牛排家創立於2016年,是隸屬於三盛未來公司旗下的一個西餐品牌。產品在食材產地、烹飪技法、係統培訓、菜品口味上做細節科學的設計把控,服務從細節流程、餐酒文化搭配、禮儀文化、產品文化起源方麵做深耕和打磨沉澱。並決心創建一家中國人自己的無國界厚牛排館,以打造中國人自己的西餐品牌為己任!故決定於2022年對產品和服務全麵改革升級,創建升級新品牌:US’ PRIME 1885丨牛排家。
Established by Sansheng Future Group in 2016, Steak House is a Western restaurant brand featuring precise control across various aspects, from ingredients sourcing to culinary techniques, nuanced flavors of cuisine, and systematic training of its staff. Its thoughtful services have been consistently refined, focusing on service process, table culture, etiquette, and culinary culture. With a commitment to creating an authentic Chinese steakhouse, the brand underwent a comprehensive upgrade in both cuisine and services in 2022. This evolution has given rise to the emergence of a new brand – US’ PRIME 1885.
空間作為餐飲體驗過程的重要組成部分,甚至先行於菜品本身,先入為主地傳遞著品牌的理念與社會責任,以品牌文化為依托。這時,空間的設計表達也就迎刃而解,具有東方感與當代感,是當代東方美學的一種新傳遞。
The dining space, integral to the overarching experiential journey, communicates the brand’s philosophy and social responsibility well before the culinary offerings. Drawing inspiration from the brand’s cultural ethos, the space design effortlessly fuses Oriental and contemporary sensibilities, conveying a contemporary Oriental aesthetic.
牛排家無錫首店,位於無錫萬象城一層,坐落於太湖邊上,擁有溫和休閑的天然條件。
As the first restaurant of US’ PRIME 1885 in Wuxi, the project is nestled on the ground floor of the MixC, embraced by Taihu Lake and boasting a refreshing leisure ambiance.
入口前序/ 張弛有度,引人入勝
Entrance / well-organized and engaging
空間入口位於商場的一層戶外平台,將入口設置在商場的後方,臨近太湖邊,與美景相互映襯,在餐廳的前置便開始設計體驗感,入口與外擺相互鏈接,更好營造空間的街邊商業氛圍,營造一種悠然自得的生活狀態,低調的入口將空間釋放給外擺區,有效地增加運營的效益與空間情緒,引人入勝。
Located on the ground floor of the mall’s rear outdoor platform, the restaurant’s entrance offers a picturesque view of Taihu Lake. The dining experience begins before stepping into the interior. An outdoor dining area seamlessl blends with the entrance, creating a street-front commercial atmosphere which evokes a leisurely and relaxing lifestyle. The unpretentious entrance leaves more space to the outdoor dining area, enhancing the efficiency and overall space mood, to engage with customers.
入口/開門見山,情緒高潮
Reception foyer / centerpiece
入口處是中心服務吧台,位於空間的入口中心區域,提升空間整體氛圍的同時,更好地優化了服務的動線,將接待與水吧、收銀、紅酒、熟成牛排展示櫃結合一體化設計,更好地展示了餐廳的文化與實用性。客人進入空間即感受到牛排家的餐飲文化,對牛排的用心烹飪。
The service bar at the reception foyer is a centerpiece of the interior. It not only enhances the overall atmosphere, but also optimizes the circulation of the space, enhancing guest services. The service bar integrates various functions, including reception, wet bar, cashier counter, and the display of wine and steaks, showcasing high functionality and accentuating the distinctive identity of the restaurant. Upon entering the space, the guests are immediately immersed in the brand’s catering culture and sophistication in its culinary offerings.
大廳/悠然自得,靜謐空間
Open dining area / relaxing and tranquil
品牌運營本身以大廳為主要效益來源,在空間的設計上我們最大程度地放大了大廳的位置,同時讓大廳與戶外空間進行鏈接,增加整體餐廳氛圍的用餐感受與互動性,同時在通道設置了功能櫃,增加空間私密感的同時讓整體的服務更具品質感,營造一種不經意的高級感。
The opening dining area serves as the main source of revenues for the restaurant’s operations. We have maximized its scale and strategically positioned it to link with the outdoor area to enhance the dining experience and enrich the overall atmosphere. Additionally, the placement of functional cabinets in the aisles not only increases privacy but also elevates the overall service quality, creating a casual yet luxury experience.
包房/友好的空間場域
Private rooms / intimate
考慮到品牌定位中包房的實用率比較低的情況,我們將包房的餐桌設置為組合性餐桌,滿足了運營時包房的空間需求的同時有效地增加了運營的效益。空間中紅色屏風與綠色的掛畫形成了強烈的對比,在一個溫和的空間環境下我們感受到了另外一份和諧,這也是東西文化交融的一種尺度的把握。
To address the issue of low utilization of private rooms, modular dining tables have been selected. These tables can be flexibly combined to meet functional needs and make the most efficient use of space during operation. The contrast of the red screens and the green hanging painting creates a harmonious blend of Eastern and Western cultures, infusing the space with a balanced sense of warmth and tranquility.
商業與文化的平衡
Balance between business and culture
在空間的設計上我們並不會因為牛排是一種西方的飲食就特別強調西方的設計感,而是表達著牛排家中國人自己的無國界的理念,打造一個沒有強烈西方文化的中國牛排館,讓用餐體驗者更好地享受中國人自己的西餐品牌。
A key consideration in designing the space was to create a Chinese steakhouse that offers a unique, borderless dining experience, rather than simply emphasizing a Western restaurant identity just because it serves Western cuisine. Our objective is to provide diners an authentic encounter with Western cuisine while incorporating distinctive Chinese cultural influences into the overall experience.
∇ 平麵圖
項目信息
項目名稱:US’ PRIME 1885丨牛排家
項目業主:三盛未來
設計機構:ADARCHITECTURE|艾克建築設計
總設計師:謝培河
項目地點:無錫
建築麵積:700 m2
主要材料:石材、玻璃、木地板、藝術漆
設計時間:2023年8月
竣工時間:2023年11月
施工單位:杭州旭昕建築裝飾有限公司
項目攝影:覃昭量
Project name: US’ PRIME 1885
Client: Sansheng Future Group
Design firm: AD ARCHITECTURE
Chief designer: Xie Peihe
Location: Wuxi
Area: 700 square meters
Main materials: stone, glass, wooden flooring, textured paint
Design time: August 2023
Completion time: November 2023
Construction firm: Hangzhou Xuxin Architectural Decoration Co., Ltd.
Photography: Jack Qin