“I create clothes for women who are not only fiercely fashionable
but also own their power and femininity.”
美國華裔設計師品牌JASON WU自2007年創立以來，始終用藝術對話時裝，熱衷於凝結多元女性力量，以時裝表達自信無畏的女性氣質，沉澱出品牌的優雅深韻。SLT受邀為JASON WU打造其大陸全新品牌空間形象。
Since its establishment of Jason Wu in 2007 by a Chinese-American designer, the brand has consistently engaged in a dialogue with fashion through art, devoted to capturing the multifaceted strength of women. It expresses a confident and fearless feminine essence in its fashion, conveying the refined elegance that characterize the brand. SLT was invited to craft an entirely fresh brand space for JASON WU in China.
∇ 入口 Entrance ©吳鑒泉Vincent Wu
∇ 項目概覽 Overview ©吳鑒泉Vincent Wu
首家落地門店位於成都IFS國際金融中心，流暢的曲形牆麵將空間溫柔包裹，自然形成一個全開放式的店鋪展麵。曲麵蔓延，流線婉轉，空間的起伏喚醒內在的律動，意識隨視線流動，向內求索，向外生長。
The first store is situated within the International Finance Square in Chengdu. The fluidity of the curved walls delicately embraces the space, creating a naturally open and expansive store layout. The gentle curves extend and flow, evoking an inherent rhythm in the undulating space. Thoughts follow the change of gaze, exploring inward and expanding outward.
∇ 平麵圖 Plan ©SLT Design
SLT將品牌秀場中反複出現的立體花朵和特殊廓形抽象為柔性而富有張力的幾何形體，將思緒綻放的瞬間定格於空間各處，構建出映射內心世界的“精神花園”。輕質片狀造型牆、弧麵島台、曲型掛杆等元素作為媒介串聯視點，形成自由流動的空間序列。此間漫步，JASON WU的高雅敘事與浪漫寫意徐徐鋪展。
SLT translates the recurring three-dimensional flowers and distinctive contours from the brand’s runway shows into flexible and potent geometric forms. Moments of blossoming thoughts are captured throughout the space, establishing a “spiritual garden” that mirrors the inner world. Elements such as lightweight panel-shaped walls, and curved countertops and hanging rods connect viewpoints, creating a freely flowing spatial sequence. As one strolls through this space, JASON WU’s elegance and romance gradually unfold.
∇ 柔性而富有張力的輕質片狀造型牆Flexible and potent lightweight panel-shaped walls ©吳鑒泉Vincent Wu
∇ 弧麵島台、曲型掛杆等元素串聯視點Curved countertops and hanging rods connect viewpoints ©吳鑒泉Vincent Wu
設計避免了裝飾的堆砌，讓服裝成為主體，呈現品牌空間的極簡主義本色。膚粉色調作為JASON WU全新的品牌色鋪墊出空間的底色，多種材質組合拚接，營造溫柔沉靜的空間氣韻，煙草色地毯提示了櫥窗展示、高定陳列等重點功能分區。柔軟細膩的粉色織物飾麵與黑色木紋板內外交織，正反肌理的拚貼象征女性兼具柔美外表與內在力量，優雅與自信互為表裏。
The design prioritizes simplicity, steering clear of excessive ornamentation and allowing the clothing to take center stage. This approach embodies the essence of minimalism in the brand space. A pink velvet color tone establishes the backdrop for JASON WU’s fresh brand space, seamlessly integrating various textures to create a gentle and serene atmosphere. Tobacco-colored carpets define strategic areas such as window displays and haute couture sections. The interplay of soft pink fabric and black wood grain panels symbolizes the dual nature of femininity, presenting both a graceful exterior and inner strength. Elegance and confidence harmonize in this intricate design.
∇ 櫥窗展示區 Window display area ©吳鑒泉Vincent Wu
∇ 高定陳列和休息區 Haute couture section and lounge area ©吳鑒泉Vincent Wu
在為JASON WU塑造的全新品牌空間形象中，所有道具的造型輪廓呼應了時裝的結構剪裁，精致雕塑的切角設計以統一的細節語言平衡了場域內的體量感與呼吸感，於細微處傳達了品牌“embracing imperfection”的情緒主張，優雅與真實於內在深處共舞。
In crafting JASON WU’s new brand space, the contours of all props mirror the structural cuts of the fashion pieces. The design of cutting-angles for exquisite sculptures, employs a unified detail language to strike a balance between volume and breath in the space, and conveys the brand’s emotional assertion of “embracing imperfection” in details, where elegance and authenticity gracefully dance from within.
∇ 切角設計 The design of cutting-angles ©吳鑒泉Vincent Wu
多層次照明係統豐富了花園般的體驗路徑。切光燈為櫥窗提供舞台氛圍，衣杆下暗藏的燈帶輕盈勾勒曲線，天花軟膜如自然光緩緩流淌。可編程燈膜作為造型牆的數字化變體，模擬內心深處遊動的靈感與思緒，動態氛圍觸發了品牌的自然生命力。
A sophisticated lighting system enriches the experiential journey, creating a garden-like ambiance. Prismatic lights set the stage for window displays, while concealed light strips delicately trace curves under clothing rods. Ceiling soft films mimic the natural flow of light, and programmable light films, as digital variations of decoration walls, simulating the inspiration and thoughts flowing within the depths of the heart, dynamically express the brand’s vitality and inspiration.
∇ 多層次照明係統 The sophisticated lighting system ©吳鑒泉Vincent Wu
以時裝對話自我，於內在深處漫行其道，鏈接自然本真的靈魂，探尋凝聚內心的力量，收獲自己真實而獨特的“Inner being”。
Engaging in a dialogue with oneself through fashion, exploring the inner depths, and connecting with the authentic soul of nature, the design seeks to unearth the strength within and embrace one’s true and distinctive “Inner being.”
∇ 門店外觀 External view of the store ©吳鑒泉Vincent Wu
∇ 自由流動的空間序列 A freely flowing spatial sequence ©吳鑒泉Vincent Wu
項目信息
項目名稱：JASON WU 全新空間形象
項目類型：室內設計
設計方：SLT設計谘詢
完成時間：2023.11
主創設計師：淩晨
設計團隊：薑姍姍，蔡雅倩，唐朝，張倩
項目地址：成都IFS國際金融中心4樓
建築麵積：102㎡
攝影版權：吳鑒泉
客戶：JASON WU
Project Name: The New Brand Space of JASON WU
Project Type: Interior Design
Designer: SLT Design
Completion Date: 2023.11
Main Designer: Chen Ling
Design Team: Shanshan Jiang, Yaqian Cai, Chao Tang, Qian Zhang
Project Address: Chengdu International Finance Square 4F
Building Area: 102㎡
Photography: Vincent Wu
Customer: JASON WU
