HAY的第一家美國店在波特蘭開張-設計風向

丹麥設計品牌Hay本月初在北美推出專門的電子商務平台之後，在北美開設了首家實體店。該品牌於2002年由Rolf Hay和Mette Hay創立，目前正通過實體零售和在線零售向北美市場擴張。Rolf Hay在一份聲明中說:“波特蘭商店的開張代表了我們激動人心旅程的第一步。”

Danish design brand Hay has opened its first brick-and-mortar store in North America, hot on the heels of the dedicated e-commerce platform for the region it launched earlier this month.Founded by Rolf and Mette Hay in 2002, the brand is expanding into the the North American market with both physical and online retail. “The opening of the Portland store represents the first step in an exciting journey for us,” said Rolf Hay in a statement.

HAY波特蘭店位於該地區典型的工業風格的建築中，外牆是經典的黑白配，白色磚和黑框窗戶。該品牌的標識以粗體黑色字體裝飾磚牆，並以白色玻璃窗顯示。

Set in an industrial-style building typical to the area, Hay Portland has a monochrome exterior of painted white brick and black-framed windows. The brand’s logo adorns the brickwork in bold black lettering, and is displayed on a portion of glazing in white.

在316平方米的店鋪內，Hay旨在營造一種家庭氛圍，以展示其家具、紡織品、廚具和家庭配件。開放式的空間采用了“家”的概念，包括設計成廚房、餐廳和辦公室的區域。裸露的未粉刷的磚牆、風化的木梁、柱子和混凝土地板與色彩鮮豔的產品形成了對比。不同空間之間的隔斷由HAY的網格New Order（由Stefan Diez設計）貨架和存儲係統提供，貨架上陳列著各種各樣的椅子、杯子、餐具和一堆堆靠墊。

Inside the 3,400-square-feet (316-square-metre) shop, Hay aimed to create a homey atmosphere to display its array of furniture, textiles, kitchenware and home accessories. The open-plan space is styled with a range home-style set-ups, including areas designed to evoke a kitchen, a dining room and an office. Exposed un-painted brick walls, weathered wooden beams and columns and concrete flooring provide a contrast to the colourful products.Partitions between these different spaces are provided by Hay’s gridded New Order shelving and storage system, which the brand created with designer Stefan Diez. A variety of chairs, cups, cutlery and stacks of cushions are showcased on the shelves.