在時代的呼喚中，傳統老字號同仁堂也開始布局數字化未來，北京同仁堂健康大興製造基地應運而生。八萬餘平的C2M智造互聯基地從產供銷三個維度全麵升級品牌的數字大健康產業。
In response to the call of the times, the traditional brand Tong Ren Tang has also begun to layout its digital future. The Tong Ren Tang Health Daxing Manufacturing Base in Beijing has emerged. The 80,000-square-meter C2M Smart Manufacturing Interconnected Base comprehensively upgrades the brand’s digital health industry from three dimensions: production, supply, and marketing.
作為基地主體的C2M製造中心是實現數字化轉型升級、智能排產的重要區域。健康膳食補充劑數字元宇宙參觀廊將打通線上線下的經營模式，賦能全國1800家門店，呈現品牌從過去、現在到未來的發展曆程，重塑新零售時代前店後廠的展銷模式。圍繞著的數字時代的新感觀體驗，打造集設計、智能、交互、體驗於一體的多元美學未來場景，創造品牌與客戶之間的無限連接與探索可能。
The C2M manufacturing center, as the main part of the base, is a crucial area for achieving digital transformation and intelligent production scheduling. The digital universe exhibition gallery of health dietary supplements will bridge the online and offline business models, empower 1,800 stores nationwide, showcase the brand’s development journey from the past to the present and future, and reshape the exhibition and sales model of the front stores and back factories in the new retail era. Surrounding the new sensory experience of the digital age, it creates a multi-dimensional aesthetic future scene integrating design, intelligence, interaction, and experience, fostering limitless connection and exploration possibilities between the brand and its customers.
三百多年的風雨曆程撐起了同仁堂品牌在時空中留存的印跡。一根根拔地而起的不鏽鋼柱體，恰似走過的曆史豐碑，以頂天立地的氣概宣告著“修合無人見，存心有天知”的企業精神。
The 300-year journey of trials and tribulations has left a mark in space and time for the Tong Ren Tang brand. The stainless steel pillars rising from the ground are like monuments of history, declaring with an indomitable spirit the corporate ethos of “Doing good without recognition, with intentions known to the heavens.”
PART 1 時光開啟 光影躍動
曆史畫卷徐徐展開
時空之門緩緩開啟，傳統老字號不斷演化，過往的一切在綽綽光影中不停流動，仿佛傾訴著一路走來的榮光與艱辛。
The gateway of time and space opens slowly, as traditional brands evolve continuously, past memories flow ceaselessly in the shimmering light and shadows, as if recounting the glory and hardships along the way.
紅白交織的藝術陶磚靜默，引人遙想種種過往。青花瓷標記著輝煌的開始，時鍾被倒帶，自然形成與曆史的對話和思考。
The red and white interwoven artistic tiles stand silently, evoking thoughts of various past experiences. The blue-and-white porcelain marks a splendid beginning, as the clock rewinds, naturally sparking a dialogue and reflection with history.
天際是一種向上的力量與姿態，是企業不斷探索的精神。軟膜天花與建築立麵形成秩序與節奏的呼應。
The sky represents an upward force and posture, embodying the spirit of constant exploration for businesses. Stretching upward, the soft ceiling and architectural facade echo with order and rhythm.
綠植層迭，壘石成山，漸漸抬升的坡路延展著視線所及之處的景觀。在人與空間的交互中，消弭室內外的邊界。
Layers of greenery stack, stones form mountains, and gradually rising slopes extend the view of the landscape. Through the interaction of people and space, boundaries between indoors and outdoors dissolve.
PART 2 線性解構 時代鏡像
企業發展融入空間敘事
萬物皆從無至有，以功能需求和空間邏輯推演，解構元宇宙工廠的空間秩序，用材質的並置與拚貼串聯起各個時空場景。光，順應著空間的質感，改變著能量流動的方向和影的疏密。
All things evolve from non-existence to existence, deducing the spatial order of the universe factory based on functional needs and spatial logic, interconnecting various temporal scenes through the juxtaposition and collage of materials. Light, in harmony with the spatial texture, alters the direction of energy flow and the density of shadows.
不鏽鋼體塊彼此穿插，寓意企業的改革路徑。轉折處形成明暗對比，給觀者最直觀的身體感受。
Stainless steel blocks intersect, symbolizing the company’s path of reform. Contrasts of light and shadow at turning points provide viewers with the most direct physical sensations.
黑色鏡麵與不鏽鋼天花打造出空靈質感，使人沉浸其中，恍若進入另一番探險。疊錯的折線、轉換的視角在多維線性空間展開。數字化生產工藝實景和智能化顯屏櫥窗二次折射元宇宙的光影，輝映著綿延在時空中的品牌精神。
Black mirrors and stainless steel ceilings create an ethereal texture, immersing people as if entering another adventure. Misaligned folds and shifting perspectives unfold in a multidimensional linear space. Real scenes of digital production processes and intelligent display windows refract the light and shadows of the universe, reflecting the brand spirit that extends through time and space.
人文體驗與科技互動彼此平衡，用創新場景探索未來健康產業的生長力，滿足人們對新時代的獵奇心理，浸入一場對科技未來的想象。
Balancing human experiences with technological interactions, innovative scenarios explore the growth potential of the future health industry, satisfying people’s curiosity about the new era and immersing them in imagining the future of technology.
PART 3 數字遨遊 預見未來
健康元宇宙的智慧啟行
數字化全麵席卷各行業，同仁堂也應時代邀約提出了“健康新玩法，科技驅動世界”的時代理念。一件件藝術裝置將數字工廠各場域有機串聯，多元材質、肌理相互映照，達成一場賦新的空間設計實驗。
The digital wave has swept across various industries, and Tong Ren Tang has also responded to the call of the times with the concept of “new health strategies, technology-driven world.” Art installations organically connect various domains of the digital factory, reflecting diverse materials and textures, creating a novel spatial design experiment.
傳統藥櫃和生產設備在解構重組後，將遙遠的過去與未知的未來相鏈接，在與時間的對話中創造未來範式的多維感知體驗，體現了“讓傳統在現代生活中獲得新生”的品牌信念。
Traditional medicine cabinets and production equipment, after deconstruction and reassembly, bridge the distant past with the unknown future, creating a multidimensional perceptual experience that defines future paradigms through dialogue with time, embodying the brand belief of “revitalizing tradition in modern life.”
∇ 藝術裝置由原工廠機器改造而成
The art installation is transformed from original factory machinery
各種奇妙的聲光電彼此碰撞，讓觀者在界定的時空內由被動觀賞轉為主動感受。新與舊、傳統與現代，以實驗和創新的方式，發展出多介質、多感官的表現形式，實現科技與藝術的碰撞。
Various marvelous audio-visual elements collide, transforming passive observation into active sensory experiences within defined time and space. Through experimentation and innovation, new and old, tradition and modernity develop into multimodal, multisensory forms of expression, facilitating the collision of technology and art.
∇ 藝術裝置由原工廠機器改造而成
The art installation is transformed from original factory machinery
迎麵而見的是巨大的圓形科技體驗館，360度沉浸式互動體驗，放大了來訪者的感知尺度。虛擬與現實之間的空間壁被打破，人們在此開啟社交新方式，實現健康生活的無限暢享。
Facing us is the immense circular technology experience hall, offering a 360-degree immersive interactive experience that amplifies visitors’ perceptual scales. The spatial barrier between virtual and reality is broken, allowing people to explore new social ways and enjoy limitless healthy living experiences.
∇ 沉浸式互動體驗
Immersive interactive experience
錯落有致的亞克力展示盒從上空懸垂而下，每一個新零售的成果展示，都如通往未來的隧道入口，連接著與消費者之間的情感價值，延續著品牌亙古不變的文化理念。
Gracefully suspended acrylic display boxes from above, each showcasing the achievements of new retail, resembling tunnels leading to the future, connecting emotional value with consumers and perpetuating the brand’s timeless cultural ideals.
一個蛋形的電梯降臨，像是一顆漂浮在元宇宙中的健康膠囊。一場數字沉浸式的參觀體驗也至此結束。
A pod-shaped elevator descends, akin to a capsule floating in the Health Universe. Thus concludes a digital immersive visit.
融合科技和互動的展示概念，將傳統品牌與時俱進的姿態賦予了全新表達。現實和虛擬高度結合，同時承載了健康消費與社交互動的無界交融。重新詮釋了品牌未來可感受、可鏈接、可創造的元宇宙創意美學。
This concept of merging technology and interaction endows traditional brands with a progressive stance in a fresh expression. The seamless blend of reality and virtuality embodies boundless fusion of health consumption and social interaction. It reinterprets the creative aesthetics of the brand’s future, making them tangible, linkable, and creatable in the Health Universe.
∇ 項目鳥瞰圖
Project aerial view
項目信息
項目名稱｜知嘛健康大興數字工廠參觀大廳
業主信息｜北京同仁堂健康
項目地址｜中國 北京
設計公司｜WUUX無象空間建築
設計團隊｜王永 於躍 滕樹俊 賈誌勇 譚維 申曉雪 劉雨田 張濟
執行設計｜朱晨旭 彭善祥 陳一軒
裝置設計｜張桂影 宋文書 梁璠
設計時間｜2023年10月
項目攝影｜鄭焰
項目文案 | NARJEELING那幾嶺項目策劃｜楽品牌策略機構
Project Name: Beijing Tong Ren Tang Health Daxing Digital Factory Visitor Hall
Owner: Beijing Tong Ren Tang Health
Project Address: Beijing, China
Design Company: WUUX Architecture Design Studio
Design Team: Wang Yong, Yu Yue, Teng Shujun, Jia Zhiyong, Tan Wei, Shen Xiaoxue, Liu Yutian, Zhang Ji
Execution Design Team: Zhu Chenxu, Peng Shanxiang, Chen Yixuan
Installation Design Team: Zhang Guiying, Song Wenshu, Liang Fan
Design Time: October 2023
Project Photography: Zheng Yan
Project Copywriting: NARJEELING
Project Planning: Le Brand Strategy Agency
