DCDSAA受波波匠酒委托，為上海閔行一個原中國郵政儲蓄銀行大樓提供翻新改造設計，全方位融合酒文化、醬香酒工匠精神理念，匠心而致的目標。
DCDSAA was commissioned by Bobojiang liquor to provide a refurbishment and renovation design for a former China Postal Savings Bank building in Minhang, Shanghai, with an all-round integration of liquor culture, the concept of craftmanship spirit and the goal of artisanship about Maotai-flavor liquor.
本次項目通過打造全新醬酒品牌交流展廳空間及餐飲融為一體，以整體1000平方米的展廳功能作為品牌形象及創新研發實力的新窗口。帶著對未來的發展構想，以全新空間體驗詮釋醬酒創新的商業模式，引領用戶探索波波匠酒持續的美。
The project was designed by creating a new liquor brand communication showroom space and food and beverage integration, with an overall 1000 sqm showroom function as a new window to the brand image and innovative R&D strength. With a vision for future development, the new space experience interprets the innovative business model of liquor and leads users to explore the ongoing beauty of Bobojiang liquor.
作為體驗之旅的門麵，在建築結構上輻射整個建築大樓，以品牌文化為牽引，從硬裝到軟裝都通過點線麵的設計手法突出品牌特有的色彩元素以貫通整體空間，達到合作碰撞、文化活動、自由享受、放鬆休閑等場景使這裏熱鬧非凡。
As the gateway to the experience journey, the entire building is radiated in the architectural structure, with the brand culture as the draw, from hard to soft furnishings through the design techniques of points, lines and surfaces to highlight the brand’s unique colour elements in order to penetrate the overall space and achieve scenes of cooperation collision, cultural activities, free enjoyment, relaxation and leisure to make the place lively and extraordinary.
線條流動在牆麵、頂麵、家具造型上，優雅輕奢；大麵積的木飾麵巧妙的將空間劃分，搭配自然紋理的暖色石材，趣味性的家具軟裝點綴其中，構築層次豐富的視覺體驗。
The flow of lines on the walls, tops and furniture shapes is elegant and light; the large wood finishes cleverly divide the space with natural textures of warm stone and interesting furniture and soft furnishings embellishments, building a rich visual experience of layers.
貫通兩層的挑高打破層與層之間的約束，開放流動。垂直向的木飾麵加強空間的延伸感，視野也更加開闊，處於不同活動中的人們也產生了同時空的交集，建築的“個性”被巧妙地融合在內。
The high ceilings through the two floors break the constraints between floors and open up the flow. The vertical timber veneer enhances the sense of spatial extension and opens up the view, creating a simultaneous intersection of people in different activities and the ‘personality’ of the building is subtly integrated.
在新設計中，建築外景與室內關係無縫連接，將此前分隔的各個空間連為一體；包含接待大廳、酒文化展廳、客休閑區、品鑒區、定製區、封壇區、餐廳區、雪茄吧等多個功能區域。
In the new design, the exterior of the building is seamlessly linked to the interior, bringing together previously separated spaces; the reception hall, the liquor culture showroom, the guest lounge, the tasting area, the bespoke area, the sealing area, the restaurant and the cigar bar.
水吧台活動區連接著挑空的中庭，光的自然表現讓整個空間變得可呼吸；希望創造出讓人更願意停留的舒適交流品鑒空間，利用垂直線條天然的柔和屬性，削弱建築空間本身的結構所帶來的不完整性。
The water bar is connected to a hollow atrium, where the natural expression of light allows the whole space to breathe; the desire to create a comfortable space for people to linger and exchange tastings, using the natural softness of vertical lines to weaken the incompleteness of the building’s structure.
金屬質感的旋轉樓梯經過漫反射微微泛著光，設計打破原有的平麵布局將樓梯以同材質扶手連接，消解原有的結構柱，形成雕塑整體感。
Metallic spiral staircase with diffuse reflections and a slight glow,the design breaks the original layout by connecting the staircases with handrails of the same material, dissolving the original structural columns and creating a sense of sculptural unity.
打造一場沉浸式體驗醬酒文化空間，展示的不止產品，還有對品牌價值觀的輸出，對產品在場景運用中的探討，和對空間藝術性的表達。
To create an immersive experience of the sauce culture space, not only the products are displayed, but also the output of the brand values, the discussion of the use of the products in the scene, and the expression of the artistry of the space.
通過對空間走道、產品展示區、定製與封壇區的合理規劃，在二層增至多個餐廳包間功能區，形成一個相對獨立且私密的空間，讓客人帶著探索欲體驗展廳；遊走路線串聯各個體驗空間，猶如身處在秘密花園。
Through the rational planning of the space aisle, product display area, customisation and sealing area, the first floor is increased to a number of restaurant rooms functional area, forming a relatively independent and private space, allowing guests to experience the showroom with a desire to explore; the wandering route links the various experience spaces, as if in a secret garden.
∇ 一層平麵圖
∇ 二層平麵圖
項目信息
項目名稱：（ “上海波波匠酒文化體驗館”）
Project Name: (“Shanghai Bobojiang liquor Culture Experience center”)
項目地點：中國·上海·閔行
Project Location: Minhang- Shanghai – China
項目業主：貴州省仁懷市波波匠酒業有限公司
Project owner: Renhuai City, Guizhou Province Bobojiang liquor Co,Ltd.
建築麵積：1000平方米
Building area: 1000 sqm
項目類型：餐飲/展示空間/零售/體驗館
Type of Project: Restaurant / Exhibition Space / Retail / Experience Hall
設計公司：DCDSAA澱川建築事務所
Design firm: DCDSAA Architecture Office
設計範圍：建築改造、室內設計、軟裝設計
Scope of Design: Architectural renovation, interior design, soft furnishing design
主持建築師：王皓
Principal Architect: Hao Wang
設計團隊：袁鄭亮、唐超、徐大明
Design Team: Zhengliang Yuan, Chao Tang, Daming Xu
設計時間：2022年12月
Design date: December 2022
建成時間：2023年4月
Completion date: April 2023
施工單位：上海澱川建築設計有限公司
Constructed by: Shanghai Dian chuan Architectural Design Co.Ltd
照明設計：上海馳加照明
Lighting Design: Shanghai Chijia Lighting
燈具品牌：愛齊光電IG
Lighting brand: IG Lighting
家具定製：杭州住工智能家居有限公司
Furniture customization: Hangzhou Zhugong Intelligent Home Co.
主要材料：石材、鋼板、木飾麵、玻璃、金屬、肌理漆
Main materials: stone, steel, wood finishes, glass, metal, textured paint
項目攝影：吳清山
Project Photographer: Qingshan Wu
