多數時候，人們會以自己對時間長度的感知來評判設計的力度，甚至會片麵化地「設想」設計師的回應方式。比如臨時，往往意味著設計點到為止，或者流於表麵。顯然，事實並非如此。一場僅僅為期 4 天的展會，我們和聯影醫療準備了 6 個月。我們都在思考，如何在「臨時」中展現一個想法，一種理念的生命力和持久度。以及，要怎麼讓人在有限的體驗時間之內，感受到「為健康大同」的願景？更重要的是，對於醫療的明日，當下的設計應該做什麼回應？
People often mistake permanence as the hallmark of good design, dismissing short-term projects as superficial. They assume that anything hastily assembled will suffice and overlook the thought and effort behind even temporary designs.
However, reality often defies expectations. We spent six months preparing with United Imaging Healthcare for a mere four-day exhibition.
We set out to spotlight the idea of lasting impact and power in a temporary exhibit, determined to declare United Imaging’s mission of “bringing equal healthcare to all”. Our challenge: how do we convincingly portray the product as the future of medical care?
01 一次尋找
聯影醫療致力於為全球客戶提供全線自主研發的高性能醫學影像診斷與治療設備、生命科學儀器，持續提升全球高端醫療設備及服務可及性。聯影是世界醫學影像設備的領頭企業，每屆CMEF展會，聯影展台始終人群絡繹不絕極具人氣。
E Studio 受邀設計了他們的 2024 CMEF 展會。
United Imaging Healthcare is dedicated to bringing equal healthcare to all. They provide a full range of high-performance medical imaging diagnostic and treatment equipment to customers worldwide and strive to improve the accessibility of advanced medical services. As a global leader in medical imaging equipment, United Imaging’s exhibit has become a staple at the annual China International Medical Equipment Fair (CMEF), bustling with visitors every year.
E Studio designed United Imaging’s 2024 CMEF exhibit.
本次參展，是聯影的首次「集體」亮相，旗下多家子公司的產品線將會統一出現在展會上；也是首次推出 C 端產品，正式進軍消費醫療領域。This is United Imaging’s first collective exhibit, with product lines from multiple subsidiaries showcased in a combined booth. It is also the debut of United Imaging’s consumer products, marking their entry into the consumer healthcare market.
這兩個「首次」，對我們來說也是挑戰。限定條件頗多的情形下，既要安排好各家子公司產品線的展示，又不能幹擾遊覽動線。因此對我們而言，交流與溝通是合作完成的關鍵，有助於從諸多需求裏找到平衡點，完成設計效益的最大化。
最終，我們在近 1800 平的場地之中規劃出 4 大展示區：ToB 診斷設備區、ToC 大健康區、魔方手術室和 AI 人工智能區，以及能容納百人的產品發布會區，將現場體驗做到極致。
The challenge lies in orchestrating a symphony of diverse product lines while ensuring a seamless visitor experience. Our secret to success? Masterful communication and collaboration, enabling us to juggle multiple demands and craft a design that both dazzles and delivers.We transformed nearly 1,800 m^2 of space into an immersive showcase, featuring four zones with distinct purposes: a diagnostic equipment hub targeting businesses, a wellness zone targeting consumers, an adaptive operating room, and an AI exhibit. In addition, the product launch podium is designed to accommodate an audience of hundreds to ensure an engaging on-site experience.
02 一種鏈接
整個展會采用開放性設計，為內部產品提供更多展示空間。進出的自由，也打破了物品陳列的僵硬性。
The exhibition unfolds with an open design, forgoing the rigidity of traditional displays. The products take center stage and actively invite visitors to explore.
我們希望設計介入之後，能營造展示和體驗俱佳的遊覽氛圍，將人從現實周遭的平常中抽離出來，邁進已步入 AI 時代的醫療場所之中，迎接由技術進步帶來的無限遐想。
Our vision is to create an experience that transports guests from the mundane to the extraordinary, where AI sparks a world of endless possibilities and technological innovation stretches the bounds of imagination.
借由曲線交織的布局，場地自身能與人流保持動態的平衡，有助於釋放更多的視野空間，還能避免出現「一覽無遺」的呆板與無趣，轉而讓人專注在對產品、科技與未來探索的樂趣之中。
The interwoven curves of the layout invite and guide visitors to explore independently, transforming the space into a visually engaging environment. Instead of capturing everything with a single glance, our design fosters the excitement of discovering new products, cutting-edge technology, and futuristic innovations.
場地之中曲率連續的弧形展牆，以包容的姿態容納了更多產品展示的信息要素，也讓各展區間保持了「開放且連接」的關係。
The curves weave seamlessly through the space, creating an inclusive atmosphere. They hold a wealth of product information while preserving a sense of openness and connectivity across the zones.
最後，通過自然旋轉的比例，我們巧妙地將樓梯安排在場地之中，完成功能性與視覺性的完美結合。
The staircase sits at the heart of the exhibition, following the main curve and drawing inspiration from the surrounding contours, effortlessly blending into the environment.
03 一種思維
展會之中，僅僅有陳列是不夠的。一件產品的生產與製造，代表了一群人，一家公司的願景與期待。所以此次設計，我們不拘泥於傳統的展示形式，將「策展思維」引入其中。當「展示」變成「展覽」，產品得以與空間融為一體。遊覽者行走其中時，更能靠近 uOrigin 助聽器，更能感知聯影傳遞的「以人為本」的理念，讓本次設計主題的傳遞形式更為形象。
A product encapsulates the vision and expectations of its creators. To tell the story of its creation, we aim to transcend “presentation” and embrace “curation”. By transforming “display” into “exhibition”, we fuse products with the space. As visitors navigate the curves, they are encouraged to engage closely with our uOrigin hearing aids, immersing themselves in United Imaging’s “people first” philosophy.
場地左側引入藝術展覽中常出現的「耳麥設備」，快速將遊覽者帶入情境之中；逐步深入，開始展現聯影的聽力健康解決方案；轉而來到右側的超大型 LED 屏幕，聆聽一場至美的聲音。最終，才會來到感性與理性的交集點，即「聽力體驗柱」和「產品展示台」。
On the left side of the venue, visitors are greeted with headset devices typically found in art exhibits. As they journey deeper, United Imaging’s innovative hearing solutions begin to unfold. To the right, an enormous LED screen captivates with stunning visuals to complement the auditory experience. Finally, they arrive at the convergence of emotion and intellect – a demonstration area for Sounds and Products.
大多數時候，我們是靠想象來選擇「共情」的方式，因此僅靠主持和述說，很少有人能真正理解聽障者。因此，我們希望能通過策展形式來開拓產品展示的邊界，精準傳遞背後的情緒與氛圍，從而激發出展會這一傳統設計類型更多的創造力與活力。
Imagination is often our tool for empathy, yet conventional lectures that lend a look into the lives of the hearing impaired rarely offer a genuine understanding of the challenges. By adopting a curatorial approach to product displays, we reveal the emotional depth and ambiance behind each product. This strategy seeks to revitalize traditional exhibitions and ignite an unequivocal desire in our audience to understand.
04 一個未來
現今，AI 已不再是一個晦澀難懂的詞彙。但要將這種「未來感」落實到展會設計裏，僅僅展示醫療器械，或者依靠文字表達技術的高超之處，都會有些流於表麵。為此，我們繼續沿用策展的方式來呈現 AI 人工智能區域，幫助遊覽者清晰了解「何為聯影 uAI NEXUS」。
AI is a well-known concept in today’s world, but capturing this “technology of the future” in an exhibition takes more than just displaying medical equipment or describing advanced tech. Our immersive curatorial approach to AI’s application in the medical field allows the audience to approach and fully grasp the essence of United Imaging’s uAI Nexus.
懸吊設備場景區域的設計重點為「臨場感」。功能性結構以白色和黑色為主，弱化背景，保證遊覽者行走其中時能將注意力放在設備上。為保證安全性，整個展會都在工廠搭建，經過驗收之後才送達現場。
Our design for the area showcasing suspendible equipment emphasizes immersion. Black and white structural elements fade into the background to direct attention to the equipment. To ensure safety, the entire exhibition is pre-built in a factory and is only transported to the exhibition site post-inspection.
對於科技和未來感的呈現，我們沒有停留在對「顏色」的運用上，而是引入能「借光」的材質。展區整體應用 LED 多媒體影像畫卷，其通透的質感能增強空間的縱深感，與地麵黑色亮光材質結合，共同打造出極具沉浸感的空間。
Moving beyond colors, we incorporate materials that interact with light to highlight the futuristic vibe of the technology. The exhibit features LED multimedia screens that meshes with glossy black flooring, creating a deeply immersive space with striking depth.
短時，不意味著轉瞬即逝。更具生命力和持續性的設計，
也能讓「臨時」變成「永恒」。僅僅為期 4 天的展會，包含著 E Studio 對當下設計的思考。
*Timed* isn’t antonymous with *timeless*,Lasting designs endure in memory, not just in time.
E Studio’s four-day exhibit reveals their dedication,Unwavering and thoughtful in every line.
項目信息
委托方/Client：UNITED IMAGING聯影
項目地點/Location：上海國家會展中心
項目麵積/Scale：1800 m²
完成時間/Completion Time：2024.04
空間設計公司/Design Firm：E Studio 壹所設計工作室
主持設計師/Lead Designer：Fan,Junjian 範君健、Zhou,Xuanzhuo 周炫焯
設計團隊/Design Team：Liu,Shuqi 劉淑琪、Zhang,Jieying 張潔瑩、Liu,Ying 劉瑩、Huang,Chenxi 黃晨曦、Wang,Yiran 王藝然、Huang,Qiqi 黃琪琪、Fang,Guiyun 房桂雲、Hao,Xingyun 郝星雲
物料設計/FF&E：Zhou,Jing 周婧
攝影/Photographer ：張超建築攝影工作室、聯影醫療 品牌與市場戰略中心
