Sonos在倫敦開設其歐洲第一家全球零售體驗店-設計風向

Sonos選擇倫敦的Seven Dials商業區作為其在歐洲第一家零售店的落腳點，以慶祝這座城市多元化的音樂和藝術氛圍。在這個融合了文化和商業的歐盟概念店裏，人們聚在一起聽音樂，參加各種文化活動。全球零售體驗店Sonos的總經理Whitney Walker解釋說：“我們有仔細考慮如何通過策展把音樂帶進他們的家庭環境中，並在概念店使用它達到向偉大的倫敦城市和倫敦文化致敬的目的，我們出生在這裏，也希望來自世界的人們可以喜歡上倫敦文化。”

Sonos chose London’s Seven Dials as its first retail location in Europe to celebrate the city’s multicultural music and art scene. In this EU concept store that blends culture and commerce, people are encouraged to get together, listen to music, and participate in a variety of cultural events. Whitney Walker, General Manager of the Global Retail Experience for Sonos explains “We have carefully considered how people bring music into their home environment through curation, and used it within the concept store to pay homage to the great city of London and the culture that was born here and continues to inspire the world.”

為了創建這個混合空間，Bergmeyer召集了來自海外的合作團隊，通過國際上的合作實現我們概念店的雛形設計。倫敦Sonos的每個房間都被設計成一個擁有著最佳音響環境的個人體驗區。采用最新的聲學技術，使得聲板巧妙無縫地融入到空間，為客戶提供了絕佳的體驗。進入該空間的遊客可以在兩個音樂體驗室之間享受音樂。Camille Walala和Neil Raitt這兩位倫敦藝術家為每個試聽室設計了與眾不同風格，他們是眾多藝術家中將作品展示在店內的第一人。

To create this hybrid space, Bergmeyer assembled a team of overseas partners to collaborate on implementing our prototype design internationally. Each room in Sonos London is designed as an individual experience with an optimized sound environment. Incorporating the latest acoustical technologies, acoustic panels are blended seamlessly into the space. Visitors to the space can stream their music choices between two “listening rooms” that replicate an in-home experience. Two London-based artists, Camille Walala and Neil Raitt, contributed their signature styles to each listening room as the first of many artists whose work will be featured in the store.

這家倫敦商店成功地成為音樂愛好者和藝術愛好者的聚集地。Walker說：“整個商店的體驗都是建立在一個非常舒適和鼓舞人心的環境中。我們覺得很自豪可以在倫敦開設第一家歐洲概念店，為音樂迷提供了一個專門的音樂空間，讓他們可以創作、交流並最終發現可以大聲聽音樂的最佳方式。”該店的開幕展邀請了搖滾和文化偶像David Bowie，他是一位在音樂，攝影和藝術作品上有極大造詣的傳奇明星。

The London store succeeds as a destination for music fans and art enthusiasts. “The entire store experience is based on the idea of being in a really comfortable and inspiring environment,” says Walker. “We’re proud to be opening our first European concept store in London, providing a dedicated space for music fans to create, connect and ultimately discover the best ways to listen to music out loud.” The store’s inaugural exhibition was a celebration of rock and cultural icon David Bowie; featuring music, photography and artwork about the legendary Starman.

倫敦零售店比其它零售店領先一步，旨在啟發顧客的靈感，並將他們喜愛的音樂與這座在世界上留下不可磨滅印記的城市聯係起來。在他們成功的背後，Sonos的全球擴張戰略仍在繼續。

Staying a step ahead of the normal expectations of a retail store, the London location aims to inspire and connect its guests to music they love and a city that has left an indelible mark on the world. With success behind them, Sonos’ global expansion strategy continues.