項目背景 Background
牛排家創立於2016年，是隸屬於三盛未來公司旗下的一個西餐品牌。產品從食材產地、烹飪技法、係統培訓、菜品口味上做細節科學的設計把控。服務從細節流程、餐酒文化搭配、禮儀文化、產品文化起源，做深耕和打磨沉澱。並決心創建一家中國人自己的無國界厚牛排館，以打造中國人自己的西餐品牌為己任！故決定於2022年對產品和服務全麵改革升級，創建升級新品牌：US’ PRIME 1885丨牛排家。
Established by Sansheng Future Group in 2016, Steak House is a Western restaurant brand featuring precise control across various aspects, from ingredients sourcing to culinary techniques, nuanced flavors of cuisine, and systematic training of its staff. Its thoughtful services have been consistently refined, focusing on service processes, table culture, etiquette, and culinary culture. With a commitment to creating an authentic Chinese steakhouse, the brand underwent a comprehensive upgrade in both cuisine and services in 2022. This evolution has given rise to the emergence of a new brand – US’ PRIME 1885丨Steak House.
牛排家杭州城北店，位於杭州城北萬象城一層，一個新的商圈，主要為城北商圈提供新的能量補充，以及寫字樓飲食配套。
The Steak House at The Mixc, Chengbei, Hangzhou, is situated on the first floor of the mall, in a new commercial hub. It provides catering services for nearby businesses and office workers.
基於牛排家品牌的年輕時尚基因，空間營造中以黑白調性，筆直的線條與溫和的色彩勾勒出空間張弛有度的輕鬆環境，極簡的態度更好的闡述了當代年輕人的審美取向。打造以人流為導向的用餐空間，強調用餐過程的體驗感，在消費降級的當下，打造一個降維的用餐環境。
Inspired by the chic and dynamic brand spirit of the Steak House, the interior design features a modern aesthetic with a blend of black and white tones. Clean lines and subtle hues create a comfortable and relaxing environment. Embracing a minimalist ethos, the design resonates with the preferences of today’s trendsetting youth. The design of the dining space prioritizes the comfort and enjoyment of guests, placing a strong emphasis on the dining experience. In tune with the current trends towards mindful consumption, the dining space is tailored to create a more intimate experience.
01 入口 / 開門見山，張弛有度
Entrance / Prominent and well-organized
餐廳位於商場的一層戶外中心廣場，是商場的核心位置。在外立麵的打造上我們強調與建築玻璃幕牆的統一協調性。
The restaurant is situated on the first floor of the shopping mall’s outdoor central plaza, which is the core area of the complex. Its exterior is seamlessly integrated with the building’s glass facade.
在入口前區置入了一個方盒子的負空間做為灰空間，具有強烈的指引性，讓客人進入餐廳便感受到在空間的情緒價值，引人入勝。
In the front area following the entrance, a strategically positioned “box” space acts as a distinctive transitional area with a clear guiding function, allowing patrons to immediately perceive the spatial mood, resulting in an engaging experience.
廚房的兩個麵與餐廳的兩個大廳有效地鏈接，更好地營造了餐廳的煙火氣。牛排櫃，紅酒櫃與器皿擺設，分散地點綴於整體的空間中，更好地優化了服務的動線，展示了餐廳的文化與實用性。客人進入空間即感受到牛排家的餐飲文化，對牛排的用心烹飪。
The kitchen efficiently connects with the two main dining areas, enhancing a lively atmosphere. The stragetic placement of the steak cabinet, wine cabinet, and tableware throughout the space optimizes service flow while also showcasing the restaurant’s cultural essence and functionality. Upon entering, guests are enveloped in the culinary culture of the Steak House, bearing witness to the dedication and meticulousness that goes into the preparation of each steak.
02 大廳 / 井然有序，自由空間
Open dining area / Orderly and unrestrained
品牌運營本身以大廳為主要效益來源，其重要功能之一是將顧客和品牌之間的距離拉近。為此，在空間的設計上我們最大限度地利用了大廳的位置，延伸空間的室內界限，互動鏈接戶外空間，增加了空間的流動性、餐廳的互動性和整體用餐氛圍。
The open dining area is the main source of revenues for the restaurant’s operations, acting as a bridge between guests and the brand. We strategically maximized its scale and connected itseamlessly with outdoor areas, thus, enhancing the spatial fluidity, interaction, and overall dining experience.
同時，我們在通道設置了功能櫃，在增加空間私密感的同時也讓整體的服務更具有品質感，營造出一種不經意的高級感。
Functional cabinets along the aisles offer added privacy and elevate service quality, creating a casual yet luxurious experience.
大廳的另一側與商場的公區毗鄰，設計師在與幕牆的鏈接處設置了矮隔斷，強調客人用餐過程的私密感與高級感。
On the other side of the open dining area, which faces the mall’s public area, a low partition subtly enhances privacy and adds a sense of grandeur to the dining experience.
空間中的多處隔斷的設計，強調西餐的安靜浪漫氛圍同時給空間帶來了更加豐富的層次感。透光雲石造型隔斷分割了通道與用餐區的作用，同時作為空間視覺的傳遞，輸出著強烈的力量感與自然的影像，一種溫和的情緒湧上心頭。
Multiple partitions throughout the space create a tranquil and romantic ambiance, enriching a sense of layering. The glittering translucent stone partitions between the aisle and dining area not only serves a practical function but also evokes strength and natural beauty, invoking a subtle sentiment.
03 平衡之道 / 文化無國界
Balance/ Borderless culture
在空間的設計上，我們並不會因為是一種西方的飲食就特別強調西方的設計感。相反，設計表達著牛排家中國人自己對牛排館的無國界理念，打造一個沒有強烈西方文化的中國牛排館，讓用餐體驗者更好的享受中國人自己的西餐品牌，這也是艾克建築為牛排家品牌環境打造的核心輸出。
A key consideration in designing the space was to create a Chinese steakhouse that offers a unique, borderless dining experience, rather than simply emphasizing a Western restaurant identity just because it serves Western cuisine. Our objective is to provide diners with an authentic encounter with Western cuisine while incorporating distinctive Chinese cultural influences into the overall experience. This is a core concept AD ARCHITECTURE adhered when designing the dining space for US’ PRIME 1885 | Steak House.
∇ 平麵圖 © AD艾克建築
項目信息
項目名稱：US’ PRIME 1885丨牛排家
項目業主：三盛未來
設計機構：AD ARCHITECTURE∣艾克建築設計
總設計師：謝培河
項目地點：杭州
建築麵積：700 m2
主要材料：石材、玻璃、木地板、藝術漆、不鏽鋼、透光石皮
施工單位：杭州旭昕建築裝飾有限公司
設計時間：2023年8月
竣工時間：2024年3月
項目攝影：歐陽雲
Project name: US’ PRIME 1885丨Steak House, Hangzhou
Client: Sansheng Future Group
Design firm: AD ARCHITECTURE
Chief designer: Xie Peihe
Location: Hangzhou
Area: 700 square meters
Main materials: stone, glass, wooden flooring, textured paint, translucent stone veneer
Construction firm: Hangzhou Xuxin Architectural Decoration Co., Ltd.
Design time: August 2023
Completion time: March 2024
Photography: Ouyang Yun
