2022年，JTF餐廳在疫情籠罩的環境下將空間升級改造的需求交給了WIT方夏設計，與嚴酷的餐飲市場一起交到羅振華手上的，還有低預算和JTF作為淮揚菜代表在本次空間升級中對“盛唐”典雅飛揚氣度的期待。
In 2022, amidst the pandemic-stricken environment, JTF Restaurant entrusted the task of upgrading and renovating its space to the design firm WIT Fangxia. Entrusted to Luo Zhenhua alongside the challenging dining market were low budgets and JTF’s expectation for the representation of elegant grandeur characteristic of Huaiyang cuisine, embodied in the “Sheng Tang” during this space upgrade.
淮揚味 盛唐風
/ 低造價的空間塑造
Huaiyang flavor, Tang Dynasty style,
Low-cost space shaping.
世間百味，舌尖能夠嚐出來的隻有酸甜苦鹹鮮五種，其中鮮是最難描述的，卻偏偏是淮揚一帶最喜歡的。滿漢全席最早記錄在《揚州畫舫錄》，今天的國宴，基本還是以淮揚菜為主，曆經千年至今，淮揚菜的風味和曆史可謂錦繡千秋。
In the myriad flavors of the world, only five can be discerned on the tip of the tongue: sour, sweet, bitter, salty, and umami. Among them, umami is the most elusive yet beloved in the Huaiyang region. The earliest documentation of the “Man Han Feast” can be found in the “Yangzhou Huafang Lu.” Even today, state banquets predominantly feature Huaiyang cuisine. With a history spanning millennia, the flavor and heritage of Huaiyang cuisine are truly enduring.
與之相對應的，是七世紀中古極盛之世唐朝，奔放飛揚的朝代氣度與浪漫富饒的文化交織成獨特鮮活的生命力，在空間裏複現。
In contrast, during the Tang Dynasty, a flourishing era in the seventh century, there existed a unique vitality characterized by exuberance and romance, interwoven with a rich cultural tapestry, which is vividly reenacted in this space.
空間將盛唐雍容嚴整的建築特點運用在空間中，內部簡明完整，散座區和包房由L型回廊連接。設計大量使用木材質還原盛唐木構建築的風采，具有代表性的紅、綠兩色多處運用，將綠瓦、黑柱、紅牆等獨特的色彩譜係進行還原，並介入現代設計手法加以調整，以符合餐廳功能和藝術訴求。
The space incorporates the stately and elegant architectural features of the Tang Dynasty, with a simple and cohesive interior layout. Seating areas and private rooms are connected by L-shaped corridors. Wood materials are extensively used in the design to recreate the grandeur of Tang Dynasty wooden architecture. Representative colors such as red and green are prominently featured, echoing the unique color palette of green tiles, black pillars, and red walls, while integrating modern design techniques to meet the functional and artistic demands of the restaurant.
因地製宜
/ 細節的當代轉化
Adapting to local conditions,
Contemporary transformations in detail.
綠色琉璃瓦從餐廳入口延續至內部開放空間，材料造價低廉，但通過從屋頂向立麵的轉化變得富於動感，視覺上具有張力，這些鱗片狀“瓦片”如瀑而下，條狀瓦收口，古樸的拴馬樁立於一側，漏花窗迎門，食客恍如踏入淮揚富庶深宅。
Green glazed tiles extend from the entrance of the restaurant into the open interior space, their low-cost material transformed into a dynamic feature as they transition from the roof to the facade, creating visual tension. Cascading like waterfall scales, these tile-like “shingles” terminate in strip-shaped eaves, with rustic hitching posts standing to the side and latticed windows welcoming guests, evoking the opulence of Huaiyang mansions.
紅牆下，以花磚複現織錦地毯紋樣，典雅潔淨。古典案幾搭配花藝瓶插在公共區營造出文人畫卷中的虛擬空間，與中國傳統空間中的格物理想遙相致意。
Beneath red walls, floral brick patterns recreate the elegance of woven carpets, imbuing the space with a classical and clean ambiance. Classical tables and vases with floral arrangements in public areas create a virtual space reminiscent of a literati painting scroll, paying homage to the materialistic ideals of traditional Chinese spaces.
傳統錢紋經過改良，大量應用在窗格和立麵隔斷上。紋樣外圓內方，環環相扣，排布靈動，既保留了吉祥寓意又掙脫了古板的舊形式，燈光透窗在室內各處形成迷人的投影。
Traditional coin patterns have been reimagined and extensively applied to window grilles and partition facades. Circular patterns interlock with square ones, creating a dynamic arrangement that retains auspicious symbolism while breaking free from outdated forms, with light filtering through the windows casting captivating shadows throughout the interior.
在沒有自然光且尺度較小的包房內，設計師因地製宜，通過再造一個虛擬空間的方法讓小空間因為有了多個視覺層次而消解局促感，鏤空隔斷後，微型的虛擬園林令人神往。
In smaller, enclosed private rooms without natural light, designers ingeniously create a sense of spaciousness by constructing virtual spaces with multiple visual layers, dissolving any sense of confinement. Behind perforated partitions, miniature virtual gardens captivate the imagination.
與之相對的，在較大的包房內利用木百葉遮蔽部分淩亂的室外環境來達成內部的完整度，自然光則可以通過百葉窗進入，創造舒適的就餐體驗。
Conversely, in larger private rooms, wooden louvers are used to shield parts of the cluttered outdoor environment, ensuring internal integrity. Natural light filters through the louvers, creating a comfortable dining experience.
設計價值
/ 探討餐廳友好
The design’s value lies in its exploration of restaurant hospitality.
JTF的本次升級改造麵臨區位、造價、市場環境等多個困境，設計旨在通過借力打力的方式，盡可能將空間本身特質轉化為優勢以滿足功能需要和藝術表達。在老牌綜合商業體中，鮮明的空間風格和特色餐飲品類形成差異化，成功引流。
Facing challenges such as location, cost, and market conditions, JTF’s upgrade and renovation aimed to leverage the inherent qualities of the space to meet functional needs and artistic expression. Within a well-established commercial complex, the distinct spatial style and unique dining offerings differentiated JTF, successfully attracting customers.
疫情後，麵對緩慢複蘇的消費市場，餐飲品牌麵臨進退兩難的市場壓力，以“輕改造”短時間內進行空間提質無疑是高效的商業策略，而想要達到四兩撥千斤的升級效果則需要業主和設計師對品牌定位和商業目標擁有一致的視野，JTF得益於此。
In the post-pandemic era, with the consumer market recovering slowly, restaurant brands faced the dilemma of market pressures. Implementing “light renovation” to enhance space quality in a short period undoubtedly proved to be an efficient commercial strategy. However, achieving substantial upgrades requires alignment between the owner and designers regarding brand positioning and business objectives, a synergy from which JTF benefited.
項目信息
項目名稱｜JTF餐廳
項目地點｜中國·北京
項目麵積｜800㎡
室內設計｜WIT方夏設計
設計主創｜羅振華
設計團隊｜羅振華 徐曾 趙公普 陶睿 楊林 唐紹昌
項目攝影｜一千度攝影
項目文案 | NARJEELING那幾嶺
項目策劃｜楽品牌策略機構
