取味自然 四季風物
Taste of Nature The Four Seasons
四時陰陽者，萬物之根本也，所以聖人春夏養陽，秋冬養陰，以從其根，故與萬物沉浮於生長之門。 —《黃帝內經》
The four seasons represent the principles of yin and yang, which are fundamental to everything. The wise sages recognized that spring and summer are associated with yang energy, while fall and winter are associated with yin energy. This understanding helps us align ourselves with the natural rhythms of life and promote the balance and growth of all things. -Huangdi Neijing
作物茂盛而五穀鮮活，收獲而來的食材經由精細的工序與細膩的手法，在古老的土地上散發出全新的煙火之味，流轉四季間展現出中外飲食文化的共通之處：自然即健康。 鮮活作物便是這樣一家以“順應自然”為核心理念，踐行“食材應季”的中國本土烘焙品牌。
Crops are thriving, grains are fresh, and the carefully processed ingredients, infused with delicate techniques, bring forth a new burst of flavors in the ancient land. This highlights the shared essence of Chinese and international culinary traditions across the seasons, emphasizing the importance of natural freshness. Natural Baking stands out among local Chinese bakery brands for its commitment to the core philosophy of “harmonizing with nature” and dedication to using “seasonal ingredients”.
項目位於沈北新區核心地段的標誌性商圈——吾悅廣場之內，主要麵向追求健康生活方式的家庭及年輕群體，為往來顧客提供溫馨而自在的沉浸式消費體驗。 整體設計透過材質、色彩及體塊形態的交織與碰撞，描摹出一條清晰順暢的服務動線，消解空間內外界限的同時，為店鋪琳琅的街區注入生動的商業活力。
Situated in Wuyue Plaza, a prominent business hub in the bustling Shenbei New District, this project caters to families and young individuals seeking a healthy lifestyle. It offers a cozy and inviting dining experience for customers. The design seamlessly integrates materials, colors, and block forms to create a smooth and intuitive service flow. By blurring the lines between indoor and outdoor spaces, it infuses the neighborhood with vibrant commercial energy, featuring a variety of stores to cater to diverse needs.
主門頭以柔和的曲線勾勒出自由靈動的空間調性，結合木紋大理石的樸素的肌理，將屬於自然的呼吸感引入室內，營造純粹簡約的購物環境。 霓虹LOGO醒目而熱烈，將品牌輸出與情緒價值強力疊加。 自在張弛之間，奶油色產品展示櫃居中而置，為空間梳理出多元動線的同時，更添美學趣味。
The main entrance features elegant curves, evoking a sense of freedom and dynamism, while the use of wood grain marble adds a touch of natural beauty to the interior. This combination creates a serene and uncluttered shopping environment. The striking neon logo enhances brand visibility and conveys a sense of enthusiasm, connecting customers with the brand’s emotional values. Within this balanced atmosphere of tension and relaxation, cream-colored product display cabinets are strategically placed at the center, adding aesthetic appeal and organizing the diverse flow of movement within the space.
柔和線條延展，曲線體塊藉由不同形態與材質碰撞出別樣風情，而穩固三角與方正屏柱各置，以不同側麵來塑造品牌的觀感與形象。
Smooth lines extend gracefully, with curved blocks intersecting various forms and materials to bring a unique touch. Solid triangles and square screen pillars strategically placed on each side work together to enhance the brand’s perception and image from multiple angles.
步入店內，大麵積頂燈天花模仿自然柔和天光，而繞柱圓角體塊則吸收了古人“抹角”建築技藝的同時踐行解構主義，以超強的設計感予人自由不羈的空間觀感。
Within the store, a large ceiling light replicates the gentle natural skylight, creating a soothing ambiance. The rounded corners surrounding the columns integrate the ancient architectural technique of “corner wiping” while embracing deconstructionism, offering visitors a spacious and creatively designed environment with a liberating view.
動線縱橫間，通透明亮的玻璃櫥窗將烘焙美味展現得淋漓盡致，而木色柔光相得益彰，在橫向格柵櫃台間醞釀出飲食空間的和美氛圍。 人影攢動的虛實之間，健康美味就成為對話與挑選中的情感流動，在空間內蕩漾。
Amidst the intersecting vertical and horizontal lines, the transparent glass windows showcase the delicate baked goods, bathed in the soft glow of wooden hues, creating a harmonious and inviting atmosphere. The interplay of light and shadow within the horizontal grille counters enhances the appeal of the food space. Here, the line between reality and illusion blurs as the enticing display of healthy and delicious treats sparks emotions in conversations and selections, creating a delightful and immersive experience within the space.
點單區處，黃色大理石以線條與肌理貼合奶油木色，展現出野而溫婉的獨特氣質，輔以“取於自然，四季作物”的裝飾畫麵，輸出自然健康品牌理念的同時，也予人灑脫隨性之感。
In the ordering area, the yellow marble with its lined texture complements the creamy wood color, creating a unique blend of wilderness and gentleness. Adorned with decorative pictures showcasing nature’s bountiful crops throughout the seasons, the space conveys the brand’s concept of natural health, while also imparting a sense of freedom and spontaneity to customers.
柔光暗影之中，光與色構成了空間的基礎元素，為飲食真味的醞釀鋪展出絕佳畫布，隨往來顧客展現出刹那不同。方圓碰撞間，傳統觀念與西點烘焙碰撞出別樣風格，成為鮮活作物發展的獨特路徑。
Amidst the interplay of soft light and dark shadows, light and color harmoniously blend in the space, providing an ideal backdrop for the authentic essence of food to unfold and making each customer’s experience unique. The juxtaposition of square and circular elements represents the fusion of traditional concepts and Western baking, resulting in a distinctive style that paves the way for the innovative development of Natural Baking produce.
取四季風物，做自然之味，本案從“自然健康”的品牌理念出發，於中西方傳統與現代趨勢間尋求微妙平衡，造就了這一神、形、品、貌和諧統一的新零售空間，樸實而舒適的質感，觸動味蕾，沁潤心脾，是忙碌城市生活中珍貴的存在，向每一位顧客傳遞出超越食物本身的精神力量與品牌內涵。
Inspired by the brand concept of “natural and healthy,” this project embodies the essence of the four seasons, crafting exquisite flavors that blend Chinese and Western traditions with modern trends. The result is a new retail space that harmoniously combines spirit, form, personality, and aesthetics. With its simple and inviting ambiance, the space tantalizes the taste buds, rejuvenates the soul, and becomes a cherished refuge in the hustle and bustle of city life. It imparts not only the brand’s culinary excellence but also its profound spiritual ethos to every customer it serves.
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項目信息
項目名稱：鮮活作物
Project Name: Natural Baking
項目地址：沈陽沈北吾悅廣場
Location: Shenyang, China
設計單位：歐陽跳建築設計有限公司
Design Company: OYTT Design
主案設計師：蔣越、歐陽跳
Chief Designer: Yue Jiang, Tiao Ouyang
落地主案設計師：周丹鳳
Landing Designer: Danfeng Zhou
輔助設計師：姚運、張維尚、徐妙琳、劉浩宇
Assistant Designer: Yun Yao, Weishang Zhang, Miaolin Xu, Haoyu Liu
項目麵積：100平米
Area: 100 square meters
設計起止日期：2023.10
Design Cycle: October 2023
完工時間：2024.01
Completion time: January 2024
主要材料：大理石、不鏽鋼、防火板、藝術漆
Client Name: marble, stainless steel, fireproof board, artistic paint
項目攝影：陳銘
Photographer: Ming Chen
