台延展了空間的水平視覺，亞克力LOGO燈與玻璃磚的清爽質感打造出輕盈的漂浮感，方圓造型結合的支撐結構閃耀著光暈，呼應著天花的形式。
The cantilevered stainless steel bar counter extends the horizontal vision of the space, while the acrylic logo lights and glass bricks, with refreshing texture, make a lightsome floating feeling. The support structure combined with square and circular shapes shines with a halo, echoing the form of the ceiling.
∇ 從室內看向外擺區
∇ 水泥磚牆搭配東南亞風草帽
牆麵延續入口處手工拚接的水泥磚牆，東南亞風格的草帽透出強烈的自然氣息，豐富了立麵的趣味落點。
The wall continues the hand-spliced cement brick walls at the entrance, and the straw hats of Southeast Asian style exude a strong natural atmosphere, enriching the fun of the facade.
∇ 弧形牆麵包圍的卡座區
弧形牆麵從天頂延展下來，大麵積的紅色包裹出獨立的氛圍，與整個空間氣質貫穿，構建出塊麵的交疊。
The curved wall extends down from the zenith, with a large area of red enveloping an independent atmosphere, which runs through the temperament of the entire space, creating an overlap of block surfaces.
∇ 卡座區
天際線燈散射出迷人的光色，Slogan以發光字的形式懸浮在紅色背景中。射燈作為主要照明，同時增加局部的氛圍感照明，渲染著潮流下的夜色生活。
The skyline lights scatter charming colors of light, and the slogan floats in the red background in the form of glowing words. Spot lights serve as the main lighting, and also increase the local atmosphere lighting, rendering a trendy night life.
∇ 展現冰與火主題的色彩對比
在弄堂建築與摩天大樓並置而立的底色間，潮粉店的時尚炫酷與一磚一瓦間的風雅，共同融合新與舊，碰撞出矛盾而鮮活的美。
In the background color of lane buildings and skyscrapers juxtaposed, the fashion and cool of the ride noodles store and the elegance of the bricks and tiles combine the new and the old, colliding with the contradictory and fresh beauty.
∇ 從後場區看向室內
白天，享受陽光下嗦粉；夜晚，感受小酌的暢快。自開業以來，FATPHO大發越南粉店像是餐飲界的弄潮兒，以夠靚夠嗨的腔調，為靜安百年地標的潮流街區貢獻著白天夜晚的雙重麵孔。
During the day, enjoy slurping rice noodles under the sun; At night, feel the pleasure of drinking. Since its opening, FAT PHO has become a trendsetter in the catering industry, with a chic and high-spirited tone, contributing a dual face of day and night to the trendy block of Jing’an district, a century old landmark.
在滿足全時段的餐食和休閑需求之上，吸引眾多潮人、夜貓紛湧而至，伴著霓虹燈、音樂、酒精，上演海派摩登的別致夜生活。
Beyond meeting the needs of dining and leisure in full time, it attracts numerous trendsetters and late sleepers. With neon lights, music and alcohol, it stages a modern and chic nightlife of Shanghai style.
∇ 平麵圖
項目信息
業主：FAT PHO大發越南粉
項目位置：上海豐盛裏
項目麵積：160平方米
設計團隊：陳思琰，程星，周航
設計時間：2021.04-2021.09
設計內容：室內，道具，軟裝
施工團隊：上海東園建築裝飾有限公司
定製材料商：深圳市外裏環保材料科技有限公司
空間攝影：朱潤資
動畫：SpyZd
Project Client: FAT PHO
Project Location: Shanghai Fengshenli
Project Area: 160 square meters
Design Team: Chen Siyan, Cheng Xing, Zhou hang
Design & Completion Period: 2021.04-2021.09
Design Scope: Interior, Demonstration, Decoration Design
Construction Team: Shanghai Dongyuan Construction & Decoration Engineering Co.,Ltd.
Customized Material Supplier: Waili Environmental Protection Technology of Shenzhen Co., Ltd
Photography Credit: Zhu Runzi AP:SpyZd
