人人都是多彩生活家，在多巴胺繽紛世界裏，你的快樂是什麼顏色？
In a world brimming with dopamine and vibrant colors, where everyone is a connoisseur of colorful living, what hue represents your happiness?
Jeen是一個偶然，漫不經心，自由生長的初創品牌，擁抱變化，歡迎新事物。視覺設計是起點，MEEM HOUSE將瑣碎的靈感，細膩的情緒，揉入摩登有趣的設計中。不囿時尚規則，於細節處，製造想象；不被風格定義，於隨性間，自在表達。一生二，二生三，三生萬物，四即是萬物。四個紅色小石頭，流動的自然景觀。曲線是一種動態的平衡，效仿南宋畫家牧溪的《六柿圖》，無問東西的禪意。
Jeen, an incidental and freely evolving startup brand, embraces change and welcomes novelty.Beginning with visual design, MEEM HOUSE intertwines scattered inspirations and subtle emotions into modern and playful designs.Unconstrained by fashion norms, we craft imagination in details and express freely in casual manner.One begets two, two beget three, and three beget myriad things – four red stones flowing like a natural landscape.
Curves symbolize dynamic equilibrium, echoing the Zen essence found in the Southern Song painter Mu Xi’s “Six Persimmons.”Fun inspiration, free emotions, it integrates modern and interesting design.Creating imagination in details; Expressing freely in a casual manner.
∇ 南宋畫家牧溪的《六柿圖》“Six Persimmons”by the Southern Song painter Mu Xi
∇ 視覺設計 Visual Design © MEEM HOUSE
電影《布達佩斯大飯店》的視覺與構圖是無窮無盡的教科書，我們著迷於隱藏其中的複古未來主義，試圖在Jeen的上海首店中將日常生活中的場景，轉化成敘事構件的裝置，移植到女性服裝的零售場景。
Inspired by the visual aesthetics and composition of “The Grand Budapest Hotel,” Jeen’s Shanghai first store endeavors to transform everyday scenes into narrative elements within the realm of women’s fashion retail.
∇ 電影《布達佩斯大飯店》 The Posters of “The Grand Budapest Hotel”
∇ 空間概念圖 Conceptual Diagram of Interior © MEEM HOUSE
∇ 軸測圖 Axonometric Diagram © MEEM HOUSE
場地位於上海市的七寶萬科廣場，擁有一個喇叭口的平麵布局，可惜門頭中央有根承重柱。我們打開主立麵，一道白色手工磚的微曲門頭，空間秩序開始遵循場地的結構開始變化。唯一的立柱，我們不能消解，那就強化。包裹立柱，以此為支點，新造一個屋中屋，隨著柱子的旋轉角度讓喇叭口的空間擁有了新的軸線，流線也自然而成。
Located in Shanghai’s Qibao Vanke Plaza, the site’s layout features a trumpet-shaped floor plan with a central load-bearing column. Opening the main facade, a subtly curved entrance of white handmade bricks initiates a spatial order aligned with the site’s structure. Embracing the unavoidable central column, they enhance its prominence by enveloping it. This creates a house within a house, establishing a new axis for the trumpet-shaped space as the column rotates, naturally forming streamlined flows.
樹瘤板擁有鮮明的質感和紋理，複古而不陳舊，大麵積運用在空間與道具中。通過統一材質形成體塊，構成收銀、試衣間、倉庫等功能區域。樹瘤板形成麵與體積，亮麵不鏽鋼勾勒線條與邊界，並通過標識的圖文暗示，我們將洗衣機、音響、黑膠唱片，首飾盒和電梯廳等日常生活物件和場景設計道具，裝置或家具。
Distinctive in texture and retro yet not outdated, tree burl panels are extensively used in space and props, unifying material to shape functional areas like cashier, fitting rooms, and storeroom. Bright stainless steel outlines lines and boundaries, while symbols and graphics hint at daily life objects, scene design props, installations, or furniture.
如何快樂？做為設計師，我們的最直接答案就是顏色。多巴胺穿搭源自道恩·卡倫（Dawnn Karen）的作品《穿出最好的人生》,是一種時尚哲學，利用鮮豔、明亮、富有活力的顏色和圖案來增加個人愉悅感和自信的穿著方式。時尚穿搭可以製造多巴胺，我們以色彩拚貼的“多巴胺衣櫥”作為空間構件，讓空間擁有愉悅的情緒。
As designers, the most direct answer to happiness is color. Taking inspiration from Dawnn Karen’s work, “Dopamine Dressing,” a fashion philosophy using vibrant, bright, and energetic colors to enhance personal joy and confidence, Jeen incorporates a “Dopamine Wardrobe” as a spatial component, infusing the space with a joyful ambiance.
愉悅、能量、自在、摩登，即是JEEN。
Joy, Energy, Ease, Modern – that is JEEN.
∇ 立麵 The Storefront © Voyager 21
∇ 入口 The Entrance © Voyager 21
∇ 內部空間 The Interior © Voyager 21
∇ 空間標識 Signage in the Space © Voyager 21
∇ 內部空間 The Interior © Voyager 21
∇ 收銀台 The Cashier © Voyager 21
∇ 試衣間標識 Signage of the Fitting Room © Voyager 21
∇ 內部空間 The Interior © Voyager 21
∇ 平麵圖 Floor Plan © MEEM HOUSE
項目信息
項目名稱：多巴胺衣櫥，Jeen上海首店
項目地址：中國，上海市
品牌名稱：Jeen
設計單位：MEEM HOUSE
設計總監：秀子
主創設計師：李璞
空間設計團隊：李鵬，張浩然，林晨
平麵設計團隊：陳思雨，吳淩豔
機電顧問：王必虎
施工單位: 上海全靚裝飾設計工程有限公司
照明供應商: 集巨照明
道具供應商：南通市沐陽道具有限公司
空間攝影：Voyager 21
設計時間：2023.09至2023.10
施工時間：2023.10至2023.11
項目主材：樹瘤板，水性漆，鏡麵不鏽鋼，瓷磚
Project Name: Dopamine Wardrobe, Jeen Shanghai First Store
Project Location: Shanghai, China
Client: Jeen
Design Studio: MEEM HOUSE
Design Director: Xiuzi
Lead Designer: LI Pu
Interior Design: LI Peng, ZHANG Haoran, LIN Chen
Graphic Design: CHEN Siyu, WU Lingyan
MEP Consultant: WANG Bihu
Construction Company: Shanghai Quanliang Decoration Design Engineering Co., Ltd.
Lighting Supplier: JIJU Lighting
Props Supplier: Nantong Muyang Props Co.,Ltd.
Photography: Voyager 21
Design Period: 09.2023 to 10.2023
Construction Period: 10.2023 to 11.2023
Key Materials: Tree Burl Panels, Water-Based Paint, Highly-Polished Stainless Steel, Ceramic Tiles
