東京高端零售市場盡管已經確立了幾十年的地位，但仍在快速發展。東京這座城市作為全球購物中心的地位得到了消費者和品牌的認可，逛一逛城市的主要的購物區就能明白其中的原因。日本或許不再是亞洲最大的奢侈品市場，但這裏消費者的消費水平證明了該地消費的成熟發展，這些吸引著時尚界的上層人士前往日本消費。我們應該從這個角度來看待BOTTEGA VENETA新旗艦店在銀座的開業，銀座是日本首都奢侈品品牌紮堆的兩個地區之一。
Despite being well-established for decades, the upper segment of Tokyo‘s retail landscape continues to evolve at a fast pace. The city’s stature as a global shopping destination is acknowledged by both consumers and brands, and walking around the city’s leading shopping areas shows why. Japan may no longer be Asia’s biggest luxury market, but the maturity and sophistication that’s demonstrated by consumers here, continues to entice fashion’s upper echelon. The opening of Bottega Veneta‘s new flagship store in Ginza, one of two areas in the Japanese capital where luxury brands tend to huddle together, should be seen in this light.
店麵的設計是一個大膽的零售宣言，它通過地標建築表達出來。該商店占地800㎡，共有六層，建築外立麵覆蓋著900㎡的銀色麵板，整體運用intrecciato技術打造Bottega Veneta的商標。與之形成對比的是，商店內部的設計以當地元素為特色，運用了如京都白灰泥、Tamo木材，以及江戶時代使用的日本本土岩石材料，這也是向日本文化致敬。
It’s a bold retail statement, and as only the most self-discerning brands do, it’s also expressed through landmark architecture. The store occupies a six-storey building with a façade clad in 900 sqm. (9,688 sq.ft.) of silver panels that collectively mimic Bottega Veneta‘s trademark intrecciato technique. In slight contrast, the store interior includes nods to Japanese culture, featuring local elements, such as Kyoto White plaster, Tamo timber, and a local Japanese rock that was used in the Edo era, across the 800 sqm. (8,611 sq.ft.) retail space.
顯而易見的是，設計師在商店設計上也添加了很多意大利元素，在展示桌和櫥櫃上采用別具風格的意大利大理石，還有意大利家具設計大師Gio Ponti和Gianfranco Frattini設計的家具，以及采用Bottega Veneta非常獨特的家具係列。這家新旗艦店經營全係列的男裝和女裝、箱包、小皮具、鞋和眼鏡。而對於貴賓客戶，五樓有一個私人購物沙龍。
And obviously, there’s plenty of Italian elements too by way of various kinds of Italian marble, captured mostly by display tables and cabinets, and both furnishings by Giò Ponti and Gianfranco Frattini, two greats of Italian furniture design, and pieces of Bottega Veneta‘s very own home collection. The new flagship store carries the brand’s full range of men’s and women’s ready-to-wear, bags, small leather goods, shoes and eyewear. For V.I.P. clients a private shopping salon is readily available on the fifth floor. Location: Bottega Veneta, 5-6-1 Ginza (Ginza).
完整項目信息
項目名稱：BOTTEGA VENETA旗艦店
項目位置：東京
項目類型：商業空間/奢侈品牌旗艦店
項目麵積：800㎡(8611sqft)
使用材料：意大利大理石、木材、日本本土岩石
家具設計：Gio Ponti，Gianfranco Frattini，Bottega Veneta
店鋪地點：東京都中央區銀座5−6−1
攝影： Nacása & Partners
