大觀國際 | 深圳萬象天地UPAR旗艦店燈光設計-設計風向

UPAR 誕生於一群創新者因奔跑而凝聚的靈感，旨在打造一個運動與時尚相結合的城市舞台；它不僅僅是一個店鋪，更是一種全新的生活方式。

它坐落於年輕、富有朝氣的創意之都—深圳，主要針對城市獨立自主的青年，及追求簡約舒適、超酷品牌的人群，擁有最具核心的運動品牌競爭力。

初識UPAR，我們便知它將給我們帶來不一樣的體驗 —— 一場運動感、藝術感與科技感的時尚碰撞。一進門，藝術家用回收的舊鞋子堆造的巨型裝置,呼嘯翻滾撲麵而來，引發一場運動時尚界的”龍卷風運動”。

When we first met UPAR, we knew that it will bring us a distinctive experience — a fashion collision with sense of sport, art and technology. At the entrance, the giant device built by artists from recycled old shoes roars and rolls over the pavement, triggering a “tornado movement” in sports fashion.

∇藝術家李昱昱作品

∇軌道燈照明係統燈光模擬示意

∇裝飾燈管照明係統燈光模擬示意

作為空間一大亮點的藝術廊橋基本貫穿整個空間，裏麵特別為runner提供了專享的更衣、換洗區。室內空間設計師為廊橋端口設計預留了一個廣告屏幕，為呼應LED屏幕，燈光設計在此基礎提出了投影的概念，令廊橋整個側立麵成為更具延伸感的載體,配合未來的活動展示增添更多娛樂互動性。

As a highlight of the space, the art bridge runs through the whole space, providing runners with special fitting rooms and dressing area. The interior designer has reserved an advertisement screen for the bridge. In order to echo the LED screen, the lighting design applied the concept of projection on this basis, making the whole side elevation of the art bridge a more extended carrier and adding more entertainment interactivity to the future events.

∇UPAR廊橋內淋浴間效果圖

∇廊橋照明係統燈光模擬示意

通過控製係統方式對其進行處理，用色彩、影像以及呼吸變化可以呈現豐富的場景變化，能展現給到每一次進來打卡體驗的奔跑愛好者以全新的視覺環境體驗。

Through the control system, it can be processed with colors, images and breathing changes to fully present scene changes, and can be presented with a new visual environment experience for runners who come in every time.

盡管UPAR是一個充滿無限可能的實驗室，但商業終歸需要回歸商業本質，商品是零售商業空間的又一重要角色，櫥窗、模特、焦點展示、互動裝置等都有相應的燈光來表達，燈光的布置不是均勻布置的,而是跟隨展場布置是節奏跳躍的，如同運動的律動感一般。

Although UPAR is a laboratory, full of limitless possibilities, business needs to return to essence. Commodities are another important role in the retailing space. Windows, models, displayed focus products, interactive devices and so on, all have corresponding lights to express. The lighting arrangement is not uniform, but jumps with the rhythm of the display layout, just like the rhythm of movement.

∇廊橋多媒體照明係統模擬示意

∇iGuzzin太空梭型裝飾燈圖片源自iGuzzini官網

整個空間采用極簡軌道照明係統，與周圍常規的零售商業不同的是全部采用幹淨、簡單的冷白色調，在萬象天地整體偏溫暖溫馨的環境中,立刻脫顯出清新酷眩的麵貌。除了傳統重點照明提供充滿戲劇張力的展陳布置，空間穿插布置以太空梭為概念的漫射日光吊燈，用以鋪陳均勻舒適的基礎環境光與垂直照度，以特別關照到身為未來網紅打卡聖地的拍攝需求。為契合室內設計最初“特別高、特別原始、特別粗狂”的概念，燈光期望給予特別cool的獨特玩趣的空間特性。

The whole space adopts a minimalist track lighting system. Different from the conventional retailing stores around it, it adopts a clean and simple white tone, and immediately takes off its fresh and cool appearance in the warm environment of Mixc World. In addition to the theatrical display arrangement provided by the traditional accent lighting, in order to pay special attention to the needs of filming by the internet celebrities in the future, the space is interspersed with a diffused daylight with the concept of a space shuttle to create a uniform and comfortable basic ambient light and vertical illumination. For the sake of the original concept of “Particularly high, especially original, extremely wild” in interior design, the light is expected to give a special cool, unique and playful spatial characteristic.