#01 濱海文旅：生活美學體驗地
A coastal resort: an aesthetic experience destination
盤扣樂風“三灣”文旅，是一條位於泉州市台商區的現代化綜合型沙灘岸線。其以構築美好的生活方式為主線，以濱海岸線生態資源為環境依托，以文化旅遊產業為引領，秉承打造海絲新城新麵貌，在福建省“建設文化產業和旅遊產業融合發展示範區”的指導思想及台商區“打造文旅產業集群”的整體定位下，全力探索濱海“文旅+產業”的可持續發展方式。
Pan Kou Live Home Three Bays Resort is a modern comprehensive beachfront destination located in Quanzhou, China. The resort aims to promote cultural tourism in the city on the Maritime Silk Road by creating an inviting ambiance and utilizing the local ecological resources of the coastline. It aligns with the Fujian provincial government’s vision of creating a demonstration zone for the integrated development of the cultural and tourism industry. The design team has extensively explored sustainable methods for the development of coastal cultural tourism, in line with the goal of Quanzhou Taiwanese Investment Zone to build a cultural tourism industry cluster.
∇ 總平麵圖 © 問渠建築裝飾設計
Master plan © Wenqu Architectural Decoration Design
∇ 區位圖 © 問渠建築裝飾設計
Site location © Wenqu Architectural Decoration Design
本案由廈門問渠建築裝飾設計有限公司、泉州盤扣樂風旅遊開發有限公司，分別擔綱設計方和運營方，從區塊規劃和設計、跨界資源整合到品牌構建和傳播、乃至後期的運營管理等板塊，以品牌思維激活三灣的商業價值，以可持續性提升三灣的區塊品質，建設一條集自然生態、旅遊觀光、休閑娛樂、文化體驗為一體的現代化綜合型沙灘岸線，打造未來濱海岸線生活方式的體驗地。
The project was designed by Xiamen Wenqu Architectural Decoration Design Company, and operated by Pan Kou Live Home Tourism Development Company. Engaging in the whole process of master planning, design, crossover resource integration, brand establishing, promotion, and even operational management, the company employed brand thinking to activate the commercial value of the three bays – Yusha Bay, Moon Bay, and Guishan Bay, enhance the sustainability of the area, and elevate the overall quality of the area. The efforts aimed to create a modern comprehensive beach coastline that seamlessly integrates natural ecology, tourism, leisure entertainment, and cultural experiences. The goal was to establish a premier destination that allows travelers to experience a future coastal lifestyle.
#02 圍棋布點：激活三灣多元活力
A scattered layout activates the three bays
項目圍繞玉沙灣、月亮灣、龜山灣展開，以圍棋布點的方式進行規劃和布局，以點帶線形成麵；迎合時下人們所喜的生活方式，賦予三灣不同的功能定位；基於對自然生態的可持續發展，以形態多元化的景觀裝置介入濱海岸線，搭載高端餐廳、民宿、秀場、營地等多元新型業態，生成“北緯25°藍色濱海休閑度假帶”和“夜間文旅消費聚集區”。
The project was developed around Yusha Bay, Moon Bay, and Guishan Bay. It has been meticulously planned and designed using a scattered layout, with points and lines forming the plane. The aim is to cater to modern lifestyle preferences while giving each of the three bays a distinct functional positioning. With a focus on the sustainable development of the natural ecology, diverse landscape installations were placed along the coastline. These installations are complemented by high-end restaurants, B&Bs, show fields, camps, and other innovative business models, creating a vibrant “Blue Coastal Leisure and Resort Zone at 25° North Latitude” and a bustling “Night Consumption Hub of Cultural Tourism Resort”.
∇ 三灣總平麵圖 © 問渠建築裝飾設計
Three bays plan © Wenqu Architectural Decoration Design
#03 深挖定位：差異化界定三灣
Dig into the differentiated positioning
設計團隊從文旅市場需求出發，針對以年輕人群、親子家庭，以及對沙灘運動和沙灘文化感興趣的戶外愛好者這類群體，深度洞察目標受眾的審美偏好，給予玉沙灣、月亮灣、龜山灣各具特色的功能定位，並規劃設置景觀裝置、商業空間和業態等重要節點，以此形成三灣的主體人流動線。
Based on the needs of the cultural tourism market, the design team has specifically targeted young people, parent-child families, and outdoor enthusiasts who have a keen interest in beach sports and beach culture. With a deep understanding of the aesthetic preferences of the target customers, the team worked out unique functional positioning for Yusha Bay, Moon Bay, and Guishan Bay respectively, and set key nodes such as landscape installations and commercial spaces and operations, to form a smooth circulation that seamlessly connects the three bays.
玉沙灣是文化藝術營地，打造具有較高識別度的文化藝術綜合展演地，共擁有5處業態，分別是鯨落藝術餐吧、書禮咖啡廳、見水house民宿和“蛹”美術館、King藝術營地兩大雕塑裝置；
月亮灣是濱海休閑營地，打造具有城市顏值的濱海休閑娛樂目的地，擁有“獨行俠”公路酒吧1處業態；
龜山灣是生活旅居營地，打造具有城市美學的生活旅居綜合體驗地，擁有2處業態，分別是見山house民宿、遊艇婚拍營地。
Yusha Bay was designed as a cultural and art camp that aims to create a highly recognizable venue for cultural and artistic exhibitions and performances. It compasses five areas, including a whale-shaped restaurant & bar, a reading café, a beachfront house (B&B), and two sculptural installations – “Chrysalis” Art Gallery and the King Art Camp.
Moon Bay serves as a coastal leisure camp, providing a relaxing and entertaining destination with an urban appeal. It features a “Lone Ranger” pop-up pub.
Guishan Bay, on the other hand, features two business types, namely a Mountain View house (B&B) and a yacht for wedding dress photo taking, creating a comprehensive sojourn camp with urban aesthetics.
∇ 書禮咖啡廳 Reading café
∇ 見山house民宿 Mountain view house (B&B)
∇ 見水house民宿 Beachfront house (B&B)
#04 設計介入：串聯完整的體驗
Design interventions: a complete experience
在全長7.5公裏的海岸線上，如何尊重當地生態環境的同時，串聯起一段完整的體驗，是設計團隊所要思考的問題。於是，設計團隊從自然生態和人造空間之間的平衡關係入手。
The design team was faced with the challenge of creating a complete experience while preserving the local ecological environment along the 7.5-kilometer-long coastline. To achieve this, the designers focused on maintaining a balanced relationship between natural ecology and human interference.
考慮到三灣緊密連綿、卻又各自獨立的地形，以及各“灣”實際麵積大小不一，設計以“空白”沙灘為基礎，以數量合理的景觀裝置和商業空間、尺度適宜的方式“輕”介入到現有場地及環境中，繼而以點帶線形成麵，構成三灣業態。
Based on the varying sizes and independent terrain of the three bays, the team developed a layout centered around the open “blank” beach. This approach allowed for the integration of a reasonable number of landscape installations and commercial spaces at an appropriate scale while letting them blend seamlessly into the context. The slight design interventions formed the business models in the three-bay resort gradually through points, lines, and surfaces.
∇ 鯨落藝術餐吧 Whale-shaped restaurant & bar
從藝術的創新到自然的美景，再到城市的獨特魅力，遊客可以在旅程中體驗到不同的文化藝術、濱海休閑和生活旅居的主題。無論是對藝術感興趣的人、追求休閑放鬆的人還是追求品味生活的人，這個串聯旅程都能滿足他們的需求，並給他們帶來難忘的體驗。
Featured with artistic innovative design, natural scenery, and the one-of-the-kind charm of the city, the journey along this coastline offers visitors a range of experiences, including diversified culture, art, coastal entertainment, and sojourn lifestyles. Whether one is interested in art, seeking relaxation, or simply looking to immerse themselves in the local way of life, this journey has something to offer. Overall, it will be an unforgettable experience that caters to a variety of interests and preferences.
∇ 遊艇婚拍營地 Yacht camp for wedding dress photo taking
#05 循環經濟：可持續的藍海業態
Circular economy: a sustainable business model
設計團隊將可持續發展納入項目規劃和決策過程中，以減少對環境的幹擾，尊重當地生態係統的完整性，實現濱海岸線的可持續發展和綜合效益。
The design team has proactively integrated sustainability into the project planning and decision-making process. Their approach focuses on reducing environmental impact, maintaining the integrity of the local ecosystem, and obtaining sustainable development and comprehensive benefits along the coastline.
∇ “蛹”美術館 “Chrysalis” art gallery
∇ King藝術營地 King art camp
∇ “獨行俠”公路酒吧 “Lone Ranger” pop-up pub
其一，書禮、鯨落、捍衛者、King、獨行俠等藝術裝置在空間的形式、材質和結構的設計上，使用可回收的金屬進行創作，減少對環境的影響；其二，使用低能耗照明係統、雨水收集和循環利用係統，減少能源消耗和碳排放；其三，組織環保公益活動，讓員工一起參與環境保護和海岸線的可持續管理；其四，開展教育培訓，及時調整和改進管理和運營措施，確保項目的可持續性和長期發展。
For instance, all the art installations were made using recyclable metal materials and structures, thereby reducing their environmental footprint. Additionally, a low-energy lighting system and rainwater collection and recycling system were implemented to reduce energy consumption and carbon emissions. Furthermore, the project has actively engaged in organizing environmental protection public welfare activities, encouraging employees to participate in the preservation and sustainable management of the coastlines. Lastly, the project emphasizes the importance of education and training. By continuously evaluating and improving management and operational measures, the project ensures its long-term sustainability and development.
項目信息
項目名稱：泉州盤扣樂風“三灣”文旅
項目地址：福建泉州
完工時間：2023年
設計公司：廈門問渠建築裝飾設計有限公司
主持設計：林利群
照片來源：林利群
項目合作方：廈門也麓文化傳媒有限公司、泉州台商投資區文體教育旅遊有限公司、泉州台商投資區金海岸旅遊投資有限公司、泉州盤扣樂風旅遊開發有限公司
Project name: Pan Kou Live Home Three Bays Resort
Location: Quanzhou, Fujian, China
Completion time: 2023
Design firm: Wenqu Architectural Decoration Design Co., Ltd.
Lead designer: Lin Liqun
Photo credit: Lin Liqun
Collaborators: Xiamen Yelu Culture Media Co., Ltd., Quanzhou Taiwanese Investment Zone Culture, Sports, Education and Tourism Co., Ltd., Quanzhou Taiwanese Investment Zone Golden Coast Tourism Investment Co., Ltd., Quanzhou Pan Kou Live Home Tourism Development Co., Ltd.
