止向設計 | 南京·My Hair Salon美發沙龍-設計風向

“方”“圓”彌合，隱匿細節

“任何空間，不應局限於滿足特定人群的使用；它該被生活賦予意義，作為某種普遍藝術的一部分而存在……”

“Any space should not be limited to the use of specific groups of people; It deserves to be given meaning by life, to exist as part of some universal art…”

[“形象”邏輯]

[ “Image” logic ]

回望人類文明進程：頭發，在原始社會反映出個體健康狀態；不同曆史階段的迭代演進中，逐漸蛻變被賦予民族文化觀念並揉入個人主觀偏好；至今，它已然成為影響人們外在形象的重要個性化元素。

Looking back at the progress of human civilization: hair, in primitive society reflects the state of individual health; In the iterative evolution of different historical stages, the gradual transformation is endowed with national cultural concepts and incorporated into personal subjective preferences; So far, it has become an important personalized element that affects people’s external image.

今天，“時尚”定義的美發品牌及沙龍遍布城市繁華街區，標榜著現代生活的潮流追求與全新體驗。

Today, hair brands and salons defined by “fashion” are all over the city’s bustling neighborhoods, boasting the trend pursuit and new experience of modern life.

始創於2011年的“My Hair Salon”選擇日常生活裏不可或缺、卻又無時無刻不在迭代更新的消費類別，秉持“不被定義，為熱愛而生”的宗旨，以“發型”設計為契機，探索其對重塑個人“形象”的積極意義。

Founded in 2011, “My Hair Salon” selects the consumption categories that are indispensable in daily life but are constantly updated, adhering to the purpose of “not being defined, born for love”, and takes “hair style” design as an opportunity to explore its positive significance in reshaping personal “image”.

∇ My Hair Salon剖麵彩圖

“My Hair Salon”不僅僅是一家發型沙龍，更是助力時尚傳播的媒介；彙聚潮流精英，強調造型品質及原創精神。

“My Hair Salon” is not only a hair salon, but also a medium to help fashion spread; Gather the trend elite, emphasize the shape quality and original spirit.

處於都市繁華圍繞間，解析消費思維，梳理經營邏輯：商業空間“形象”回應顧客心理訴求，方能圍合適切場域，進而滿足消費人群主觀體驗的“獲得感”。

In the midst of urban prosperity, analyze consumption thinking and sort out business logic: the “image” of commercial space responds to the psychological demands of customers, so as to surround the appropriate field and meet the “sense of acquisition” of the subjective experience of consumers.

∇ My Hair Salon剖麵彩平圖（1F）

∇ My Hair Salon剖麵彩平圖（2F）

[完美“距離”]

[ Perfect “distance” ]

剖析當代消費群體的心理畫像：她們擁有個人主見，既善於接納新興事物，卻也保持著敏銳“距離感”，厭煩“自來熟”式喋喋不休的熱絡攀談。

Analysis of the psychological portrait of contemporary consumer groups: they have personal opinions, are good at accepting new things, but also maintain a keen “sense of distance”, tired of the “familiar” type of chattering hot conversation.

人類學研究者將人際交往劃分成四種距離：公共距離、社交距離、個人距離及親密距離，不同距離對應人的心理防備依次減弱。

Anthropological researchers divide interpersonal communication into four kinds of distance: public distance, social distance, personal distance and intimate distance, and the psychological defense of different distances is weakened in turn.

∇ My Hair Salon收銀台/前台

“後消費”時代，發型沙龍業態已然拋棄曾經的直白、靠近，弱化物理距離概念。“My Hair Salon”在城市肌理掩映下構築室內場所，戒浮躁、不單一；基於現代人“發型更新”需求作物化投射，進而推崇顧客至上的精神理念，打造專業定製的造型服務！

In the “post-consumption” era, hair salon formats have abandoned the straightforward, close, and weakened the concept of physical distance. “My Hair Salon” builds an indoor place under the background of the urban texture, avoiding impetuous and not simple; Based on the modern “hair update” demand for materialization projection, and then promote the spiritual concept of customer first, to create professional customized modeling services!

∇ My Hair Salon等待區（1F）

遵循愜意消費的尺度距離，促成心理層麵放鬆戒備，記錄一種新興生活方式。

Following the scale distance of comfortable consumption, the psychological level is relaxed, recording an emerging lifestyle.

[由內及外]

[ From the inside out ]

密斯·凡·德羅（Ludwig Mies Van der Rohe）在建築設計中一直試圖創造某種秩序，使所有事物各就其位：“我們期待著完美的實現，使我們所創造的世界由內而外地綻放……”

In architectural design, Ludwig Mies Van der Rohe was always trying to create some sort of order in which everything would take its place: “We look forward to a perfect realization that would make the world we create bloom from the inside out…”

∇ My Hair Salon過道（1F）

回到“時尚”與“設計”的議題：無論是人、還是空間，似乎都渴望從一次次蛻變中嚐試“新”的麵孔。

Back to the topic of “fashion” and “design” : whether it is people or space, it seems that they are eager to try “new” faces from one metamorphosis to another.

∇ My Hair Salon挑空區域（1F-2F）

剝離繁冗修飾，裸露的結構同水泥粗顆粒肌理重新界定風格硬朗的造型標準；“骨架式”營造，聚焦實用、功能、場景需求的思考——放棄添加無意義的藝術形式，從而獲得一種更純粹、有意義的卓越“美”感。

The bare structure and the coarse grain texture of cement re-define the styling standard of tough style. “Skeleton” construction, focusing on practical, functional, scene needs of thinking – give up adding meaningless art forms, so as to obtain a more pure, meaningful sense of excellence “beauty”.

∇ My Hair Salon挑空區域（1F-2F）

[“方”“圓”彌合]

[ “Square” and “circle” bridge ]

審視傳統利用牆體劃分空間的做法，揉入“直”、“曲”變化的線、麵，創造“方”、“圓”相互彌合的層層遞進。

Examine the traditional use of walls to divide space, knead into the “straight” and “curved” changing lines and surfaces, and create layers of “square” and “circle” to bridge each other.

∇ My Hair Salon挑空區域（1F-2F）

明確結構作為自由平麵的基礎，組構並維係了靈活平麵的不可分割；借景、透景，演繹“虛”和“實”交替嵌套，遊走展開間延續對“蛻變”和“迭新”的探討。

The structure, as the foundation of the free plane, constructs and maintains the indivisibility of the flexible plane. Borrow the scene, through the scene, deduce the “virtual” and “real” alternately nested, and continue the discussion of “transformation” and “overlapping new” between walking and expanding.

∇ My Hair Salon挑空區域（1F-2F）

循著“方”與“圓”的線索，串連座位秩序排列；光影投射於材質而塑造體量，層次刻畫縱深感——精確的幾何形式，提煉自抽象化的表現追求，“線”性力場，成為空間整體協調體係的穩固支撐！

Follow the clues of “square” and “circle”, connect the seats in order; The light and shadow are projected on the material to shape the volume, and the level depicts the depth – the precise geometric form, refined from the abstract performance pursuit, the “line” force field, which becomes the stable support of the overall coordination system of space!

∇ My Hair Salon挑空區域（1F-2F）

[“細節”之下]

[ Under the “details” ]

“細節不僅僅是細節，它們塑造了設計……”

“Details are not just details, they shape the design…”

“My Hair Salon”堅信：“美”是未來時尚造型屹立不倒的核心。所以，“發型”設計絕非僅僅是發型的設計；其在過程中自然而然地衍生了對整體造型美化帶動的需要。

“My Hair Salon” firmly believes that “beauty” is the core of the future fashion style. Therefore, “hair style” design is not just the design of hair style; In the process, it naturally derives the need for overall modeling and beautification.

總體而言，它是一個由被動改變，轉向主動追尋“美”的過程：現代社會對“美”的定義帶有主觀性，愈發包容、多元；幹練自信、或柔美溫婉、也可不羈瀟灑……每個個體都擁有潛力，繭破蝶變，成為獨特的自己！

In general, it is a process of changing from passive to active pursuit of “beauty” : The definition of “beauty” in modern society is subjective, more inclusive and diversified; Capable and confident, or soft and gentle, can also be unrestrained…… Each individual has the potential to break the cocoon and change into a unique self!

∇ My Hair Salon理發區（2F）

從曾經對材料特性和質量的適切表現方式，到本案中創造實用性與審美性兼顧的空間場景的關鍵——剝離修飾以後，細節躍升成為平衡建築簡潔性和複雜性的契機；每處局部處理都融於整體，述說獨特的形態魅力，從而保證“My Hair Salon”的完美落地。

From the appropriate expression of material characteristics and quality, to the key to creating a practical and aesthetic spatial scene in this case – after stripping and modifying, details jump to the opportunity to balance the simplicity and complexity of the building; Each partial treatment is integrated into the whole, telling the unique morphological charm, so as to ensure the perfect landing of “My Hair Salon”.

∇ My Hair Salon理發區（2F）

秩序邏輯潛藏於構建細節中，而又寄托了精神原則；存在於事實間並賦予其意義，維係主體、客體的平衡，所向生活。

Order logic is hidden in the details of construction, but also the spiritual principle; It exists between facts and gives them meaning, maintains the balance of subject and object, and lives towards them.

∇ My Hair Salon理發區（2F）

[“先鋒”日常]

[ “Pioneer” daily ]

由“公共空間”到“社交空間”，甚至是“個人空間”；“My Hair Salon”著力促成其從發型設計商業場所，向當代社交空間的轉化；然後，並入體驗疊加做場景衍生。

From “public space” to “social space” and even “personal space”; “My Hair Salon” aims to transform it from a business place for hair design to a contemporary social space. Then, merge the experience overlay to do scene derivation.

∇ My Hair Salon Vip區（2F）

拉近心理距離，“第三空間”的屬性附加使其響應親近所好而自然存續。

Narrow the psychological distance, the “third space” attribute attached to make it respond to the good and natural survival.

∇ My Hair Salon理發區（1F）

“品質感”結合“空間體驗”的複合印象，滿足人們憧憬的生活想象；全新“美發”概念的“提案”一旦被接受，其認同、歸屬感不言自明。

The compound impression of “quality sense” combined with “space experience” satisfies people’s longing for life imagination; Once the “proposal” of the new “hairdressing” concept is accepted, its identity and sense of belonging are self-evident.

∇ My Hair Salon理發區（1F）

當品牌認同的“親密關係”悄然構建，商業的“究極”競爭力既已形成；“先鋒”概念融於日常當中，回報以彼此默契、包容的和諧點滴……

When the “close relationship” of brand identity is quietly built, the “extreme” competitiveness of business has been formed; The concept of “pioneer” is integrated into daily life, and the return is harmonious with each other’s tacit understanding and tolerance…

∇ 1F平麵圖