“時光穿越，北京稻香村：傳統與現代的完美融合”
“Time Traveling at Beijing Daoxiangcun: A Perfect Fusion of Tradition and Modernity”
設計三禾牌北京稻香村的店鋪時，黑鳥設計團隊追求的是將現代元素注入百年品牌，為其打造一個更精致、更時尚的空間，以迎合新時代年輕消費者的審美需求。希望能夠展現北京稻香村品牌的文化曆史內涵，並將其與國際設計趨勢相結合，從而為這個百年品牌注入新的活力。
In designing the Beijing Sanhe Daoxiangcun pastry shop, we pursued the idea of injecting modern elements into the century-old brand to create a more elaborate and stylish look that would cater to the aesthetic needs of young consumers in the new era. We aimed to showcase the cultural and historical connotations of the Daoxiangcun pastry brand and combine them with international design trends, thus injecting new vitality into this century-old brand.
位於北京南鑼鼓巷的店鋪空間原為一座具有曆史意義的老房子，我們在保留其原有框架的基礎上，進行了一係列創新與重組。通過拆除原封閉的頂部，並采用現代的鋼結構組件進行支撐，使客人在進入店內時仿佛在穿越時光。
The shop space in Nanluogu Lane, Beijing, was originally an old house with historical significance, and we have carried out a series of innovations and reorganizations while preserving its original framework. By removing the original enclosed roof and using modern steel structural components for support, our design makes guests feel like they are traveling back in time as they enter the store.
為了呈現更符合當代視角的設計，我們進行了對傳統元素的解構、拆解和重組，並運用現代的金屬構件進行裝飾。借助新的裝置材料與老建築的木質和瓦片材料進行碰撞，我們在空間中創造出視覺張力，讓公眾能夠全麵地探索傳統與當代的結合。
In order to present a design that is more in line with contemporary perspectives, we deconstructed, dismantled and recombined traditional elements and decorated them with modern metal components. By colliding the new installation materials with the wooden and tile materials of the old building, the visual tension we created in the space will allow the public to comprehensively explore the shop that combines tradition and modernity.
為了適應現代消費習慣，我們為店鋪前端設計了展示空間，並配備了現代的導示係統。同時，我們也注重店鋪的平麵文案導視係統，通過提取稻香村老式糕點包裝上的元素，並將其應用於陳列架和售賣空間，展示出稻香村品牌的獨特個性和魅力。
To serve the purpose of modern consumer habits, we designed display spaces at the storefront and equipped them with modern sign systems. In addition, we paid attention to the store’s graphic sign system, which demonstrates the unique personality and magnetism of the Daoxiangcun brand by extracting elements from Daoxiangcun’s old pastry packaging and applying them to the display shelves and selling space.
我們的設計理念融合了國際化趨勢與傳統文化，旨在使稻香村品牌更加國際化、更加有吸引力。通過在設計中注入現代元素與創新的空間布置，我們為稻香村打造了一個融合傳統與現代的糕點店鋪，為顧客帶來獨特的品牌體驗。
Our design philosophy combines international trends with traditional culture to make the Daoxiangcun brand more international and appealing. The aim is to make the Daoxiangcun brand more international and appealing. By incorporating modern elements and innovative spatial arrangements into the design, we have created a pastry shop that harmoniously blends tradition and modernity, delivering a unique brand experience to customers.
∇ 平麵圖 © 黑鳥文化
∇ 軸測圖 © 黑鳥文化
∇ 道具 © 黑鳥文化
項目信息
項目名稱：北京稻香村南鑼鼓巷 概念店
項目地點：北京 南鑼鼓巷
竣工時間：2023年8月
建築麵積：195平米
設計機構：北京黑鳥文化有限公司
項目策劃顧問：覃卓揚 Gary
項目經理：孟辰 楊娜
設計師：周鵬飛 儲陽 楊治明 宋連鵬 杜倩
項目主材：水磨石 木飾麵 噴砂金屬 鋁型材
項目深化：SONO STUDIO
項目攝影：yuuuunstudio/雲眠工作室
Project Name: Daoxiangcun Concept Store
Location: Nanluogu Lane, Beijing
Completion Year: 2023
Site Area: 195㎡
Design institution: Beijing Blackbird Brand Management Co., Ltd
Project Planner & Consultant: Zhuoyang Tan
Project Manager: Chen Meng, Na Yang
Project Team: Pengfei Zhou, Yang Chu, Zhiming Yang, Lianpeng Song, Qian Du
Materials: terrazzo, veneer, sandblasted metal, aluminum profile
Project deepening: SONO STUDIO
Photo Credit: yuuuunstudio
